From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
Jason Gracia is the founder and CEO of Swyft Sites, the all-in-one, done-for-you platform for coaching websites that convert.
Swyft Sites – All-in-One, Done-for-You Coaching Websites.
Site Ground – Powerful hosting platform recommended by WordPress.org and trusted by the owners of over 2,800,000 domains.
3 Value Bombs
1) Do not look at your website as a pretty brochure online that will impress your neighbors and friends. What you actually want is a high-converting machine.
2) Up to 70% of clients sign on for 6 months to a year after first touch. The bucket of people who do not book on the first visit, that’s where you’re going to get most of your income. Follow up is key.
3) When you’re building a website, you’ve got to separate yourself. You can’t put your entire life story into the webpage because people will not read it. It’s like the curse of knowledge. Once we know so much, it’s hard to remember what it’s like to not know.
HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: 7 Deadly Sins of Coaching Websites with Jason Gracia
[0:55] – Jason shares something that he believes about becoming successful that most people disagree with.
- Most people aren’t good enough. We focus so much on how to build brand, how to get traffic, how to close sales, scale, build membership sites, and no one talks about being good at what you do…
[2:58] – Choosing the wrong domain name.
- Where people go wrong is with keeping it clever. A word means something to the clients, but we can’t control what it means to other people.
- We have to be careful when we use descriptive names, or cute clever names that mean something to us, but could actually turn people away and close doors without you knowing it.
[7:11] – Jason talks about having the wrong email address.
- We want domain email addresses because of professionalism.
- Secondly, when you’re online and need to sign up for services that you need to run your business, oftentimes, they will not allow a free email address for registration.
- When you have a domain email address, you can prove that you own it, and that it’s legitimate.
[10:31] – How to choose the right website hosting platform
- Your domain is your street address, and your hosting is your rent or mortgage.
- Jason recommends Site Ground if you want a strong host that has the services and deliverability that you need.
[15:01] – A timeout to thank our sponsor!
- HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!
[15:29] – Jason talks about words, fonts, colors, and images.
- When you’re building a website, you’ve got to separate yourself. You can’t put your entire life story into the webpage because people will not read it. It’s like the curse of knowledge. Once we know so much, it’s hard to remember what it’s like to not know
- Less is more. The key to a high converting website that does the things we want it to do is simplicity.
- Be consistent with two fonts, or even just one. Bold for headlines, unbold for body copy. Pick 2-3 colors and stick with it and stay consistent.
- 78% of words are ignored on an average coaching website.
- Make sure to get professional stock images.
[20:12] – Jason talks about integrating a calendar on your website for ease of use
- People are so busy, they need everything automated. Get a calendar integrated into your website.
- Don’t send people to a standalone calendar. Integrate and embed it directly on your website.
[24:10] – Using email capture.
- Up to 70% of clients sign on 6 months to a year after first touch. The bucket of people who do not book on the first visit, that’s where you’re going to get most of your income. Follow up is key.
- A website needs to be built to do two things in the coaching space. Book calls and build your email list so that you can book calls down the road.
[27:47] – Failure to use follow ups.
- A lot of people get the email but do nothing with it.
- Early on in the relationship, that’s when the engagement, attention, and interest is at its highest.
- Getting the email is fantastic, but using it is the key. Send great content and make great offers.
[30:43] – Jason’s key takeaway and call to action for Fire Nation.
- Do not look at your website as a pretty brochure online that will impress your neighbors and friends. What you actually want is a high-converting machine.
- Swyft Sites – All-in-One, Done-for-You Coaching Websites.
[33:17] – Thank you to our Sponsor!
- HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!
Boom. Shake the room, Fire Nation, JLD here and welcome to Entrepreneurs on Fire, brought to you by the HubSpot Podcast Network with great shows like Duct Tape Marketing. Today we're pulling a timeless EOFire episode from the archives, so the giveaway may not be active, and we'll be breaking down the 7 Deadly Sins of Coaching Websites. To drop these value bombs. I have brought Jason Gracia into EOFire Studios. Jason is the founder and CEO of Swyft Sites, the all-in-one done for you platform for coaching websites that convert. And today Fire Nation, we're gonna be talking about what you actually want. It's a high-converting machine. We'll talk about how to separate yourself and to avoid the curse of knowledge and so much more.
