Ray Higdon is a two-time best-selling author and this year his coaching and training company was listed on the INC 5000 list. You may know of his name as I am always quoting him for his concept around ILT in regards to content creation (Invest Learn Teach). Ray is going to share his content creation and branding formula for dominating any niche and how he went from personal foreclosure to generating over $10 million in revenue the last three years.

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Resources Mentioned:

• Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• Check out the FREE Video Series on EOFire.com/Ray

3 Key Points:

1. Be an educator first. Then start selling to people.
2. Your old content can be redistributed again to gain traction.
3. Create an escalation path for your business.

Sponsors

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• HP Computers: Visit to hp.com/onfire and enter code fire at checkout for 30% off select HP Products!

Click here for your 3 FREE videos from Ray!

• Click here to learn more about 3-minute expert!

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

• [01:07] – Ray is a father of 3
• [01:49] – Creating a lot of content to build a large audience
• [02:34] – Ray was in Episodes 774 and 953 of EOFire
• [03:13] – FREE video series on EOFire.com/Ray
• [03:39] – The perfect content
  • [04:12] – Know who you are trying to attract
  • [04:22] – What do they struggle with?
  • [04:38] – Be an educator first
  • [05:22] – What prevents people to take the advice they’ve had in the past?
• [07:51] – Distribution strategies
  • [08:28] – Only a small number of people create content online
  • [08:39] – It means you can enter almost any niche
  • [09:07] – One snag around creating content can hit a home run
  • [09:54] – The hottest trend: Facebook Live
  • [10:51] – What happens 3-4 days later after the Facebook Live? – Nothing
  • [11:14] – Have a good call to action
  • [12:00] – Distribution strategies help you take your best content and get more people exposed to it
  • [12:22] – When you create a piece of content, get the URL and post it on other social media platforms
  • [13:00] – Take existing content and plug it on schedulers like Tweet Jukebox
  • [13:52] – Relevancy raises when old posts get traffic
  • [15:13] – Take your popular post and put it again out there
• [18:14] – Landing in the INC 5000 list
  • [18:47] – The 5000 fastest growing companies in the US
  • [19:33] – A structured escalation path
  • [20:10] – “Don’t create islands”
  • [20:57] – An escalation path can be present in any niche
    • [21:26] – 80-20 Sales & Marketing
    • [23:12] – Ray shares a story about his friend, Marie
    • [24:09] – Create a great experience
      • [25:25] – Ray shares info about his mastermind experience
    • [26:23] – Whatever it is you’re trying to sell, ask yourself how you can sell 10,000 of them
  • [28:05] – Serve your audience for an extended period of time
  • [28:52] – Invest, learn, teach
  • [29:15] – Top Earner Academy
  • [31:00] – Serve your audience and out-teach your competition
  • [32:09] – 3-Minute Expert
    • [32:39] – Become an authority in any niche by just shooting a 3-4 min videos
    • [33:02] – Ray’s friend, Jeff as an example
    • [34:22] – Ray’s friend, Matthew as an example
    • [35:04] – Checkout the FREE video series on EOFire.com/Ray
    • [36:42] – 3-Minute Expert is a program on how to set up your branding
    • [37:38] – If you can position yourself as an authority, life is better
  • [38:38] – EOFire.com/Ray
    • [38:47] – Discovering your ‘Ice Water’
  • [40:00] – Be passionate in impacting others

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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