Shelly Lefkoe, co-founder of the Lefkoe Institute, is an international speaker, workshop leader, and author dedicated to helping entrepreneurs overcome the beliefs that keep them from reaching their full potential. Her latest book “Hitting the Wall” shows you how to eliminate the beliefs that sabotage your business and your life.

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Guest Resources

Recreate Your Life – Start eliminating a belief that limits you for free.

Lefkoe Institute – Book a free strategy sessions with Shelly.

3 Value Bombs

1) It is our beliefs about ourselves in life that determines our success, not just in business but in every area of our lives.

2) You can’t make change without eliminating the beliefs that cause the problem.

3) Beliefs are statement about reality that hold as the truth and it’s the beliefs that cause this patterns. When you eliminate the beliefs, the patterns disappear.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Eliminate the Beliefs that Sabotage Your Business and Your Life

[1:41] – Shelly shares something that she believes about becoming successful that most people disagree with.

Most people when they want to be successful they get information and motivation and though it is helpful, there’s a missing piece and that is beliefs. It is our beliefs about ourselves in life that determines our success, not just in business but in every area of our lives.

[3:06] – Shelly shares why being motivated and knowing what to do is not enough.

Her husband had a spiritual intellectual journey 35 years ago to discover why people know what to do but don’t do it and what not to do but do it anyway. He had a belief that what makes him good enough is that he is someone who overcomes obstacles and so what he did was he created obstacles to overcome. He started journaling it and at the end of his trip, he downloaded a process that can quickly and permanently eliminate the beliefs that can cause people to do the things they do. He did the process to clients and got the assignment.
You can’t make change without eliminating the beliefs that cause the problem.
When people talk about beliefs, they talk about the patterns that are observable and behavioral.
Beliefs are statement about reality that hold as the truth and it’s the beliefs that cause this patterns. When you eliminate the beliefs, the patterns disappear.

[7:42] – Shelly tells why a belief that is not true is not enough to produce change.

She site an example where she worked with 5 Harvard PHD’s who had the belief that he is stupid because he conned his way to Harvard.
When we were little, we conclude things in life based on what we see. It is impossible to not believe something you think you saw.

[12:23] – A timeout to thank our sponsors!

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[15:19] – Shelly talks about the most common beliefs that hold entrepreneurs back.

The most common patterns are : procrastination, fear of public speaking, fear of failure, fear of innovation or taking risks, fear of confrontation.
The beliefs that are common are : “Im not good enough”, “I’m not important”, “Mistakes and failures are bad”,”If I make a mistake I will be rejected”, “What makes me good enough is having other people think well of me”.
When she got rid of these beliefs, her life change and no longer define herself the way people think. She became her authentic self and if she is okay , the focus is not on her. That is a freedom that is unimaginable for some people.

[18:51] – Shelly talks about why some people have beliefs that don’t make sense and gives an example.

The belief of workaholicism and not being good enough.
Your achievements does not make you good enough and no matter how much you achieve, its never enough.
Your beliefs determines your reality, your emotions and everything.

[23:50] – Call to action.

Recreate Your Life – Start eliminating a belief that limits you for free.
Lefkoe Institute – Book a free strategy sessions with Shelly.

[26:32] – Thank you to our Sponsors!

HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!
NetSuite: Over 40,000 businesses have future-proofed their business with NetSuite, by Oracle! Download the CFO’s Guide to AI and Machine Learning for FREE at NetSuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!