Robert Glazer is the founder and chairman of the board of Acceleration Partners, a global leader in partnership marketing. He also cofounded and chaired BrandCycle, which was acquired by Stack Commerce/TPG in 2021. A serial entrepreneur and award-winning executive, Robert is passionate about helping individuals and organizations elevate their performance.

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Guest Resources

The Compass Within – Check out the website and get the companion course free with your hardcover pre-order which launches on October 14.

The Compass Within Book – Get Robert’s book on Amazon.

The Six Core Values – Answer six essential questions to reveal your core values.

FREE Core Values Course – Buy the book in hardcover and get FREE Core Values Course.

Robert Glazer LinkedIn – Follow Robert on LinkedIn.

3 Value Bombs

1. Quitting can be the key to success: Most breakthroughs lie just beyond letting go of what’s no longer aligned.

2. Your values are a decision-making compass: Defined values lead to better, faster, and more fulfilling choices in work and life.

3. One-word values are vague: Truly powerful core values are specific, actionable, and show up across all areas of your life.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Do You Know Your Core Values?

[1:30] – Robert shares something that he believes about becoming successful that most people disagree with.

Quitting what doesn’t align frees you to pursue what truly matters. Most success stories begin with walking away from the wrong thing.

[1:52] – Robert talks about what personal core values are and aren’t.

Most people don’t have a written list. They default to vague ideas like “integrity”.
Core values should be descriptive, action-oriented, and constant across life domains.

[2:56] – Robert talks about why core values matter especially for leaders and entrepreneurs.

Company culture often mirrors the founder’s core values.
If leaders don’t know their values, they lead through frustration instead of clarity.

[4:10] – Robert talks about the key idea from his TED talk and book “Rethinking Two Weeks Notice”.

The current way people leave jobs is outdated.
We need honest, respectful exits that work for both employer and employee.

[5:03] – Robert talks about how core values guide you if you are considering leaving your job.

Use them to assess whether your current role aligns.
If misaligned and you know what’s next, don’t delay.

[5:43] – Robert talks about the hard data behind values in the workplace.

60% of employees won’t even consider jobs misaligned with their values.
Aligned employees are nearly 60% more engaged.
Clear personal values lead to better decisions, more discipline, and stronger trust.

[7:21] – Robert shares the 4 essential qualities of a good core value.

A constant, non-negotiable principle
A distinct definition and point of view
A two- to five-word descriptive phrase
A decision-making framework

[9:42] – A timeout to thank our sponsors!

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[12:15] – Robert gives real-world examples of his core values.

“Find a better way and share it” guides how he parents, leads, and innovates.
“Self-reliance” influences his work style and how he raises his kids.
Each value is used as a decision-making filter.

[16:40] – Robert tells why common values like “family” and “integrity” fall short.

“Family” may not be a constant across life stages. Dig deeper for what you truly mean.
“Integrity” is vague, means different things to different people, and isn’t differentiating.

[18:37] – Robert talks about how to tell when you’re out of alignment with your values.

Emotional exhaustion, anger, and frustration are warning signs.
When aligned, you feel in flow; when misaligned, it’s like hitting a buzzsaw.
Articulating your values helps you avoid “hitting the wall”.

[21:00] – Robert’s gives his key takeaway.

Start with six questions. Answer them to begin seeing the patterns and values driving your decisions.

[22:35] – Call to action.

The Compass Within – Check out the website and get the companion course free with your hardcover pre-order which launches on October 14.
The Compass Within Book – Get Robert’s book on Amazon.
The Six Core Values – Answer six essential questions to reveal your core values.
FREE Core Values Course – Buy the book in hardcover and get FREE Core Values Course.
Robert Glazer LinkedIn – Follow Robert on LinkedIn.

[23:38] – Thank you to our Sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Shopify: If you want to see less carts being abandoned, it’s time for you to head over to Shopify! Sign up for your $1-per-month trial and start selling today at Shopify.com/onfire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!