Over the past 10 years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.
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Resources
Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
EOFire.com/secrets – Check out 10x Secrets – it will absolutely blow your mind!
The 10x Secrets Masterclass – We teamed up with Russell to offer his step-by-step process for how to sell anything from stage, on a webinar, in person, or online!
3 Value Bombs
1) People are amazing teachers and instructors, and they have the ability to affect peoples’ lives. But because they don’t know how to sell, they’re not able to get the impact they want.
2) When you give away your secrets, you give away your values. You’re causing a ripple effect, and that ripple effect is going to continue to trickle down.
3) There’s no faster way of making money than speaking on stage or speaking on webinars.
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Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Secrets to selling from pages, stages, and webinars from someone who sold $3.2M in 90 minutes!
[01:48] – Russell shares something interesting about himself that most people don’t know.
[02:57] – Did Russell really sell $3.2 Million dollars in 90 minutes on Grant’s stage?
- It is a legit number. It actually happened.
- If there’s a human being on earth that can stand on stage for an hour and make $100,000, I don’t care how awkward I am, I have to learn that skill.
[05:54] – For anyone who invests in his product, he breaks down everything he did to sell $3.2 Million on stage.
- He did a special class for the people who signed up the night before.
- He gave a freebie to the people who bought the product, and gave only 30 minutes to those who had’t bought yet.
[08:10] – Russell talks to us about 10x Secrets.
- His goal is to help people have more success selling things through funnels.
- He’s able to share a lot of things that most people aren’t willing to share.
- If he can teach you how to sell whatever products or services you have, that means you have the tools to persuade people so you can serve them on a level that most people can’t.
- People are amazing teachers and instructors, and they have the ability to affect peoples’ lives. But because they don’t know how to sell, they’re not able to get the impact they want.
- “If we can teach them how to sell and teach them how to get customers and then build them up, work with them, and change them, that’s the next level of what we are trying to do.”
- 10x Secrets is about how you can make more money in your business and, more importantly, how to get more people into your business so you can change and affect their lives.
[10:48] – 10x Secrets: broken down.
- Some people are going to use this for speaking on stage, and some people are going to use this on a webinar. There’s different strategies if you’re on stage versus if you’re on webinar.
- Know how to create your offer in the right way.
- Head over to EOFire.com/secrets – we partnered up with Russell to offer his step-by-step process to you, Fire Nation!
[17:19] – The full story of Russell’s first experience selling on stage.
- His thought was, “If I teach people better stuff, they’re more likely to give me more money.”
- His first stage experience was the most painful… Nobody bought anything. He locked himself in the hotel room for 3 days, depressed, and decided to never speak on stage again.
- Then, he started learning from the best of the best.
[23:06] – Why does Russell want to give all his secrets away?
- There’s no reason for him to hide. He makes money when more people are using funnels. The more people using funnels, the better the sales presentation is.
- It trains people so they can make money, so they can afford these product and services in the future.
- When you give away your secrets, you give away your values. You are causing a ripple effect, and that ripple effect is going to continue to trickle down.
[24:49] – A lot of people from Fire Nation don’t want to sell from stage or do webinars. Why do they still need 10x Secrets?
- Every company has something to sell. There’s got to be someone who drives traffic to get people to see it.
- There’s no faster way of making money than speaking on stage or speaking on webinars.
- You need a good presentation to sell your product or service. Someone in your company needs to create that in order for it to succeed.
- The 10x Secrets Masterclass is a 6 hour training where Russell breaks down everything – into a step by step process for how to sell anything from stage, on a webinar, in person, or online.
- He’ll be sharing how to build rapport instantly, how to choreograph selling environments, the step by step process he went through in building, presenting, and closing sales at Grant Cardone’s 10X event last February.
[27:26] – Russell’s parting piece of guidance.
- When he wants to be the best teacher, and learn how to tell stories and break people’s false beliefs, here’s what happens: First, he gets people to start purchasing things from him. Second, because of the way the presentation is structured, the person who buys is more likely to succeed with it after.
- Visit EOFire.com/secrets – Check out 10x Secrets – it will absolutely blow your mind!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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