And a big thank you for sponsoring today's episode to Jason and our sponsors. Outbound Squad, hosted by Jason Bay is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Tune in for convos with leading sales experts and top performing reps to help you land more meetings with your ideal clients. One of my faves, The Monthly app with Jason Ethan, where they share hacks, tips and tricks. Listen to Outbound Squad, wherever you get your podcasts. Jason, say What's up to Fire Nation And share something interesting about yourself that most people don't know.
1 (1m 18s):
Hey, what's up Fire Nation, Jason here? And something most people don't know would probably be that I was the lead guitarist in a punk band in college, I think with my image online now, I don't think most people would,
0 (1m 32s):
Would, what was the name? What was the name of that
1 (1m 34s):
Band? Okay, so the name of the band was D S B. We made that up because the drummer's mom worked at a bank, Denmark State Bank. Oh. And they had a ton of shirts and hats that said dsv. So we thought we're just gonna call ourselves dsv Free
0 (1m 52s):
1 (1m 53s):
Big. Yep, exactly. So we handed out hats. They didn't know it was from a bank of course in Wisconsin. That's
0 (1m 58s):
Spectacular. I love it. That's what you call making Things happen, Fire Nation bootstrapping when you need to bootstrap to get that runway extended and to get that tipping point. Of course. Now, as I mentioned in the intro, we're talking about the seven secrets to coaching websites that actually convert. And let's just jump right in, Jason, by breaking down to Fire Nation how important a website actually is to either a coach, a consultant, or a service pro provider.
1 (2m 27s):
Yeah, and you got it. Like not just coaches, anyone who needs clients, A lot of people think of a website as a brochure, but actually it is the single greatest asset you have because you have an automated sales force who has the right image and the right pitch to every single person. I ran a company once with a brick and mortar with employees and to get them to say anything at all that I wanted to was, was hard enough. But to get everyone to say the exact same thing, the right way to every person to give them the experience of a lifetime, lifetime, that's impossible. But with a website, because you can craft that message over time, you can have that perfect automated Salesforce that greets every person the right way.
1 (3m 9s):
And it's your your PR firm. It's customer service and support. It's, it's a client generating machine when you have it set up the right way. So for me, the website is the foundation of any service provider because it's a place, it's a hub where you can send everyone and have that machine run like clockwork.
0 (3m 28s):
Now, little spoiler alert, Fire Nation, we're gonna go through seven secrets that Jason has crafted for us today. And secret number one that he's gonna be revealing is what it actually takes to make a website look professional. So share that secret with us, Jason.
1 (3m 48s):
So I've got four things, four musts, and number one is images. So especially for service providers, because in a lot of cases you are the product or service you're selling yourself. And so as much as I try to save clients money in places where I can, when it comes to images, you really need to invest in professional headshots. It makes such a huge difference when people land on a site because we judge quality of what we see with how good you are, low quality images, we assume low quality service. We make that judgment within seconds. So I always tell clients that's one area you really should invest.
1 (4m 28s):
High quality headshots. Now if you can't afford a photographer, you can get stock images. There's still a lot of great places, pixels.com, unsplash.com for your free images. But then you can also get paid stock images and you can still create that premium professional image. But I really do like when coaches or consultants use their face just to connect with that person. The next is colors. So a lot of people we work with, they pick colors they love and as many as they they want on a website. You gotta think of the person who's coming to that site. So you need to know just a little bit about color theory Green.
1 (5m 9s):
We're going with natural in Nature Blue, we're going with relationships and friendship. That's why Facebook, LinkedIn, Twitter are blue. There's reasons behind those color choices. And stick to three, one primary, two accent and then stay consistent throughout your website and your marketing collateral. That's how you create a brand, that brand image, when people see that you're consistent across your platforms. Same thing with fonts. So that's number three. Pick one header and one body and do do your research online to make sure that these compliment each other. Not all fonts work together well.
