Shawn Stevenson is a bestselling author and creator of The Model Health Show, featured as the number #1 health podcast in the U.S. with millions of listener downloads each year.
Eat Smarter – Pre-order the book and get a FREE 10-video mini course highlighting 10 of the most powerful clinically proven foods to optimize your fat-loss related hormones!
3 Value Bombs
1) Every structure in your body is made of the food that you eat.
2) There’s nothing more powerful than an idea whose time has come.
3) Eating smarter is not just about getting fit, or weight loss. It is also understanding how much food impacts our ability to perform and relate to other people.
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**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Peak performance, from podcasts to Target stores, & Eat Smarter with Shawn Stevenson!
[1:13] – Shawn shares something interesting about himself that most people don’t know.
- His ‘nerdism’ transfers over movies and books. He’s a big fan of Lord of the Rings.
[4:01] – Shawn’s journey from doing podcasts to a having a book featured in Target.
- It wasn’t his intention to do what he’s doing today. He was just trying to overcome his own health challenges.
- When publishers saw what he had accomplished on his own, it became a bidding war to get a contract with him.
- He went with the publisher whom he felt had the same mission of impacting lives, adding value, and helping shape the culture.
- We have to be able to let go of the ideas we create. We tend to be so tight in holding on to ideas.
[9:17] – Shawn’s idea for the book that he really wanted to write from the start…
- Eat Smarter is the kind of book that he really wanted to write.
- Now, when he speaks about food, people are listening. He has multiple powerful platforms — entities, media channels, etc. — with people who want to hear what he wants to say.
- In his book, he dives into the most powerful, effective, clinically proven strategies for optimizing what’s happening in our metabolism and related hormones.
- He also looks at how food controls cognitive performance, your memory, your ability to focus, and your emotional intelligence.
[12:10] – Focus, memory, and productivity are all keys to our success. How does nutrition affect all of these things?
- Every structure in your body is made up of the food that you eat.
- The brain is the most hungry organ in your body. It consumes 25% of all calories you eat.
- The brain is the most complex organ in the universe. It is the most complex, yet the most delicate.
- A 2% drop in your body’s baseline hydration level can lead to impairment in tasks requiring attention, motor coordination, and executive action.
[20:06] – Mental performance is everything for entrepreneurs. What are simple things we can do immediately to start seeing improvements in our performance?
- Water has an expressed pathway to rehydrate your brain.
- Water is a universal solvent. It brings along electrolytes.
- Sodium serves as an on/off switch in the brain for specific neurotransmitters that support optimum function and protect your brain against diseases.
- Improving magnesium levels has been found to reverse brain aging by over 9 years. It’s proven to make your brain younger. Magnesium is an electrolyte.
[24:55] – Shawn talks about a specific type of fat that helps the brain.
- DHA is able to improve both memory and reaction time. It is an Omega 3 Fatty Acid.
- A good source of DHA is wild-caught salmon or sardines.
- Black caviar and salmon roe are best natural sources of DHA.
- The plant source of Omega 3 is ALA, not DHA. ALA can be converted by your body into DHA, but loses 80% – 85% during the conversion process.
[29:23] – Why read the book Eat Smarter, and where can Fire Nation go to get a copy?
- A lot of people are obese, diabetic, have heart disease, are sleep deprived, etc. Only 12% of Americans are metabolically healthy.
- There’s nothing more powerful than an idea whose time has come.
- Eating smarter is not just about getting fit, or weight loss. It is also understanding how much food impacts our ability to perform and relate to other people.
- Go and pre-order the book at EatSmarterBook.com and get a FREE 10-video mini course highlighting 10 of the most powerful clinically proven foods to optimize your fat-loss related hormones!
