PRIVACY NOTICE | TERMS OF USE
Interested in being a guest on Entrepreneurs on Fire? Click here to learn more!

Entrepreneurs on Fire with John Lee Dumas

Daily business podcast interviews

« Previous | Next »

Franchising: One of the Best Innovations Since the LLC with Robert Huntington: An EOFire Classic from 2022

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Robert Huntington is CEO of Metric Collective, a vertically integrated franchise and technology company. Before Metric he was a BCG consultant, teacher, $50M P&L manager and franchise executive.

Subscribe

Apple | Spotify | iHeart

Guest Resource

Metric Collective – Fill out the lead form and let’s chat about franchising.

3 Value Bombs

1) Once you’ve already proven that you can execute the model, that’s when you can start innovating the model.

2) If you have good union economics – if you have something that customers need – and the market is growing, then franchising can be a really attractive route.

3) Franchising means you’re in business for yourself – not by yourself.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Gelt: Your year-round tax partner built for entrepreneurs, business owners, investors, and high net-worth individuals who want to keep more of what they earn. Get a personalized consultation and 10% off your first year when you mention Entrepreneurs on Fire! Visit JoinGelt.com/eof!

Public: Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less!

All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 6/24/25. APY is variable and subject to change. **Terms and Conditions apply.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Franchising: One of the best innovations since the LLC

[1:25] – Robert shares something that he believes about becoming successful that most people disagree with.

  • The truly successful are those who execute whatever motivates them.

[3:09] – Let’s start off with a BOMBSHELL of a question… What is franchising?

  • It is a business model that enables the creation of significant wealth.
  • Franchising enables expansion rapidly.

[5:06] – Fire Nation = entrepreneurs… Should our listeners buy a franchise? If yes, and how do they find the right one?

  • The answer is for sure – but not always. Franchising means you are buying a system, a playbook.
  • The key to the success of the playbook is executing it properly.
  • Once you’ve already proven that you can execute the model, that’s when you can start innovating the model.

[6:51] – A few questions to answer before choosing a franchise.

  • Is it a good business?
  • Is there a return profile?
  • How long is your payback period?
  • Is this an industry that is growing?
  • Does it deliver long-term value to the clients?
  • Is the franchise owned by someone you want to work with?

[9:37] – A timeout to thank our sponsors!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
  • Gelt: Your year-round tax partner built for entrepreneurs, business owners, investors, and high net-worth individuals who want to keep more of what they earn. Get a personalized consultation and 10% off your first year when you mention Entrepreneurs on Fire! Visit JoinGelt.com/eof!
  • Public: Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less!
    • All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 6/24/25. APY is variable and subject to change. **Terms and Conditions apply.

[12:21] – What if we wanted to turn our existing business into a franchise? Is that even possible?

  • Questions to answer if you want turn your business into franchise.
    • Are there union economics?
    • Are the fundamentals there?
    • Is it a differentiated thing that customers need?
  • There are also personal components to consider. You will go from being in charge of everything, to taking in a number of partners.
  • If you have good union economics – if you have something that customers need – and the market is growing, then franchising can be a really attractive route.

[13:57] – What makes for a great franchisor?

  • There are two big dimension that we are looking at: earnestness and formidableness.
  • Robert shares a story about partnering with Petwell Clinic.

[17:55] – Robert’s key take away and call to action.

  • Franchising means you’re in business for yourself – not by yourself.
  • If you’ve never look at franchising before, then give it a look.
  • Metric Collective – Fill out the lead form and let’s chat about franchising.

[21:38] – Thank you to our Sponsor!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Subscribe

« Previous | Next »