1 (5m 49s):
And the simplest tip is if you're not sure what to do with fonts, use the same font. Make your header bold and big and then your body and your call outs a smaller version of that same font. But if you Google online, you can find a ton of great font combinations, but you just don't want to dive in with the fonts that you love. Right now, what's hot online is that script font for a lot of websites. But that can be difficult to read, especially on mobile. So that's what you gotta think about is it's the experience of the person coming to that website. So not just personal preference, but something that's gonna help you convert. And then the last low calorie layouts.
1 (6m 30s):
And what I mean by that is we need white space, we need to breathe. People don't read websites anymore. They scroll and they scan. And so we have to take that into account when we're laying out our pages. So I wanna see a lot of white space when you do write words, I wanna see bullet points and call outs one to two sentence paragraphs. So we have to make sure that the brain is not overloaded because then it becomes work. And when someone comes to our website and it's work, they bounce, we wanna keep them there with low calorie layouts. So professional headshots, a consistent color scheme with a primary, and then two accent colors, consistent font pair, and then give our brains a break.
1 (7m 11s):
Low calorie layouts.
0 (7m 13s):
So Fire Nation, usually it's my job to kind of go back over and sum up all the great points that Jason made during that last segment. But he just did that at the end cuz he's a true pro. So let's just move on brother, cuz you got some more great secrets for us. And one of my favorite topics in the world is conversion. Cuz you can do everything right, Fire Nation. And if you don't get conversion correct, you're never ever gonna have a successful product or service or fill in the blank. So Jason, when it comes to conversion, what is the most important piece to get right?
1 (7m 45s):
Could not agree more. There are countless gorgeous websites out there that don't make a penny. And so conversion is all that matters. And this my friend comes from you. Inch wide, mile deep. Yes, that is, that's everything. And so I've run a lot of businesses. Before I built coaching websites, I started just building websites and business was fine. But then when I really dove in and I listened to you, I just, I'm not gonna try and figure this out on my own. He's gotta figure it out. And I did it. I dove in and I went an inch wide coaches only, but a mile deep. So I understood everything about what they needed.
1 (8m 25s):
And that transformed my business overnight because when you target like that, everything changes, your marketing changes, your messaging changes, your brand changes, and it all becomes easier. The changes, everything becomes easier because you're on the stage and you're not screaming to a thousand people at once. You're screaming to that one guy in the front row with the red hat and the yellow shoes and they're gonna listen. So when it comes to conversion, the most important part is what I call a differentiating value proposition. So value proposition is I help X do X, so that X, we create coaching websites specifically and exclusively for coaches to help them get clients.
1 (9m 12s):
And what that does is eliminates alternatives. And especially for coaches and consultants, the ocean is so, so saturated. Coaching is on the rise. 2 billion industry in rising, which means there's a lot of coaches entering the market. So you need to differentiate and how you do that, like JLD, Tommy, target market three times, which was painful, but it works because the deeper you go, the less alternatives there are. When I was a designer, I was compared to every other designer, but once I narrowed down to exclusively coaches, they all disappeared.
1 (9m 52s):
And what was left was just a handful of people who did what I did. So I eliminated alternatives to me. And because of that, my business grew on its own natively just because of that choice I made in the beginning of my business. So for coaches, you can't go general, you can't be a life coach because you are competing against 10,000 other life coaches. You need to dive deep and talk to one person that you know you can help.
0 (10m 19s):
Well first off Jason, thank you for listening. But even more importantly, thank you for executing and implementing some of the things that we're sharing on Entrepreneurs on Fire. Cuz that's what's all about Fire Nation is you consuming this content, but then using it and implementing it and executing upon it in your day-to-day life, just like Jason listened, consumed, executed. And I love that phrase, I help X do X to get to x. I mean if you just think about that process Fire Nation, it eliminates those alternatives that overwhelm people. That's the biggest reason why people start off on fire and then they get overwhelmed because they just bite off way more than they can chew.
0 (10m 59s):
Go niche within a niche, within a niche until it flipping hurts,
1 (11m 5s):
It hurt. But you were right. My business transformed because of that one decision.
