Sam Olawale is a multi 8+ figure entrepreneur who finds the genius in other people, creates revolutionary products, and uses the power of storytelling through social media to build brands.

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Guest Resources

DSS Vault – 50+ Advanced Systems & SOPs to Unlock Your Team’s SUPERPOWERS & Scale Your Business!

Sam’s YouTube – High Level Chat for a High Level You.

Digital Super Systems – Visit Sam’s website!

3 Value Bombs

1) When you can take the time to find that genius in others and recruit brilliant people and get them to rally around a cause and mission bigger than themselves – bigger than you – then you can take those people and bring them together to be greater than the sum of their parts.

2) Without a phenomenal product, bringing innovation to a marketplace is going to be very difficult. Instead of fighting over a red ocean build a blue ocean for you to swim in and grow into. You need to bring innovation.

3) Most of the time, it’s not your product that’s slowing you down or stopping you. It’s not your marketing, it’s your inability to build systems and hire brilliant people to execute on those systems.

Sponsors

HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!

NetSuite: Take advantage of their special financing offer today! Defer payments of a full NetSuite implementation for six months – no interest, no payments. Visit NetSuite.com/fire to get the visibility and control you need to weather any storm!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Building a Billion-Dollar Brand with Innovation & Stories

[1:04] – Sam shares something that he believes about becoming successful that most people disagree with.

• Problem solutions are the most basic form of transformation. People always buy transformations.
• If you want to really be astute and build a business that’s timeless and profitable, you need to sell more than just a problem solution. What you need to do is sell identity transformation, which is the highest form of selling.

[2:43] – Product innovation and content innovation.

• When it comes to the decision to build a billion-dollar brand, the number one thing is product. Product innovation is the driving force.
• Without a phenomenal product, bringing innovation to a marketplace is going to be very difficult.
• Innovation can be done in a multitude of ways. The easiest form is changing aesthetics.
• When talking about marketing, start with content. Content innovation is really about crafting narratives.

[6:31] – The power of storytelling and how to do it the right way.

• Storytelling is a craft that has stood the test of time, and it’s one of the most pivotal reasons as to why human beings are the epitome of society and the world.
• Storytelling isn’t just about one piece of content. It’s about crafting a narrative, a story around the brand and the product you’re building.
• You’ve got to find the right message.
• Some of the biggest brands in the world, the reason they’re so big is because they have such a deep, rich legacy.

[11:54] – A timeout to thank our sponsors!

• HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!
• NetSuite: Take advantage of their special financing offer today! Defer payments of a full NetSuite implementation for six months – no interest, no payments. Visit NetSuite.com/fire to get the visibility and control you need to weather any storm!

[13:56] – Scaling your business with systems.

• Systemizing creative endeavors is the hardest thing, because the more you systemize, the more you take away the flexibility creative people need to release their juices and let their imagination run wild.
• We’re only as good as the systems and processes.
• Most of the time, it’s not your product that’s slowing you down or stopping you. It’s not your marketing, it’s your inability to build systems and hire brilliant people to execute on those systems.

[18:30] – Fulfilling the inner CEO’s journey.

• Taking a step up from being an entrepreneur to being the CEO is probably one of the hardest things.
• Knowing how to hire other people, put the systems in place, and graduate yourself into becoming a coach, motivator, and inspirational leader is very different to being hands on in the business making money.
• It’s not about getting money or earning money. It’s about putting the things in place to then let the money come to you.

[24:58] – Sam’s key takeaway and call to action.

• When you can take the time to find that genius in others and recruit brilliant people and get them to rally around a cause and mission bigger than themselves – bigger than you – then you can take those people and bring them together to be greater than the sum of their parts.
• Digital Super Systems – Visit Sam’s website!

[28:36] – Thank you to our Sponsors!

• HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!
• NetSuite: Take advantage of their special financing offer today! Defer payments of a full NetSuite implementation for six months – no interest, no payments. Visit NetSuite.com/fire to get the visibility and control you need to weather any storm!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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