Zander Fryer is a best-selling author, internationally renowned speaker, and host of the Apple Podcasts top podcast – Sh*t You Don’t Learn In College. He’s been featured in TIME, Forbes, Inc., and on the TEDx stage, and his company – High Impact Coaching – serves over 50,000 people in 27 different countries and at more than 700 organizations.
Sh*t You Don’t Learn in College – Check out and pre-order Zander’s book!
3 Value Bombs
1) In learning, you learn the fundamentals first and then you gradually build your way up. But in today’s society, what they do is go straight to imitating someone.
2) Have the tactical skills that allow you to be successful—sales, copyrighting, communication skills, productivity, relationship building.
3) There are so many people who don’t understand how these thoughts and emotions work. They think something’s broken and that there is no way out. Because of that, they resort to the only thing they think can save them.
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The Sh*t You Don’t Learn in College.
[1:17] – Zander shares something that he believes about becoming successful that most people disagree with.
- He considers himself a self-development guy. Every self-development guru tells everybody that they are good enough for everything they want. That’s a lie, because if we’re good enough for the dreams that we want, we would already have them.
[2:44] – From a lost and clueless kid in a 9-5 job, to running a multi 7-figure business in just a couple of years. How did he make that transition?
- He was good at math during High School.
- He worked for Cisco systems for 6 years.
- He had what everybody told him was success, but he didn’t feel successful. He felt lonely, and empty. He was so unfulfilled at work that he couldn’t even focus on his love life.
- A very important part of the process is investing in one’s self by learning.
[7:00] – The story of when the government tried to stop the publishing of Zander’s book.
- We all know that college doesn’t help in getting us where we want to be.
- 61% of college degree earners would like to go back and change their focus, or not go to school at all.
- So many of us are realizing that college is unnecessary.
- Nearly 4 out of 5 people don’t want to be doing what they are doing.
- Make sure you understand how your brain works and who you are as a human.
- Get clarity on what it is you actually want.
- Know how to execute.
- Have the tactical skills that allow you to be successful—sales, copyrighting, communication skills, productivity, relationship building.
- He received a 12-page rejection letter from the US Patent and Trade Office saying, “This is lewd and offensive to the idea of higher education.”
- He ended up winning a 2-year legal battle with US P.T.O. and got a ruling from the Supreme Court granting his trademark.
[15:36] – Where did the education system come from?
- It’s important to know where our education system came from. It has 3 important pillars:
- Grammar – the ability to learn on your own.
- Logic – the ability to reason on your own.
- Rhetoric – the ability to critically question and redeliver what you have absorbed.
- In learning, you learn the fundamentals first and then you gradually build your way up. But in today’s society, what they do is go straight imitating someone.
[19:52] – What are 2 of the 4 steps that anyone can use to build a life with more money, meaning and freedom?
- The first is the foundation of how your brain operates – how your emotions operate.
- Get clarity. When you’re 17 you have no idea what you want and what will make you feel successful. Clarity happens when you have a life-changing moment.
[24:42] – Zander talks about his life-changing moment.
- He thinks of his buddy AJ who served in the US Marines and died of PTSD. Zander wonders, what if AJ had been taught how his brain and emotions work?
- There are so many people who don’t understand how these thoughts and emotions work. They think something’s broken and there’s no way out. Because of that, they resort to the only thing they think can save them.
- There are some people who don’t know how to express that, which causes them suffer in silence.
[27:32] – The last 2 steps in building a life with more money, meaning and freedom.
- Third is knowing how to execute. There are 11 skillsets that you have to master. Three of those are:
- Decisive, courageous action. Learn how to be decisive more quickly and do the things that scare you.
- Be able to take feedback.
- Be relentlessness in the face of fear, failure, judgment, and criticism.
- There are tactics that you have to master to be successful in life.
- Sh*t You Don’t Learn in College – Check out and pre-order Zander’s book!
Who's ready to rock today, Fire Nation. JLD here and welcome to Entrepreneurs On Fire brought to you by the HubSpot Podcast Network with great shows like the salesmen podcast. Today, we'll be focusing on the stuff you don't learn in college to drop these value bombs. I have brought Zander Fryer and to EOFire studios. Zander is a bestselling author, internationally renowned speaker and host of the iTunes podcast stuff you don't learn in college. He's been featured in time, Forbes, Inc, and TEDx and his company high impact coaching serves over 50,000 people in 27 different countries. And up more than 700 organizations.
And today Fire Nation, we'll talk about the four steps that anyone can use to build a life with more money, meaning and freedom. When we get back from thanking our sponsors, if you're feeling like you wear many hats in your business, then you're not alone. Great news is just works. It makes it easier for you to start, run and grow your business. By relieving you of some of the administrative work you don't love. Find out how just works can help your business by going to just works.com. That's just works.com for more info, interested in B2B sales strategies. The salesman podcast is the world's most downloaded B2B sales podcast, hosts, wheelbarrow, and helps sales professionals learn how to find buyers and win business in a moderate effective and ethical way. I recently tuned into Will's episode on digital body language, how to have better zoom sales meetings.
0 (1m 24s):
And I love how he provides a relatable example. So the strategies are easy to understand, listen to the salesman podcast, wherever you get your podcasts. Zander say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.
1 (1m 41s):
Well, it's up Fire Nation and thanks for having me, man, you know, it's interesting. I'm I'm I consider myself a self-development guy and you know, every self-development guru out there, you know, tells people, they remind everybody, you know, you are good enough for your dreams. You are good enough to have everything you want. And frankly, I think that's both. I think it's a lie. I think none of us are good enough for the dreams that we want, because if we were good enough for the dreams that we want, we would already have all of our dreams. So I think one thing that I believe that's kind of contrary to what a lot of people are taught about success is that frankly, none of us are good enough. And when I say that, I mean that as none of us are good enough yet, right?