0 (11m 9s):
So good secret number three, let's break into it because most coaches and consultants get this wrong about their website. What is it
1 (11m 19s):
They think that clients are visiting? They think that if a hundred people come, 99 will be interested in signing up for their coaching or their consulting services. As you and I know it's the reverse, it is the reverse. And up to 95% of the people who visit are not ready. And I even I, I lower that when I'm talking to coaches because it's so hard for them to believe be because they're sold, they're sold on that myth that you'll put up a website, you know, you build it and they will come and that's just not how it works. So the biggest mistake they make is that they think all these clients are coming when really it's cold traffic or warm traffic, but not the hot people who are ready.
1 (12m 3s):
That's a sliver five to, usually it's one to 3%. So you have to have a way to follow up with these people. So if a hundred people come to your website and all you have is hire me, 99 will leave and you'll never see them again. But in that group that's leaving, there are clients, they're just not ready yet, they don't see the value yet, they're not far enough, far enough along in the sales cycle. So you're seeing tens of thousands of dollars leave because you don't have a way to capture them. And the best way is a great lead generator. So that is what I, we help people create a lead generator for cold traffic.
1 (12m 43s):
So for the people who are just getting into the idea of getting help, they may not know they have the problem. They may not know you have a solution, but they're just starting that journey. We capture them with a lead generator. So I'll give away a checklist, a cheat sheet, a guide, that way you can capture their contact information and then build that relationship over time until they are ready. So I know for me, in all of my businesses, 95% of that income came on the follow up. But the only way I could follow up was by having a lead generator. And not just that but an auto-responder. So once you capture that information, I tell all my coaches, we need to set up a series of emails that welcomes them to our world and introduces our offers to them over time.
1 (13m 30s):
So lead generator to capture that contact information and then an auto-responder to build that relationship until they are ready to sign
0 (13m 39s):
Fire Nation. We've had over 6,000 people join Podcasters Paradise over the years, but guess what, by far, the first time that they visited the Paradise Sales page or attended one of my webinars was not when the majority of them bought. They were just coming cuz they're like, oh, I wanna learn more about podcasting. They weren't ready to either launch a podcast or you know, invest significantly in this podcasting journey. But guess what, the emails that I get are, Hey John, like I went to five webinars and then I just joined today. Or John, like, I went through your free podcast course four times and I just joined now today. So the lead generators that I created, you know, the auto-responders, the sequences that I put them into by, you know, having them visit my sites and then converting them into somebody who I can continue to add value to over the days, weeks, months, and in some cases even years, has led to that 6,000 plus number.
0 (14m 35s):
Not the, you know, instant conversions of somebody being like, I wanna, you know, people don't wake up and say, I wanna spend a thousand dollars on a podcasting course. They wake up and they say, huh I, I feel like I might want to start a podcast, but what's the next step? You gotta be that next step Fire Nation and then nurture them along. And we've got some more secrets coming up, specifically secrets number five, six and seven. As soon as we get back Fire Nation from thanking our sponsors. Content is a major driver of trafficking leads in most businesses, but creating great content takes a lot of time and people, that's why AI is making major headlines these days. And HubSpot's AI powered content assistant is coming in hots.
0 (15m 17s):
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0 (15m 59s):
Get early access to HubSpot AI today at hubspot.com/artificial-intelligence. So, Jason, we're back. And this is just something that most coaches and consultants get wrong about Free Sessions. This is what you're gonna talk about in The Secret because listen, it used to be kind of novel for a coach to be like, Hey, I'll do a 50 minute free call with you. That used to be novel, that used to be unique, that used to be different and it was a great strategy for a long time, but now everybody's doing it. So now you need to do something different. You need to do something right during these free sessions and different during these free sessions to make sure that you are actually going to be providing the kind of value that's putting you head and shoulders above the rest.
0 (16m 44s):
So talk about this, Jason.
1 (16m 47s):
This is such a huge topic and and like you said, at first the idea was great, it was like the old days. So I started 20 years ago when when you wanted to email your list, you just loaded them into aol.com and then sent out an email. So back then you could say sign up for my newsletter. And people thought, what is this a newsletter? I can't wait to get this. Just like with free sessions, when first they first came on board, people were, they loved it, I could work with a coach for free. We see these everywhere now and what we see them as is sales calls. So every coach that we see says click here for a free session.
