Selena Soo is the creator of Impacting Millions. As a publicity and marketing strategist, she helps visionary entrepreneurs, experts, and authors reach millions through publicity and win-win relationships.
Apple | Google | Spotify | Stitcher | iHeart
Get Major Publicity and Reach Millions of People – Watch Selena’s video series and get a list of 200 media outlets, a 12-month Media Calendar, and a 7-Step Action Plan To Start Getting Publicity and Leveraging It!
3 Value Bombs
1) Publicity is about getting your message, ideas, or products out on a bigger platform.
2) As an entrepreneur, you want people to see you as the best in what you do.
3) If you want publicity, then you have to decide to go for it.
Launch and Scale Now: Learn how to turn your passion into a profitable business with this free training and 7-figure playbook at LaunchAndScaleNow.com!
ZipRecruiter: See how ZipRecruiter can help you find the best candidate fast at ZipRecruiter.com/fire!
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How To Get Major Publicity (and Overcome Your Fears Of Being In The Spotlight) with Selena Soo
[1:10] – Selena shares something interesting about herself that most people do not know.
- Even though she has a slight allergy, she is obsessed with cats. Her favorite way to spend the day is to pet and feed cats.
[2:44] – Selena shares her personal story as it relates to publicity
- She went through a quarter-life crisis, which inspired the work that she does today: help entrepreneurs and experts impact millions.
- She became passionate about elevating role models who had led her to start her business.
[5:00] – Selena talks about overcoming visibility struggles as an introverted entrepreneur and shares 4 essential lessons she learned along the way.
- A client invites her to a video interview so she can reach more people.
- She was initially uncomfortable with the video interview – she felt she was meant to be behind the scenes.
- One of her interns encouraged her to continue on with doing the interview.
- 4 Essential Lessons:
- It is never as bad as you think.
- It is not fair to compare yourself to people who are ahead of you.
- In the beginning there will be a big gap, and the only way to bridge that gap is to do the work.
- The message is not about you; it is about showing up and contributing
[10:51] – What is publicity and why do entrepreneurs need it?
- Publicity is about getting your message, ideas, or products out on a bigger platform.
- As an entrepreneur, you want people to see you as the best in what you do.
- Every entrepreneur deserves publicity.
[13:13] – Selena shares a personal example of social credibility.
- The best publicity that she has received is from people she has been mentored by.
[15:37] – A timeout to thank our sponsors, Launch and Scale Now and ZipRecruiter!
[17:10] – 3 Steps To Getting The Publicity Of Your Dreams.
- Put yourself out there, do it, and go for it.
- Decide on what you want to be known for.
- Go after the low-hanging fruit opportunities.
[23:01]- Selena’s call to action for Fire Nation
- Impacting Millions 3-Part Video Series
- Get Major Publicity and Reach Millions of People – Watch Selena’s video series and get a list of 200 media outlets, a 12-month Media Calendar, and a 7-Step Action Plan To Start Getting Publicity and Leveraging It!
- Watch all 3 videos and get a chance to win an all-expenses paid trip to New York City!
- Come to one of Selena’s media and influencer dinner parties.
- Meet the media and other entrepreneurs.
[25:50] – Selena’s parting piece of guidance
- If you want publicity, then you have to decide to go for it.
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!