Sadie Lincoln is the co-founder and CEO of barre3, a global fitness company with over 200 franchise studios. A recognized leader, she advocates for mindful movement, body wisdom, and empowering success.

Subscribe to EOFire

Apple | Spotify | iHeart

Guest Resources

barre3 – Check out barre3 website to explore classes, online workouts, and franchise opportunities.

Sadie Lincoln Instagram – Follow Sadie on Instagram for leadership, wellness, and community updates.

barre3 Instagram – Follow barre3 Instagram.

3 Value Bombs

1. Stop chasing external success and reconnect with your original purpose. Sustainable growth comes from staying present, listening deeply, and solving the problem you set out to solve.

2. Authenticity is a competitive advantage. Building a business around your values creates stronger leadership, healthier culture, and greater long-term resilience.

3. The strongest businesses don’t chase trends; they evolve alongside their customers. Listening to your community and adapting intentionally creates lasting relevance.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Leading from Within: How BARD3 Built a New Model for Women’s Ownership

[1:11] – Sadie shares something she believes about becoming successful that most people disagree with.

Let go of rigid goals and external definitions of success.
Stay connected to the intention behind your vision instead of becoming attached to outcomes.
Authentic presence naturally leads to meaningful success.

[2:24] – Sadie talks about what it looks like to build a franchise model centered on women’s ownership and leadership.

barre3 has grown to more than 200 women-owned franchise studios.
Every part of the business is intentionally designed to empower women as leaders, business owners, and community builders.
Shared purpose creates alignment across the entire organization.

[4:01] – Sadie talks about how barre3 sustained growth for 18 years without chasing trends.

The company remains focused on its core mission rather than external distractions.
Listening closely to customers allows the business to evolve without abandoning its purpose.
Long-term relevance comes from serving today’s needs rather than yesterday’s successes.

[5:48] – Sadie talks about a trend she almost followed.

Sadie briefly considered repositioning herself as the face of the fitness brand with a stronger focus on appearance and aesthetics.
She realized that approach conflicted with BARD3’s deeper mission of helping women discover their inner strength.
Returning to authentic values strengthened both the company and its leadership.

[7:28] – Sadie talks about why she chose to bootstrap instead of raising venture capital.

Franchise owners became both business partners and long-term investors.
Operating with financial discipline created resilience and sustainable growth.
Diversifying revenue through digital offerings helped BARD3 successfully navigate the challenges of COVID-19.

[10:57] – A timeout to thank our sponsors.

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Nexus Install: Have a high-ticket offer? Nexus Install builds you a custom LinkedIn prospect booking system designed to generate more quality sales calls. Email JLD at John@EOFire.com to learn more.

[12:55] – Sadie talks about who thrives as a barre3 franchise owner.

The most successful owners are deeply aligned with the company’s mission.
Strong leadership, delegation, and team development consistently drive success.
Many franchise owners are experienced professionals seeking greater purpose and ownership after corporate careers.

[15:30] – Sadie talks about what it means to be fit on the inside as a leader.

Self-awareness is essential for authentic leadership.
Great leaders understand both their strengths and their personal challenges.
Diverse teams built around shared purpose create stronger organizations than teams built around similarity.

[17:43] –Sadie talks about what the next chapter of barre3 look like.

The company is doubling down on becoming a world-class franchisor.
Continued investments in technology, coaching, and franchise support will fuel future growth.
Strength training and mindful movement will remain central to the evolving BARD3 experience.

[20:17] – Sadie talks about the biggest lesson about building a business that grows sustainably.

Never lose sight of the original problem your business exists to solve.
Continue learning how that problem evolves over time.
Focus on delivering meaningful value in the present instead of becoming trapped by the past or future.

[21:01] – Call to action.

barre3 – Check out barre3 website to explore classes, online workouts, and franchise opportunities.
Sadie Lincoln Instagram – Follow Sadie on Instagram for leadership, wellness, and community updates.
barre3 Instagram – Follow barre3 Instagram.

[22:10] – Thank you to our Sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Nexus Install: Have a high-ticket offer? Nexus Install builds you a custom LinkedIn prospect booking system designed to generate more quality sales calls. Email JLD at John@EOFire.com to learn more.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!