1 (17m 29s):
And they know that person who's clicking, they know they're just gonna be pitched for 60 minutes. So getting on the phone is essential. I don't think a coach or consultant, you can definitely sell from a webpage, but at the price points that most coaches and consultants are at, you need to talk to somebody. And so calls are still the number one conversion mechanism, but to get people on that call, you've gotta totally reframe how you think about these free sessions. So first, don't say free session, don't say discovery call. What I do is I teach my clients we need to craft an experience that you could sell that people would be happy to pay for, but you are covering the cost.
1 (18m 11s):
So there's two things there that I point out for clients. One, we have to create a branded service that you could sell. And two, you're covering the cost. So we wanna get away from undermining ourselves by saying free session, like we're just throwing out our value. So I like my coaches to say they're covering the cost of this. It's usually X amount, but we're gonna cover the cost for you. It just adds a little bit of value to show this isn't just a throwaway call branding it, you gotta give it a name. So we worked with one coach and it was Find your Soulmate now that was their free session. Now if you're someone who's alone and lonely and you see someone saying free session, which you think sales call or find your soulmate Now session where you get to do X, Y, Z, and we list the benefits, it's a no-brainer.
1 (18m 60s):
So if you're gonna offer a call, I want you to brand it and I want you to have benefit bullets, you've gotta sell it, and I actually want you to deliver value. So on our free sessions we teach four steps, the ideal, the real, the blocks, and the bridge. So the ideal first, get clear about what your caller wants, what is their vision? Now yes, this is typical, we always wanna find out where our client is, but there's such value in that because as an expert you can help them clarify their goals and clarity is something people will pay a fortune for and most people never have. So giving them that clarity, that's value.
1 (19m 40s):
And you can mention that in your benefit bullets. The next is the real. Where are they now? Most people, they're ambivalent about it. They know they need to make a change, but they rationalize and they cover it up and they sugarcoat as the coach. By helping them take inventory of where they are now, you can shake them outta that ambivalence, you can motivate them to take action. So there's another piece of value that you can then promote when you're talking about your session and what you do there between the ideal and the real is create a gap, what they want, what they have, and that's where your coaching lives. The only reason coaches and consultants have a job is because of that gap.
1 (20m 22s):
So you establish that gap on the call. So you're giving value and you're helping your people, but you're also creating a space for your service. The next part is the blocks. So what's stopping you? Here's what you want, here's what you have now, what's getting in the way? Now as an expert, you usually know the common things that are getting in the way. So what I love my coaches and consultants to do is help them identify those points. They may not know or they may be misinformed, which isn't usually the case. People think this is standing in my way. They have excuses, but as an expert you can say, no, it's actually this. And that is such an eye-opener and such a relief for people when they realize this is actually what's holding me back and I can get past that with their help.
1 (21m 11s):
And that's the bridge. The bridge is how we get from where they are to where they want to be. So that's the kind of recession that we teach. Something that is packed with value, that is named, that has benefits, and that you could salvage, you're covering the cost and then at the end of that call, you naturally go into your service. So that's the big picture, that's what most coaches get wrong about it. They treat it as a throwaway sales call when actually it's the lifeblood of your business. Now the other secret, I see a lot of coaches say, email me or contact me to set up a time. Yeah,
0 (21m 47s):
1 (21m 48s):
0 (21m 49s):
Back and forth, back and forth, back and
1 (21m 50s):
Forth. There's no way, it just doesn't work. There's friction there. And you have to realize, when we look at our websites, we're looking at a work of art, we're looking at our passion and our life. When someone else visits our website, they're looking at one of 30 tabs that they have 10 seconds to invest in. So you can't have any friction. It's gotta be seamless. So that's why you have to have a calendar integrated into your website where people can book right then and there. We usually use acuity, acuity scheduling or Calendly. Those are great, but there are a ton of options out there, free and paid. But that's what I have. My coaches have to have it integrated so there's no friction.
1 (22m 31s):
It needs to be seamless. And then the last mistake, new coaches, I think once coaches are in a little bit, they see this, but a call booked is not the same as someone who shows up That I realize that quickly. So you need to have a follow up sequence. So what we teach is on that thank you page, once someone goes through your calendar and make sure you include an intake form, make sure that they are answering questions so that you can vet them. Because when you have a great free session, you're gonna have a lot of people sign up. Not all are going to be prospects for your coaching. And so you wanna make sure that they have to fill out an application or an intake form so you can vet to make sure you know who you should be spending your time talking to.
