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How to Build a Brand People Trust with Scott Harrison: An EOFire Classic from 2022

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Scott Harrison is the founder and CEO of charity: water, a non-profit with the mission of bringing clean and safe drinking water to people in developing countries.

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Guest Resource

The Spring – Join a community of monthly donors bringing clean water to people in need.

Charity Water – Help bring clean and safe water to every person on the planet.

3 Value Bombs

1. Build a brand that inspires the best in people, not shame or guilt, and encourages them to contribute time and money to help others.

2. Today, 771 million people still lack clean water, a shift from 1 in 6 to 1 in 10 people globally.

3. Being born in a village without water changes everything about life.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

ThriveTime Show: Is your business stuck? Join Eric Trump & Clay Clark’s life-changing business conference November 5th & 6th in Tulsa, Oklahoma! ThriveTimeShow.com/eofire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Build a Brand People Trust

[1:16] – Scott shares something that he believes about becoming successful that most people disagree with.

  • You can’t give what you don’t have. Giving along the way is one of the greatest secrets to success.

[3:00] – What is Charity: Water?

  • We are now down to 771 million humans without clean water. That is from 1 in 6 people alive to 1 in 10 people alive.

[4:47] – From being a nightclub promoter to founding a charity.

  • He woke up one day at 28 years old and he felt miserable. He realized how far removed he was from living a life with any purpose.
  • His entire life changed when he was exposed to people drinking dirty water.
  • He thought of going back to New York at 30 years old and instead of getting people drunk and partying, he could promote something that mattered.

[8:09] – Reinventing charity with Charity: Water.

  • He talked to friends about his idea, and he realized that so many of them didn’t trust charities.
  • There was an opportunity to reimagine the way a charity could operate and interact with its supporters. He thought, what if 100% of every donation given to Charity: Water went directly to water projects?
  • Take the most common objection people have and take it off the table.
  • He showed a satellite image of what the donor made possible.
  • Build a brand that is not shame-based or guilt-based, that invites people to bring the best of themselves, to bring their time and money in the service of others.

[12:38] – A timeout to thank our sponsors!

[14:54] – Clean water has been brought to 15.5 million people. How did Scott achieve that kind of success?

  • They were so clear with what they were doing. They were on a mission to bring clean water to every person in the world, and they haven’t wavered from that ever since.

[17:41] – Scott’s favorite story out of 15.5 million people who now have clean water.

  • His favorite is a story from Ethiopia. The hotel owner came and recognized him. One of the women from the village walked 7 hours carrying a claypot, and slipped and fell before she got home. The water she spent the entire day walking for was all over the ground.
  • A couple of weeks later, he asked his wife to go there, walk her footsteps, connect in the most visceral way with the urgency of their work.
  • If you were born in a village without water, your life is so different.
  • Helen’s life has been different ever since she gained access to water next to her house instead of having to walk miles or an entire day for it.

[24:06] – What can we do to help?

  • The Spring – Join a community of monthly donors bringing clean water to people in need.
  • Charity Water – Help bring clean and safe water to every person on the planet.

[26:00] – Thank you to our Sponsors!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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