Ted McGrath helps entrepreneurs master the digital game of business and money. He has a passion for sharing, speaking, and performing.

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Guest Resources

Ted McGrath Show – Subscribe to Ted’s YouTube channel.

Ted McGrath Website – The Community of Mavericks who have the message, the marketing and millions to make their dreams come true.

3 Value Bombs

1) The No.1 key in speaking and communicating is storytelling.

2) Stage is defined as the one to many model because you can close 5, 10 , 50 or 100 people at once with it.

3) The key to the close is many calls to actions and making different variations on those call to actions.

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Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Mastering the Digital Game of Business and Money

[1:12] – Ted shares something that he believes about becoming successful that most people disagree with.

The no. 1 thing to become successful is to actually realize that you don’t know it all. It is easy to be a know best but in today’s world, technology are changing so fast and it is important to be able to change super quickly with things and with the attitude that says “I don’t really know let me figure it out.”

[1:53] – Ted talks about the power of Storytelling.

One of his passion is to speak on stage and tell his life story. He decided to turn his life story it into a one man stage play with about 12-15 different characters on the stage.
The whole idea was he loved to tell a story that was super raw, super vulnerable and super honest. He felt that is a 65 minute stage play, he can give to the people all the ups and the downs and in the end he will send them with a message of his life story. The show is called “Good Enough to Live Your Dreams”.

[3:34] – Ted talks to us about Speaking…both online and on stages.

The No.1 key in speaking and communicating is storytelling. Part of speaking online or in person is to get your content across. One of the ways to do it is through a story.
He started to speak professionally when he was 22 years old in the life insurance business. He had the opportunity to speak in a seminar but he forgot his lines. It was the worst talk that he did and didn’t want to get back in the stage again. After 2 weeks, he gave a talk in another seminar and he practiced and did drills to regain his confidence.
You can bring lesson to life by talking about the tough moments because that relates more to people than successes. Storytelling brings the content to life.

[8:29] – A timeout to thank our sponsor.

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[11:17] – Ted talks about how to monetize an online business.

Stage is defined as the one to many model because you can close 5, 10 , 50 or 100 people at once with it.
The stage where he grew up is a seminar room of a 3-4 day event. He grew up getting booked in other stages and closing in a 90 minute presentations.
When the internet became popular, he did 60 minute presentation webinars, livestream, booked in podcast, YouTube shows and close people to take the next action.
When you are doing presentations, make it structured. Lead with a headline that makes sense of what you want to talk about and also about a problem that somebody is facing. A stage is communicating to many people at once.
If you tried and failed, the reality is you didn’t have one stage to focus on first and you didn’t have one presentation and one offer to connect your client.

[13:53] – Ted elaborates on creating a presentation.

If you are creating a presentation, your headline should hit the problem real quick and get in the solution and then get into the content.
Inside those 3 things, you can drip little success stories of people who have done it that are relatable. All of that will set you up to make an offer but the whole presentation is really the close especially when you are doing a 60-90 minute presentation.
If you don’t do the right set up when you make the offer you are going to bomb. But if you do it right you will get 40-50% of the room.
The key to the close is many calls to actions and making different variations on those call to actions.

[18:44] – Ted gives his key take away.

The value bomb in closing is that you have to make multiple calls to action to get the highest closing percentage possible. One call to action is not enough.
If you are in a seminar room the value bomb is you can keep going until you see that you can move the whole room.
If it is online, the value bomb is simple, tell them to go and click the link and sign up. Have a strong base that handles the objectives within the storytelling. Another direct last chance call to action will get the majority of the room to move.

[19:58] – Call to action.

Ted McGrath Show – Subscribe to Ted’s YouTube channel.
Ted McGrath Website – The Community of Mavericks who have the message, the marketing and millions to make their dreams come true.

[21:55] – Thank you to our Sponsor!

DeleteMe: Take control of your data and keep your private life private by signing up for DeleteMe. Get 20% off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout!

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