Willem Sodderland is a serial entrepreneur, marketing innovator and speaker. In 2005, he founded Buzzer, Europe’s first word of mouth marketing platform. Pioneering social marketing, the company has mastered the art of engaging consumers with brands. He recently launched Buzzable, an innovation accelerator that helps products win by making them truly remarkable; or as Willem would say, buzzable.
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Resource Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Success Quote
- ‘Entrepreneur’s fuel is to choose a mission that’s sufficiently epic.’ – Phil Libin click to tweet!
Business Failure
- Willem shares a failure that is so complete, it will shake Fire Nation to the core!
Entrepreneurial AH-HA Moment
- Willem once ran a juice stand, and he thought his biggest challenge was his greatest obstacle: marketing. It ended up being his greatest asset. Listen to the genius tactic he employed that turned his juice bar into a flying success!
Current Business
- Buzzable is all about innovation, and Willem shares why he LOVES that word!
Small Business Resource
- Fiverr: The place for people to share things they’re willing to do for $5.
Best Business Book
- Absolute Value by Itamar Simonson
Interview Links
Sponsors
- LegalZoom wants to help you start your business right. Visit LegalZoom.com, where you’ll find award-winning services developed by some of the best legal minds in the country, and enter FIRE in the referral box at checkout.\
- Citrix GoToMeeting: The powerfully simple way to meet from the convenience of your computer, smartphone or tablet. Share the same screen to collaborate in real time while seeing each other in HD Video. Start your FREE 30 day trial!
Killer Resources!
1) Free Podcast Course: Learn from JLD how to create and launch your podcast!
2) Your Big Idea: Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
3) Funnel On Fire: Learn how to create a funnel that converts!
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