1 (23m 17s):
But when they do that, when they book that call, have a thank you page that builds on those benefits and talks about the value of the call and shows testimonials of other people who've had that call, send follow up emails. You can even send follow up materials like prep work, homework guides to get them ready and excited. And then day of, make sure you're emailing them to let them know, today's our call, here's how I want you prepped and prepared, and here's all the great things we're gonna go over. You've gotta gotta do your work after they book to make sure that they show up. And what I really like coaches to do is create a spreadsheet. I want you to track how many calls are booked, how many are showing up, how many are closing, and then tweak.
1 (23m 60s):
Tweak your systems to try and get those percentages up. Now that's a little deeper than most coaches want to go, but that's, it's all the numbers in the end. The game is numbers. And so I want you to treat this like a science. After someone calls up, what are the steps we need to take them through to get them to show up? Just because they don't show up doesn't mean they couldn't be a client. People get busy, things get in the way. So you gotta take those steps because once you get your show up right up, well then your conversion rate will go up
0 (24m 27s):
Too. So now that we know all the right things to do from secret one all the way through secret six, and that was a little two for One Fire Nation, a free session with Secret five, you know, and how you should be refocusing that. And then secret six was the online calendar. Let's talk about getting more people to book calls to show up to enroll in programs, aka a the funnel. Take it away, Jason.
1 (24m 52s):
So of course the funnel is the the hot game out there right now everyone's talking about funnels and it's because they work. You know, Russell Brenson has done an incre like a hundred million company with the power of funnels, but they can also be overwhelming for a lot of coaches and consultants. So what we build and what we teach, I just want you to have a simple funnel that brings them from cold to warm to hot, the cold offer, get your lead generator on that site promoting something that leads directly into the warm offer, which is your free session. And then of course that hot offer is your coaching.
1 (25m 33s):
So I want you to link those together. They have to talk to each other. So what you want on your website is you want people to be able to drop into each of these independently. So you want your lead generator promoted. You want a big bold button in the upper right hand corner to book a call. And you also want a sales letter that talks about your coaching and allows them to apply individual beings that people can drop in wherever they are. But the power comes when you link them together. So when someone opts in for your lead generator, what I want you to do is have them automatically go to the free session landing page. Thank you so much for requesting our guide.
1 (26m 14s):
In the meantime, check out our next offer. I also want you to promote that in the auto email they get first that delivers your lead generator. So I land on your website, I request your giveaway on that email that gives it to me in the ps, mention that next step free session. And then, and this is something I don't see a lot of coaches doing in that lead generator in whatever giveaway that you're going to create, the last page should be a pitch for your free session. A lot of people either don't pitch anything or they pitch their program. A lot of times it's too early. Remember, we're just coming in, we're just opening the door to this idea of getting help.
1 (26m 55s):
Now you could pitch your program and test your number, see if it works, but I think if you pitch your call, that's the perfect next step. So by doing that, you're sending them to the landing page as a thank you page for the free session. You're mentioning it in the email that they get and you're mentioning it in the lead generator itself. So three times within three minutes they know what's next. So that's key. You took step one, open the door to step two, connect those pieces, and then keep following up with those emails to get people to book a call. And then when they do, when they get on that call, you go through your value and then you pitch your product. So that is how those three pieces can fit together to create a very simple but very effective funnel step by step by step.
0 (27m 39s):
Jason, let's bring this home. Give us the biggest takeaway that you want Fire Nation to make sure we really get from all that we talked about today. Then share with us what you have going on over at Savvy Hippo and how Fire Nation could get involved.
1 (27m 55s):
The biggest idea is that I don't want you to look at your website as a brochure, it's a machine. And that's the key for me. When I first started again way too long ago when my hair wasn't all salt and pepper, I didn't see it that way. I thought my website was just a fun place for me to mess around and tell people a little bit about what I did. It's only when I realized, no, no, no, this, this is a machine I can push go and things will happen while I sleep. I know that's overused, but it's true. I was in Mexico just a few years ago, my wife is a a travel agent, and so she gets these free trips to resorts all over the world.