The room, fire nation. JLD here with an audio master class on how eating smarter will lead to peak performance to drop these value bombs. I brought to Shawn Stevenson on the mic. He is a bestselling author and creator of the model health show featured as the number one health podcast in the U S with millions of listener downloads each year in his new book, eat smarter is ready for you to gobble up fire nation. Today. We'll be talking about why we need to expand our mind and think bigger now, more than ever. We'll talk about ways to improve focus, memory and productivity with nutrition, how to improve our relationships and mental performance with the things we put into our mouth and so much more fire nation.
When we get back from thanking our sponsors fire nation, you've watched webinars before, but you've never seen a webinar. This good. And I mean it, it's not just slides in a presentation. It is an absolute immersive experience where Russell Brunson would teach you a funnel hacking funnel cloning in his number one traffic hack. You want to watch this free webinar. Believe me. It is revolutionary eofire.com/clickwebinar. eofire.com/clickwebinar. Shawn say what's up to fire nation and share something interesting about yourself that most people don't know.
0 (1m 21s):
Wow. John, thank you so much for having me on what's up fire nation. I think what would really surprise people is not necessarily how much of a nerd I am, but my nerdism transfers over, not just from science, but over into movies and books. I'm a big fan of Lord of the rings, like obsessed. If anything that has to do with the realms, if there's realms involved, I'm all for it. Have you read the book ready player one. I did not read the book. Watch the movie five times. Okay.
1 (1m 54s):
Movie's gut book is fantastic. It's so blows the movie out of the water and the exciting part for you as ready player two was just released in. So you get to go back to back. I had to wait years for the release of ready player two, the follow-up. So you're in for a treat, my friends it's myself. And PatFlynn. I know another one of your great friends, some, one of our favorite books in the world. So you will not be disappointed. Ready player one to read the book. Don't just watch the movie. You'll love it. And have you ever been to New Zealand to visit Hobbiton?
0 (2m 26s):
I have not. That's on the bucket list.
1 (2m 28s):
Oh, I did it. I did it with Kate. She wasn't really a big Lord of the rings fan, but I took her there still and she was really, really impressed with it. And we had a blast there and so much so that my lot next to me, I've got quite the slope going down and I've literally gotten a quote to build a Hobbit hole slash home into that. So when you come and visit, you'll get to see where my envision is for little Hobbiton in Puerto Rico.
0 (2m 55s):
I'm in good company. This is, this is awesome. And of course, like we could watch the movies. And when I come
1 (3m 2s):
A hundred percent, I've got it set up for us. We will rock it out and fire nation. As I shared in the introduction, we're talking about how eating smarter is going to lead to peak performance and how you need to gobble, gobble up. Shawn's new book, eat smarter. I mean, if you didn't read his other books, sleep smarter. I mean, you've got to just go back to back, just like read, ready player one, ready player, two, sleep, smarter, eat smarter. Your life will be better. And something that you might not know about me, fire nation in relation to Shawn is that I actually hired him as my personal nutritionist slash virtual trainer and physical trainer in person. I mean, I actually flew him out to San Diego. I was so inspired by what he's done.
1 (3m 43s):
He stayed in my home. We had dinner with Kate's family. Like we go way back. I think that was 2014. Can you believe that was like six and a half years ago? Shawn,
0 (3m 51s):
It makes no sense at all.
1 (3m 55s):
Oh, well fire nation. You're in for a treat today. We're going to be talking about some awesome stuff and I just want to dive right in Shawn, by asking you how the heck did you go from podcasting to having a book featured at target, otherwise known as Tarjay all of those stores across the country? Like what did that journey look like?
0 (4m 14s):
Oh my goodness. You know, when I started off in this space of health and wellness, it just, it wasn't even my intention to, to do what I'm doing today. Of course, like a lot of folks go to college, not really knowing what to do and you know, just overcoming my own health challenges and then really making it a mandate to wake up and to find ways to help other people. At some point in my clinical practice, I was just like doing the one-to-one thing. I just had this feeling like I need to tell more people, I need to reach more people and it wasn't scalable, you know? And I just felt like I had a real knack for communication, just seeing people's eyes light up once they truly understand what was going on with their bodies.
