Roberto Kafati is dedicated to liberating the power of commerce. As CEO and Co-Founder of DEUNA, he leads the mission to simplify global payments and power next-generation commerce.

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Guest Resources

Roberto E. Kafati LinkedIn – Connect with Roberto on LinkedIn.

DEUNA Instagram – Follow Deuna on Instagram.

DEUNA LinkedIn – Follow Deuna on LinkedIn.

DEUNA – Check out DEUNA’s website to learn more about it and its AI-driven commerce innovations.

3 Value Bombs

1. Resilience beats glamour. True entrepreneurship is about enduring the nine tough days to earn the one day that reminds you why you started.

2. AI-ready data is the new gold. Owning your data extraction source unlocks intelligence and automation that external AI tools can’t replicate.

3. Long-term focus compounds results. Small, consistent wins across life and business create exponential growth and character over time.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: From Payments Data Chaos to Agentic Commerce — A Founder’s Vision with Roberto Kafati, Co-Founder and CEO of DEUNA

[1:39] — Roberto shares something that he believes about becoming successful that most people disagree with.

Entrepreneurship is romanticized.
Resilience and long-term thinking matter more than the glamour of startup life.

[3:02] — Roberto shares the founding story of DEUNA.

Roberto’s background: Dartmouth & Stanford, early crypto involvement in 2015.
Inspired by Honduras’ remittance-driven economy to disrupt payments.
Started at McKenzie and then pivoted during COVID to help merchants build independent digital channels.
Created the largest one-click checkout outside the U.S. to combat 80% cart abandonment.

[6:46] — Roberto talks about building scalable payment infrastructure.

Realized merchants needed robust cross-country payment systems.
Evolved from checkout to AI-powered orchestration and data extraction.
Today, DEUNA manages 25–30% of Mexico’s online GDP and is expanding into the U.S. with new leadership hires.

[9:04] — Roberto talks about AI and agentic commerce and what’s next.

Payments data is the gateway to understanding enterprise behavior.
DEUNA extracts 638 data points per transaction; enabling multi-agentic systems that think with the merchant.
Their AI doesn’t just respond, it acts proactively using context-ready data.

[11:52] — A timeout to thank our sponsors.

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[15:39] — Roberto talks about the future of enterprise commerce.

Real-time AI insights will detect revenue leaks and act before losses occur.
Agentic systems will empower human teams to focus on creativity while machines optimize performance.
Efficiency will depend on software flexibility and access to real-time data.

[18:50] — Roberto shares his founder mindset that keeps him grounded.

Long-term vision and resilience.
Focus on small, compounding wins in business, health, and family.
Growth comes from balance and patience.

[21:26] — Roberto talks about scaling with clarity and confidence.

Work backward from your 2-year vision.
Accept short-term sacrifices for long-term breakthroughs.
Built Athia, DEUNA’s category-defining AI product, from that mindset.

[23:41] — Call to action.

Roberto E. Kafati LinkedIn – Connect with Roberto on LinkedIn.
DEUNA Instagram – Follow Deuna on Instagram.
DEUNA LinkedIn – Follow Deuna on LinkedIn.
DEUNA – Check out DEUNA’s website to learn more about it and its AI-driven commerce innovations.

[23:20] – Thank you to our Sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Freedom Circle: A powerful community of entrepreneurs led by JLD! Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.

Killer Resources!

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3) Podcasters’ Paradise: The #1 podcasting community in the world!