Pia is a partner and brand strategist at Worstofall Design and the author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit. She specializes in badass branding for small service businesses and is a weekly contributor to Forbes.
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3 Key Points:
- Hitting a brick wall? Niche down on your business.
- Do the thing that flares and ignites your passion.
- If you want to be loved by some, expect and accept that some people may misunderstand or dislike you.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:03] – Pia works and lives in Brooklyn with her husband
- 01:08 – Their business is Worstofall Design where they completely transform businesses in 1-2-Day intensives
- [01:41] – Their business allows them the lifestyle they want
- [02:08] – Be the best in your niche
- [02:26] – One BIG and Unique Value Bomb: Pia’s area of expertise is in badass branding for 1-3 person service businesses. A badass brand has to attract clients and has to command a premium price. One important thing is to embrace the word “NO”
- [03:18] – “NO is the strongest way to be your brand”
- [04:12] – Perception is reality
- [05:17] – You should never give away your time for free
- [05:55] – People value what they pay for
- [06:33] – Worst Entrepreneurial Moment: A Friday night in March, 3 years after they opened their business, Pia and her husband had 2 employees, a studio and $40K in credit card debt. There was no money left for payroll for the next 2 weeks and Pia was just crying and freaking out
- [07:22] – That moment forced Pia to make a huge change
- [07:57] – The reason why the moment felt so awful was because it felt like failure
- [08:04] – Steve, Pia’s partner, turned to her and told her they might need to let the employees go
- [08:27] – “Maybe this is NOT the right way to do it”
- [08:56] – That was the beginning of them shifting their business
- [09:19] – Sometimes you have to learn the hard way
- [09:24] – Over the next 12 months, they pivoted into a niche-intensive model that earned them $500K
- [10:56] – Entrepreneurial AH-HA Moment: Pia and Steve realized they needed to put themselves through their own interview process. They asked themselves what their favorite thing to sell was and it was Brand Up, a product that changes a company overnight. It was also their most profitable product. This was a light-bulb moment for them.
- [14:00] – Even if it’s not your most profitable thing, you can always add value to it
- [14:12] – Follow your passion
- [15:52] – What is the one thing you are most FIRED up about today? “I’m releasing my personal brand and that is because I want to reach a much greater audience”
- [16:44] – Pia finds that people’s expertise usually has the passion behind it
- [17:46] – We attract people who are really excited about what they do
- [18:58] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “I don’t think I ever thought about what entrepreneurism was”
- What’s the best piece of advice you’ve ever received? – “Whenever you’re looking at your to-do list or your calendar, ask yourself ‘what would happen if I didn’t do this?’”
- What’s a personal habit that contributes to your success? – “Constant personal exploration of my fears and motivations”
- Share an internet resource, like Evernote, with Fire Nation – Boomerang for Gmail
- If you could recommend one book to our listeners, what would it be and why? – The 7 Habits of Highly Effective People – “it is the best of its kind”
- 21:24 – Connect with Pia on Twitter, Facebook, and Instagram
- 21:33 – Go to Badass Your Brand to download the first chapter of Pia’s book
- [21:50] – If you want to be loved by some, be okay with being misunderstood or disliked by others
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