0 (4m 54s):
And so I started to record podcasts. And then from there I started to put some things in a book form and I've always loved writing a true little side story in eighth grade, my teacher, Mrs. Blackmore, my English teacher. She published some of my work in the school newspaper, which back in, when you get published in the school newspaper back then, it's basically like you're on Oprah's life class. You know, it's just like, it's the biggest deal in the world. And so I always had this just kind of acclimation towards writing. And so my first book, I actually took it and put it all together. And this was when Amazon was just kind of really getting dialed in with their self publishing format.
0 (5m 39s):
And the book just took off the first version of sleep smarter. And we sold, I think somewhere around 10,000 or to 15,000 copies at the time, which I didn't have that big of a platform. Right. And something was just resonating. And eventually, you know, I got connected with agent a literary agent and when publishers saw what I accomplished on my own, they were literally became a bidding war. And so like the big five publishers were like doing a, basically an auction, you know, oxygen going off, trying to get a contract with me. And it was nuts. I'm just seeing the money go up. Like what is freaking me out, man?
0 (6m 21s):
And you know, ultimately I went with the, the, the publisher that I felt had, the, that I felt were coming from the right place with me, my mission to impact the lives of people and to add value and to really help shift the culture. And I'm very, very honored and grateful to say, and John, you know this for me to stand here today, I'm from Ferguson, Missouri. Like I grew up in some tough circumstances. And then for that book to become an international bestseller, it's translated into like 20 different countries. People take pictures every day and are tagging me online, like a book, random bookstore, like Slovenia or, you know, Germany or somewhere in Japan.
0 (7m 1s):
It is just the most amazing thing. And when it came out, it shifted the culture. It made many of the concepts that I put into book form become a part of our popular lexicon. And I didn't really realize this until Tom Brady's team reached out and they have coaches on their staff that were teaching some of the insights from my book, but they didn't know it came from me.
2 (7m 23s):
Oh, we talking about the pats or the, or the box.
0 (7m 27s):
So this was not that team, his, his company D B12. Yeah. Oh my goodness.
2 (7m 35s):
Cause I'm a past I'm for new England. I just, I wanted to know if the bell chart was just like reading a book every night.
0 (7m 42s):
That would be, that would be a sight to see him cozied up in a, in a house coat, you know, with some hot cocoa, with his, with his permanent snarl sleep smarter anyways. So the, the coaches were utilizing some of the lexicon, some of the ideas in the way that I've said them, because it's not just the science, but it's how it's communicated. That can really make it stick and make it resonate and create transformation. And so some of the coaches is being able to talk with them. They didn't even know that it came from me. You know, it just like permeated the culture. And that's one of the things too, with being successful for anybody listening is we have to be able to let go of the ideas that we create.
0 (8m 24s):
Like we tend to be. So even today when we know that the internet is what, what it is, we tend to be so tight and withholding and then trying to hold on to my ideas. I don't want anybody to take my idea. That's not what this is really about. And that was also having a very limited perspective about the nature of the universe, you know, which is just ever expanding, infinite potential, infinite possibilities. And so it really lit me up to know that, Hey, like my mission was to help people. And I've people out here helping people, even if they don't know me or that this idea made it may have come from me, that's what I wanted. And so to, to button up the story and seeing the transformation take place with sleep smarter, I had no idea I'm a nutritionist that I be positioned as this, the sleep expert.
0 (9m 14s):
Right? And so the book that I really wanted to write in the very beginning was this book was eat smarter. And now because of sleep smarter success, it put me in a totally different realm, shout out to realms in the, in the health space. And so now when I speak about food, people are listening. Now, when I speak about food, I've got all of these powerful platforms and, and, and entities and media channels that are looking to me to hear what I have to say and truly what this project is. It's a great unifier because there's so many wonderful diet frameworks out there, but there's a lot of infighting on the minutiae and missing out on helping people because we're, we're debating over the small things and not expanding on the things that are effective across any and all diets.
