A former journalist for the UK’s leading newspapers, Warren Pole is also an ultra marathon runner. These two worlds collided unexpectedly, leading to him forming a ground-breaking nutrition company, 33Shake, in 2012. Neither he nor his co-founding partners had any prior business experience or qualifications, which turned out to be their biggest asset.

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Resources Mentioned:

Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
Startup School– Warren’s small business resource
Making Money Is Killing Your Business – Warren’s top business book
33Shake

3 Key Points:

Keep going. Even when things seem impossible, just keep shuffling forward.
Don’t be scared to start doing the work you want to do.
Start with the end in mind. You have to know where you’re going before you can get there.

Time Stamped Show Notes:

(click the time stamp to jump directly to that point in the episode.)

[01:21] – Warren ran a 156-mile, 6-day run across the Sahara in 2007, having never run more than 10k in his life
[02:55] – “When I crossed the finish line I realized it wasn’t the finish, it was the start. I felt better than I’d felt in my life.”
[03:43] – The hardest day of that ultra-marathon?
[05:19] – “You keep shuffling, and an hour later you find yourself running again.”
[05:58] – Warren’s company makes money by creating and selling endurance nutrition products directly to customers online
[06:54] – “Without the products being good enough for us to have a ‘word-of-mouth spread’, we don’t have a business.”
[07:31] – “Bradley Wiggins dropped over $1,000 with us, despite being sponsored by somebody else.”
[08:35] – The 33Shake was their first product, with 33 superfood ingredients
[09:21] – Worst Entrepreneurial Moment: Starting to move into the American market – and having to do everything themselves
[12:27] – “Once you’re committed, the only answer is to keep digging.”
[13:00] – “Find a mentor… find someone who’s already chewed the glass and stared into the abyss, someone who can tell you what hurdles you’re going to hit.”
[14:04] – “You do not have to have business qualifications, outside investment, or in-depth knowledge to do the thing you want to do.”
[14:31] – Entrepreneurial AH-HA moment: The process of creating his own sports nutrition products with his partners.
[19:54] – “If there’s something you want to do, go and do it. And don’t let being outside the industry stop you.”
[20:12] – What has Warren most fired up today? “We’re on tour in the US right now.”
[23:08] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “Turns out it was absolutely nothing”
- What’s the best piece of advice you’ve ever received? – “Start with the end in mind”
- What’s a personal habit that contributes to your success? – “No work talk before breakfast is on the table; no work talk after dinner is on the table”
- Share an internet resource, like Evernote, with Fire Nation – Startup School
- If you could recommend one book to our listeners, what would it be and why? – Making Money Is Killing Your Business
[24:46] – Parting piece of guidance? – “Start with the end in mind.”
[24:49] – Connect with Warren at 33Shake

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2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

How Zero Business Experience and No Qualifications Can Be Your Biggest Asset with Warren Pole

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