1 (28m 41s):
Poor me. So, I had to go along, and someone promoted my free session. So, I didn't, of course didn't call it free session, but they promoted it for me. I just sent one email that says, this sounds great. And then I went to the beach, I woke up the next day with 40 sessions booked to talk to me. And that's the power of a website. It can do what it would usually take 10 to a hundred people to do. And it doesn't automatically, and it doesn't for pennies compared to what you used to pay. I mean, if you wanted to run a business in the old days, you're talking 10 to hundreds of thousands of dollars. Technology today can do that for $5 a month.
1 (29m 22s):
Now we're so used to that that it doesn't mean anything anymore. But to me it does because websites are everything and I understand that power. And by not overlooking it, you can take advantage of it if you overlook it and you think, ah, everyone's got a website, whatever you're gonna miss out on on a new business and a new life. Because if you do it right, that business can be transformed by the right website. So, I want you to look at your website as a machine when you set it up, right? It can change everything. And so that's what we do at Savvy Hippo. We build everything that we just talked about exclusively for coaches and consultants.
1 (30m 2s):
So, we set up every page that you need as a coach, 14 pages that you need to make it all run. We created a lead generator for you. We set up your calendar, we set up that, and we teach you that free session. We help you through that whole process. We set up your coaching application for payment. It's everything a coach needs all in one place to create a client generating machine. Not a brochure, but a machine that can transform your business and then transform your life. That's what it's done for me, my clients and so many other people out there who realize the power of a coaching website and what I tell them, because we see it everywhere, right? Squarespace, wicks and Weebly, it's as easy as clicking a button.
1 (30m 45s):
As much as I wish that were true, it's simply not true. There's so much that goes into a website that converts that you can't just pick a random theme and push a button. You've gotta know what you're doing. Gotta put the right pieces in place. You have to say the right words and make the right offers. So, what I tell people are interested is that when you want a car, you don't go to YouTube and learn how to build a car, you go to the experts because that's what coaches tell their clients to do. Coaches and consultants say, I'm the expert, hire me for this because I can get you there faster. And in the end, cheaper. Well, we recommend the same thing, whether it's with us or someone else.
1 (31m 25s):
Hire an expert. You do what you do best and then you hire the rest. Because if you're gonna try and build this all by yourself, it's gonna take too long. You're gonna miss out on the clients you could be getting. And in the end, chances are, as much as I think you guys are fantastic, if you don't know what you're doing, usually it's hard to make that website work. So find someone who already figured it out and then you can focus on what you do best, which is getting and coaching your clients.
0 (31m 50s):
So where do we go to find out more about you?
1 (31m 53s):
You could go to savvy hippo.com and you can learn all about what we do. But if you go to savvy hippo.com/fire, you're going to get a guy and I put together, that covers everything that we cover today, but right in front of you, simple format. And it gives you links and resources to help you understand what these steps are and then how to make sure that you're doing them right. And you'll also see a special offer in there just for Fire Nation.
0 (32m 16s):
Love it in Fire Nation, we love you because you are the average of the five people that you spend the most time with. And hello, like you've been hanging out with JG and JLD today. So keep up that heat and if you head over to eofire.com type Jason in the search bar, the show on page will pop up with links to everything that we've been talking about today. But your strong call to action Fire Nation is simply visiting savvyhippo.com/fire get that gift that Jason has put together for you and just see how his process works. And Jason, I wanna say thank you, brother, for sharing your truth, your value, your knowledge with the Fire Nation.
0 (32m 56s):
For that we salute you and we'll catch you on the flip side. Hey, Fire Nation, today's value bomb content was brought to you by Jason. And if you're ready to rock your own podcast Fire Nation, I have a free podcasting course where I will teach you how to create and launch your podcast period and it's free. Visit free podcast course.com and I'll catch you there or I'll catch you on the flip side. Outbound Squad hosted by Jason Bay is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Tune in for convos with leading sales experts and top performing reps to help you land more meetings with your ideal clients. One of my faves, The Monthly app with Jason Ethan, where they share hacks, tips and tricks.
0 (33m 41s):
Listen to Outbound Squad wherever you get your podcasts.
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