0 (10m 5s):
And so I wanted to bring that to the fold. And then also we do dive in on the most powerful, effective clinically proven strategies for optimizing what's happening with our metabolism, our related hormones and such, and really taking people behind the scenes and showing them how their metabolism works for the first time in book form. And we're also looking at how food directly controls our cognitive performance, which nutrients in specific foods control our ability to make memories, our ability to, to focus and to have attention in an ever distracting world. And also one of the most important parts of the book for me is we're looking at this mind blowing evidence on how food influences our emotional intelligence, our ability to have patients, our ability to perspective take even our proclivity towards aggression and violence is controlled by what we eat.
0 (11m 0s):
And now more than ever, we need to be able to have healthy conversations, to have compassion in our conversations. And we're dealing with the society right now. We're, we're not, well, we're not a wealthy society. And I believe that this is our opportunity to change.
1 (11m 16s):
Well, the further button up the sleep side of things I will say, I can remember. So clearly when you stormed into my bedroom back in 2014, and you're like, this needs to change. This needs to change. This needs to change. And I was like, Oh my God, I've been doing all these things wrong. And they weren't like difficult things. They were really simple and easy to fix tweaks, but they made such an overall difference. I am so glad that I had you come to San Diego because then when I moved to Puerto Rico, I was immediately just like walking into my bedroom, like, okay, all these things need to change immediately. And boom, now I have this like amazing sleep environment. So when eat smarter became available for pre-order, I was like done. Like I'm ordering pre-ordering for myself, all of my family and loved because just like we need sleep to live our best lives.
1 (11m 58s):
We need the right nutrition to live our best lives. And that kind of goes to focus. That goes to memory that goes to productivity. These are all keys to our success fire nation. So Shawn, how does our nutrition directly control all of these things?
0 (12m 15s):
It's such a great question. So at his foundation, the first thing to understand, even as everybody's listening, the ability for the, the, the tiny bones in your ear to pick up the vibrations coming through and creating that electric electrical stimulation, you know, when your nerve cells and the dendrites and the axons and the gray matter and all this stuff that's happening in your amazing brain, everything that I just said is happening as a result of the food that you've eaten, every structure in your body is made of the food that you've eaten. So it is that important that it's foundational level. When we're talking about performance, it really starts with our brains and your brain is the most hungry organ in your body.
0 (13m 3s):
Even though it only takes up about 2% of your body's overall mass, it consumes about 25% of the calories you consume. It is just a hungry, hungry, ravenous, Oregon, because it's doing billions of processes, every microsecond. And so our nutrition inherently directly affects our brain more than anything. And so the nutrition that we bring in, we're literally, this is literally what we're making our brain out of. Now, here's the catch, even though your brain is made of the foods that you eat, your brain is very, very choosy on what it allows to come into the brain itself.
0 (13m 45s):
And this is because, so this brain, your brain is the most complex organ in the known universe. And the cool thing is you have one and the, the ironic, or like poetic thing about nature is that the most complex organ in the known universe, it's also the most delicate. It's more delicate than my feelings after Samwise Gamgee and Frodo, or like parting ways. You know, it's so delicate and it's about the consistency of soft butter. That's the consistency of your brain. It is super delicate, but nature doesn't come to the party without party gives your brain is wrapped, is the only organ that's completely immersed in a bone protective covering, right?
0 (14m 30s):
Your cranium. So that's the protection from external intrusions, but you have protection from internal intrusions as well. And it's the blood brain barrier, right? This was this then tightly packed thin layer of cells because your brain is such a delicate organ. And so much is going on. It is on hyper alert to make sure pathogens or N one to nutrients are able to cross into the blood-brain barrier. So your brain is very choosy on the Gates. It has these very specific Gates allowing very specific nutrients to crossover and feed your brain. So when people are talking about, Oh, this is a brain food, whatever. No, what, what does the actual science say and what can actually get in there and feed your brain?
