Tom Wise is a 30-year veteran of Live TV shopping. He is a TV Host-Director of On-Air Talent, vendor at QVC USA/Germany and HSN, and he teaches how to make money in your sleep.

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3 Value Bombs

1) TV Shopping became an industry in the ’80s. It is about a 9-Billion dollar business in the US.

2) Start by having a product that works.

3) It is always a good idea to get out of your comfort zone. Look for products that may not be in the HSN world yet.

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Traffic Secrets Podcast: The strategies to attract your dream customers when you’re just starting out are exactly the same as when you own a multi-million dollar business. And these strategies are waiting for you on a new podcast mini- series: Traffic Secrets. TrafficSecretsPodcast.com

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Inside Live TV Shopping – A Secret Source of Piles of Cash with Tom Wise

[1:13] – Tom shares something interesting about himself that most people do not know.

• He worked for Kevin Harrington of Shark Tank as vice president for production for infomercials.

[2:25] – What exactly is TV Shopping, and why TV Shopping?

• TV Shopping became an industry in the ’80s. It is about a 9-Billion dollar business in the US.
•  With TV Shopping, you can make money while someone else is doing all the work.

[3:42] – How do you find a product that sells on TV?

• For TV Shopping, you can find a product that sells on TV by solving a problem or identifying a need for an individual.

• • You can come up with new products.
  • You can bring back hot products from the past, re-brand it, trademark it, or improve it.

[10:32] – How does Amazon come into play?

• If you have a product that is successful on Amazon, Tom suggests you approach HSN or QVC.
• You can sell thousands of your products in minutes.

[11:52] – A timeout to thank our sponsors, ZipRecruiter and Traffic Secrets Podcast!

[13:47] – How much time does it take, and who can help navigate the Live TV Shopping world?

• Start by having a product that works.
• Contact and get help from a representative.

• • The representative can bring in the product for you.
  • The representative can do the samples for you.
  • You can have the local talent do the presentation for you.

[16:24] – What is the biggest mistake you have seen people make and how can we avoid it?

• Tom shares his experience with Kerry  Kart – it is a 4-in-1 utility cart
• His biggest mistake was he placed a 15 thousand-piece order and ended up having production problems. He was able to overcome it, but it took about 18 months to fix everything.
• For starters, do not take big orders while you are still building your foundation. Make the first impression – do it right.

[20:39] – Should you patent or trademark?

• It depends on the product.
• You can have products that you cannot patent, but you can trademark so that nobody can use the name of your product.
• You can patent a product if you make some improvements to it, or if you come up with a new product you can patent it to slow down those who want to copy your product.

[22:50] –  Tom’s parting piece of guidance.

• It is always a good idea to get out of your comfort zone. Look for products that may not be in the HSN world yet.
• Tom’s Email – Connect with Tom directly!
• Kerry Kart – Use FIRE as your coupon code and get $50 off on your Kerry Kart purchase!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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