Trina is CEO of the Primal Life Organics Paleo Skincare Company, where she has developed over 100 food-based skincare solutions to feed the skin. Her entrepreneurial skills and business-savvy mindset are an inspiration to women everywhere. She is a Paleo skincare expert on biohacking the way you feed your skin. She is a certified registered nurse anesthetist and international best-selling author of Beauty’s Dirty Secret.
3 Key Points:
- Find a void, and turn it into a business opportunity.
- Find your business passion.
- Prioritize and delegate.
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- Beauty’s Dirty Secret, Trina’s best-selling book
- Rocket Fuel, Trina’s book recommendation
- Follow “trinafelber” on Snapchat and at Primal Life Organics on Facebook.
- Primal Life Organics Paleo Skincare, Trina’s company for natural, non-toxic, food-based skincare products
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:06] –Trina is married with three children.
- [01:45] – Trina has two dogs (and an invisible dog fence) :)
- [02:23] – How do you generate revenue in your business? – “My store is all online.”
- 02:29 – She needed to re-launch her company with a platform that was easy to use, and she chose Shopify
- [04:20] – Worst Entrepreneurial Moment: “I stumbled upon being an entrepreneur by mistake.”
- [04:53] – She was working as a nurse when she started her business, and it was a lot more work than she expected.
- [05:37] – Just a couple weeks ago she had to let a staff member go and become her own kitchen manager again.
- [06:20] – She didn’t put people in place soon enough. She was living in the moment and got overwhelmed.
- [07:28] – Three weeks ago, she had no one underneath her. She is learning to delegate and get work done at the same time.
- [08:08] – “I thrive on the creation and vision part.”
- [08:31] – Identify your strengths and find where you can best help your company.
- [09:27] – What do you want to make sure Fire Nation gets from your story? –“I help you look younger, feel better, and live longer with non-toxic skincare made from food.”
- [09:39] – Entrepreneurial AH-HA Moment: “The creation of my company.”
- [10:16] – She miscarried the first time she got pregnant and struggled with why.
- [11:00] – They made changes to be more aware of their environment, and she got pregnant again.
- [11:24] – She saw the ingredients in her lotion, and she saw a problem with chemical ingredients.
- [12:41] – Be open to the opportunities in the voids you find yourself.
- [13:53] – What do you want make sure Fire Nation gets from your story? – “You have every right to know what you’re using on your body or in your body.”
- [15:16] – Toxic chemicals were making her age faster.
- [16:11] –Biggest weakness? – I can’t say no.
- [16:32] – You have to prioritize.
- [17:16] – “When you say yes to something, you’re saying no to everything else.”
- [17:33] –Biggest strength?– I am very inquisitive.
- [18:33] – What has Trina most fired up today? – “Grow. I want to get the message out there.”
- [19:13] – Dirty Mouth Toothpowder and how she stumbled upon it.
- [21:48] – What is the one thing you’re most passionate about in this world?
- [23:40] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “I didn’t know I was an entrepreneur.”
- What’s the best piece of advice you’ve ever received? – “Hire someone better than you to get the job done.”
- What’s a personal habit that you contribute to your success? – “I’m Type A when it comes to health.”
- Share an internet resource, like Evernote, with Fire Nation – Snapchat. It’s really simple, and customers can see you in your real life.
- If you could recommend one book to our listeners, what would it be and why? – Rocket Fuel
- Imagine you woke up tomorrow morning in a brand new world, identical to Earth, but you knew no one. You still have all the experiences and knowledge you currently have – your food and shelter is taken cared of – but all you have is a laptop and $500. What would you do in the next 7 days? – “I would get my next blog up and running.”
- Parting piece of advice and the best way to connect with you – primallifeorganics.com, and Primal Life Organics on Facebook. Skin is the largest organ on your body, so take care of it with natural products.
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