0 (15m 15s):
And that's what we're going to talk about. And it really starts John, and this is something that just affects so many different areas of our lives. And it always boils down to simplicity. Your brain itself is mostly made of the overlooked background, nutrient, right? We've got fats, proteins, carbohydrates. Everybody knows about that from school, but those are just three of the starting five on your physiological basketball team. All right. The other macronutrients, the Roundup that starting five are alcohol and water. All right, these are also macronutrients and your brain is 80% water. All right. It's 80% water.
0 (15m 55s):
And to put that into context for everybody and how important this is, it's not just the brain itself, but also the cerebral spinal fluid. So it's like the cushioning that protects your brain, you know, from trauma, from even just moving your head around your brain can get injured. If you didn't have this cerebral spinal spinal fluid. And so when your hydration levels start to go down, it's like red alert for your brain. And one of the studies that I talk about in each smarter itself is that just a 2% drop in your body's baseline hydration level can lead to impairments and tasks requiring attention, motor coordination, and executive function. So this is the part of your brain responsible for social control distinguishing between right and wrong for just being able to map out and understand things like grammatical reasoning, mental math, like all of these things are clinically proven to start to slow down and you start to suck at basic stuff.
0 (16m 52s):
And then the issue with us is we'll try and take some, you know, a supplement or try to give ourselves some kind of outside nutritive thing to try to make our brain work better and to get some quote energy, but the knee, and this is published in the international journal of environmental research and public health. They found that the number one nutritive trigger of poor performance of our brain and daytime fatigue is dehydration. All right? So we're seeking out trying to get another energy drink. Another cup of coffee, some type of nootropics are really hot right now. And all those things are fine. The number one thing that's messing up, our cognitive performance is a lack of hydration.
1 (17m 31s):
And Shawn, I had to cut in here because I'm so fascinated with this specific topic, like a real quick side story, I've started getting way into pickleball. So pickleball is a fantastic sport. It's like miniature tennis and ping pong. And it's just like a crazy sport. Long story short. I played on here in Puerto Rico. It's super hot at superhuman. I start at 7:00 AM. I'm playing with a bunch of people. And I watch as we play over the hours, cause we play for two, three, sometimes up to four hours. And as people are sweating profusely, and a lot of people don't bring a lot of water. Like I'm sucking down a gallon water jug, like every break that I get, because I'm so passionate about hydration, thanks to people like you, who I listened to all the time.
1 (18m 13s):
I literally watch their mental performance degrade. And I watch it before my eyes, like they were making fantastic decisions at 7:00 AM and those same decisions they're making terribly at nine, a couple hours later because they're dehydrated. I'm watching the water just pour off of them. And foundation. Shawn is so passionate about these topics. Like you need to go to his podcast, the model health show to go in depth on all these things. Cause he keeps going and going and going because he has so much passion and knowledge to share. But we have a lot to talk about today. So we're gonna take a quick break. Thank our sponsors. And we will be right back. Another year is coming to a close and while it can be a hectic time, it's a great time to make sure everything is in order like your home and auto insurance.
1 (18m 58s):
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1 (19m 40s):
That kind of services are in policy genius, a five-star rating across over 1600 reviews on trust, pilot and Google. Find out how much you can save on home and auto firstname.lastname@example.org. They say their home and auto insurance customers an average of a thousand dollars a year by reshaping policy genius when it comes to insurance, it's nice to get it right. So Shawn, we're back. And before the break, I told that quick story about pickleball, which I'd love your quick feedback on. And then also let's move into just this overall mental performance for entrepreneurs because mental performance is everything for entrepreneurs. So share with us some simple things that we can do immediately to start seeing improvements with our mental performance. Of course, after you quickly comment on my pickleball theory.
0 (20m 23s):
Yeah. Perfect. This is the thing I love about you, John. Like you're, you're, you're, you're somebody who studies human behavior. Somebody who's like paying attention to what's going on in the world around you, you know, and these are like the real time I can share all of the clinical evidence like to the moon and back, but there's something incredibly powerful about our firsthand experience and anecdotal evidence and being able to see things with our own eyes in real time. And so absolutely what you're seeing is proof positive of what the data is showing. And so now, okay, here's something that we can all kind of put into play water has this express pathway to be able to hydrate your brain, right?
0 (21m 5s):
It's one of the things that can cross right over the blood-brain barrier without being checked at the VIP entrance. All right. And at this VIP entrance, it's the equivalent of like Dwayne, the rock Johnson, like kicking ass and taking names later, basically like not allowing anything through that, shouldn't be in there, but waters ushered past and also water is known as a universal solvent. So it's bringing things along and those things that it brings along are electrolytes. Now let me tell you how important these electrolytes are. When we're talking about that brain activity. I mentioned the electrical communication, electrical capacity is driven by electrolytes. So researchers at McGill university found that sodium functions as an on-off switch in the brain for specific neuro-transmitters that support optimal function and protect your brain against diseases.
0 (21m 58s):
When everybody hears about electrolytes in relationship to sports, in relationship to pickle ball, it is critical for the performance of your brain sodium. All right. So we want to be proactive about getting in high quality sodium. Now in our culture, sodium and salt are interchangeable, but they're not actually the same thing. Salt is our biggest nutritional source of sodium in our diet today, but we want to make sure we're getting high quality salts. And so what does that look like? There's pink, Himalayan salt, there's real salt. There's a black, Hawaiian salt. There's so many different types of salt. We just want to make sure that we're getting salts that have not been heavily processed and then added, you know, fillers and binders and, and, and things that help to kind of keep the salt from like going bad, even though salt naturally is just very protective in and of itself.
0 (22m 51s):
So be adamant about getting some high quality salt. And let me give you one more electrolyte that you need to know about and some sources to get it. Double-blind placebo controlled study. This is the gold standard of clinical trials. And this was published in the journal of Alzheimer's disease found that improving magnesium levels in adult test subjects. So these were folks who were in between 50 and 70 years old, what was found to potentially reverse brain aging by over nine years, proven to make your brain younger and a younger brain generally is going to accompany better performance. All right. So what is magnesium? It's another electrolyte.
0 (23m 32s):
All right. So there's some good electrolyte supplements out there. High quality salt, as I mentioned, but also you're going to get these from real foods. All right. Especially high quality, low glycemic fruits and vegetables are loaded with these electrolytes that I've been talking about. So this is leaning into one of the takeaways last study, to tell you exactly which food to get. This was conducted by researchers at rush university. They found that test subjects. And these were folks who were in their elderly years test subjects who ate two or more servings of green leafy vegetables. Each day had brains that were 11 years younger to their peers.
0 (24m 12s):
All right. Green leafy vegetables, two servings a day is that minimum is that minimum effective dose for, for decreasing the aging of your brain and providing your body a lot of these electrolytes we've been talking about. All right, so that's one last one I'm going to share here. There's so many of course that we could talk about, but I want to share something that directly crosses over the blood brain barrier and is able to improve your cognitive performance. So your brain after water, the next macronutrient that makes up your brain the most is fat. All right, you've got a fat head when I was in school being called a fat head. That was not cool. All right. But now I'm telling you it's a really, really good thing.
0 (24m 55s):
And so the American journal of clinical nutrition discovered that increasing dietary levels of a specific type of fat, all right. There's many different types. There's dietary fats. There are structural fats, there's different types of body fat, but this specific type of fat D H a was able to improve both memory and reaction time significantly in test subjects. DHA is one of the, this category of, of central fatty acids called a mega three fatty acids. They're able to express li cross the blood-brain barrier and feed your brain cells. It's that important? All right. So what are some of the dietary sources of DHA, DHA, DHA, and also EPA, by the way?
0 (25m 44s):
So these are generally going to be known as the animal based sources of omega-3 fats. And for folks who are listening that are vegan and vegetarian, I've got good news for you, but there's a, there's a little bit of a catch 22 here, but the highest sources. And this is of course, me working alongside many neuroscientists over the years and sharing these things with me and us working together and actually looking at what's happening in the brain. When we have folks, folks to consider, to actually consume these foods, best sources are wild, caught salmon, herring, mackerel, sardines, and also we'll come back and talk about one supplement in just a moment. But one of my friends and I actually was just chatting with her right before I got on to this call with John, Dr.
0 (26m 30s):
Lisa Mosconi neuroscientists at NYU. She said that the best natural food source of DHA is found in black caviar and salmon row. Now, when I think of caviar, I think of like Robin leech, you know, right now the rich and famous, like, I didn't even know that was the thing, but gram for gram, it's the highest source. It's like upwards of three times more DHA than the very best fish sources. Now, what if you are vegan, vegetarian, or even the thought of fish makes you so uneasy, you can't even watch Aquaman. All right. Here's what you do. The, the plant source of Omega threes. And you got to know this because folks automatically think I'm eating all these mega threes on my plant based diet.
0 (27m 13s):
That is a L a, it's not DHA. That's a L a all right. ALA can be converted in your body into DHA, but you lose upwards of about 80 to 85% in the conversion process. So to get the equivalent of DHA, that your brain needs to get these cool results. I'm talking about clinically speaking, you're going to have to eat a buttload of chia seeds. All right. A buttload of flaxseed, a buttload of hemp seeds. What about hemp hearts? Yeah. Yeah, but you're going to have to eat so much. You might as well set up your office in the bathroom. All right. And just, you're going to have to mainline. You're going to have to beer, bong it down. You know, you're not going to get enough to get the results.
0 (27m 55s):
So what do you do? You can look at instead of fish oil, which again, clinically proven this was published in the journal neurology using MRIs revealed that people consuming the lowest amounts of EPA and DHA had accelerated brain shrinkage versus taking a fish oil supplement had the, the, the reverse of that. They had the healthiest brains and the healthiest brain performance. So for not doing fish oil, we can do krill oil. That's a microscopic shrimp. All right. So it's like what whales eat and that wherever your ethics lie, if even that is just like, I'm not doing that, then we need to get a high quality algae oil.
0 (28m 34s):
Everybody, if you're doing a vegan or vegetarian approach, you must get DHA and EPA. It is so important for your brain. So where does bacon fall in here? And bacon is, unfortunately, it's not the best source of DHA and EPA, but you know, it has other, other character traits.
1 (28m 54s):
I hope you can see how amazing Shawn is in the depth of his knowledge, the book, it goes into so many examples, so many studies, but like in a very enjoyable way. I mean, the examples that he gives the case studies, I mean, you're just like, Oh yeah, I can completely resonate with this person and that person. And of course in the visual way that he, he gives it and he shows it is really easy to consume, really easy to remember then apply to your life. So Sean, the big finale, the grand wrap-up, why should we read this book, eat smarter? And I know you have amazing bonuses. Where do we go to acquire those?
0 (29m 34s):
This is an important time in human history. Right now, we are able to see so many things that have been festering the surface and here in the United States, we are self-inflicted the sickest nation in history. And I don't think a lot of, because we're so caught up in our day-to-day lives, we don't really take a moment and really let that sink in. And right now we have over 200 million folks here in the United States who are overweight or obese. We have over 135 million people who are type two diabetic or pre-diabetic. We have 60% of the United States population has some level of heart disease.
0 (30m 15s):
We have 115 million folks who are regularly sleep deprived. I can go on and on a really great meta analysis just came out and found that only 12% of Americans are metabolically healthy. We have a problem, but we can fix this. We've gotten away from the things that make us human that make us who we are. And this is giving us the opportunity. And even with what the work that John's been doing over the years is so important because we've also lost our way when it comes to work. And we get to a chance right now to really analyze was the way work was the way we were doing work working. What about our education system? Was it really working? And we can question these things and we can change them. So for me, I love the statement that there's nothing more powerful than an idea whose time has come this book coming out right now.
0 (31m 1s):
It's not an accident. I truly feel I was born for this moment. And I was born to help to usher in change. We're at a crossroads in humanity. We're so much better than this, but we just don't know it. We don't know it yet. So we have to get ourselves healthier. It is the number one mandate right now to create more resilience and protection from any infectious disease or any, any manner of anything that we're faced with, because this is not the last time we have to become stronger. We, we, and we have the ability to, but we have to turn within and look, the things that really matter. And so eating smarter is not just about getting fit. You know, it's not just about, you know, the weight loss side, which again, we're providing the very best information in the world in that subject, but it's also understanding how much food impacts our ability to perform, how it impacts our ability to relate with other people.
0 (31m 57s):
And we need to connect. We need to be able to perspective take and to have more patience and compassion and work together. And to do that, it's not that we can't do this when we're not healthy. It's just harder. So right now this is an opportunity to make it a lot easier and it starts with education. And so I'm grateful. This is going to be part of a partnership with target stores, a wellness campaign kicking off for 2021, and that kicks off January 3rd at nation, every target store nationwide. So please make sure to pick up a copy there as well, but definitely go head over. And pre-order the book right now. And I want you guys, especially in this community to see what I'm giving as the bonus.
0 (32m 39s):
And I want you to not just take advantage of all the powerful health information, but use me as a model for creating your own systems and your own funnels and your own value. All right. So with this course, when you, pre-order the book, you're getting a free 10 video mini course that I put together highlighting 10 of the most powerful clinically proven foods to optimize your fat loss related hormones. All right. And I, all I did was just set up a studio session with my team and you don't need it. You could just do this with a microphone and, and your camera on your zoom. And you can put together a course, super something, super high value, cut it up and be able to provide like an entire, this is a mini course, and we're going to sell this for $97 after the book launch, but we're giving it away for free.
0 (33m 25s):
And so head over to eatsmarterbook.com and pre-order the book and get access to the mini course. It's incredibly valuable in and of itself on the health side, but also just see what I'm doing and use me as a model in any and all ways possible. I'm grateful to be a part of your story. So grateful to be a part of John's life and a part of you guys life. And it just really means the world
1 (33m 47s):
Back at your brother, back at you and fire nation. You're the average of the five people you spend the most time with in hello? You've been hanging out with S S and J L D today. So keep up that heat head over to eofire.com type Shawn and the search bar and his show. His page will pop up. And by the way, his past episodes on entrepreneurs on fire will pop up where he rocked the flippin Mike, and make sure you take that call to action and visit, eatsmarterbook.com. Pre-order now get that mini course. The value is immense. And Sean, thank you for sharing your truth, your knowledge, your value with fire nation today, for that we salute you and we'll catch you on the flip side.
1 (34m 30s):
Hey, fire nation today's value bomb content was brought to you by Shawn. And if you've had your big idea, well, then you're ready to ignite. But if you don't, I have a completely free training that will get you to that big idea in less than an hour. Visit your big idea.io, your big idea.io today, and I'll catch you there, or I'll catch you on the flip side. Fire nation. You've watched webinars before, but you've never seen a webinar this good. And I mean, it, it's not just slides in a presentation. It is an absolute immersive experience where Russell Brunson would teach you a funnel hacking funnel cloning in his number one traffic hack. You want to watch this free webinar. Believe me, it is revolutionary eofire.com/clickwebinar.
1 (35m 15s):
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