1 (2m 22s):
As long as we understand that we're not good enough yet. And that doesn't mean we're not a worthy or not capable of becoming good enough, then we can all focus on the growth, getting better and all the skills necessary and actually accomplishing those through,
0 (2m 36s):
I mean, Fire Nation. There's one thing to do in this world. And that's put in the reps, how the heck are you going to be good at anything when you've never done that thing? There's nothing that you've never done before that you're great at day one, step one, of course, you're going to suck. Of course, you're going to stink. Put in the reps, you'll get a little bit better every single day. Now, Zander, you went from being a lost include plus kid in a very crappy nine to five job to running a multi seven figure business. And just a couple years, how did you make that transition?
1 (3m 14s):
That's a great question. It's interesting. I actually, you know, I, I wouldn't necessarily consider my job crappy by most standards, but it was crappy for me. And let me kind of explain that one. So I, I was a, I was good at math in high school, right? So when you're good at math, when you go to college, people say, be an engineer, right? You're good at math and sciences in the world will always need engineers. So I went to UCLA for engineering. I graduated and then I went on to join the corporate world. Like the majority of, of lost millennials did. And they joined the corporate world. I worked for Cisco systems for six years and I would actually say compared to most of my friends, I had a, I had a pretty damn good life.
1 (3m 55s):
I was, I was very successful in the corporate world. I made over $200,000 a year. I worked with companies like, like Disney, Facebook, Verizon, NBC, you name it. I, I had, you know, those types of clients when I was 26 years old, I had a standing meeting with the Disney CIO, drove a BMW around, you know, flew first class, lived in Venice beach, like all, all that fun stuff. But you know what, everybody, you know, I had what everybody kind of told me was success, but I didn't feel successful. I felt, I felt really empty. I felt lonely. I was very single at the time. And so much of that was because I was so unfulfilled at work.
1 (4m 36s):
I couldn't even focus on, on, you know, my love life really. But, you know, I, I was, I got to the point where at one point I just realized, like I was fed up with doing what I was doing going around the hamster wheel and I quit cold Turkey to, to purser pursue a life as a life coach, you know, super, super cliche story, millennial quits job to start a life coaching business, even though he has no idea what the hell he's doing, but I I'd been a self-development fan for a, you know, a better part of 10 years. I went to air force ROTC in college and, you know, had been studying John Maxwell, Jack Canfield, Tony Robbins for the better part of a decade.
1 (5m 18s):
And I was like, you know what? I can do this. So I quit my job. And the difference between all the other millennials that kind of quit their job to start a life coaching business was I actually had some really important sales skills to actually help me build a business. So I invested a bunch of money into my own personal development mentorship over the next handful of months and ended up building a six-figure life coaching business in about three months and took it to our six figure first six-figure month within about seven months. Now that process was very important to me. You know, very important part of that process was like I mentioned, investing in myself and learning, you know, all that you don't learn in college.
1 (6m 2s):
The premise of my book, you know, all the shit that you don't learn in college. I spent over a $40,000 in the first three months to learn from different mentors, different coaching programs, different gurus. And then, you know, up to this point in this day, I've spent over a half, a million dollars to, to learn even more and continue to learn more. As I continue to grow the business, you know, we're at, you know, somewhere between four and 5 million now, and I have a team of 15, so continuing to grow from there,
0 (6m 28s):
Fire, and this is what you call the Horatio Alger story where it's just like, Hey, I'm in this job. And as Sandra said, it's not crappy. It's crappy for him. Wasn't crappy from, you know, the rest of the world per se or some people. And he was just like, this isn't what I want to do. So let me do what everyone else does. And just pretend that I can be a life coach, even though I haven't even lived life or even really know what life is, but you know, Hey, you've got to start somewhere now. I'm not saying fake it till you make it. I don't believe in that, cause that is inauthentic, but you do have to start somewhere. Now you can be authentic and genuine and transparent when you start somewhere and that's just what Zander did. And then he took one step forward, one step forward.
0 (7m 8s):
And guess what? After a lot of those steps, maybe 10,000 of them, he's out looking at this multi seven figure business. So I did hear rumors that the government actually tried to stop you from publishing your book. She stuff we'll say for the kiddos here, you don't learn in college. Can you tell that story?
1 (7m 30s):
Part of this book coming out is kind of what, what we were just talking about, you know, really the whole premise behind the book is, you know, we all know that college is not helping us get to where we want to get to. I mean, obviously if you're and you and I have had this conversation on my podcast, if you're trying to become a doctor or a lawyer or, or, you know, there's specific things that college is incredibly helpful.
0 (7m 52s):
First off, I would say re check your actual goals because why do you want to become a lawyer or a doctor? Because probably for the wrong reasons, just because your mommy and daddy wants you to become a doctor or a lawyer, terrible reasons. And if any of those people, by the way, Zander actually went and interned as a lawyer or a doctor, they would go running for the Hills sobbing and crying as they should, as I did, by the way, when I finally wasted a bunch of money in law school,
1 (8m 18s):
People should probably
0 (8m 19s):
Listen. I, and I, and I spent money to earn that. You can just get it for free from this podcast, Fire Nation, goodness, save yourself from the misery.
1 (8m 30s):
It's interesting. So there's a study that was done by the federal reserve that found of college degree earners. 61% of college degree earners would like to go back and either change their focus or not go to school at all. That means nearly two thirds of people who got a college degree. And this study was done in 2019, nearly two thirds of people who got a college degree said that they either want to go back and change the degree, or they don't want to get it at all. And the majority of them cited because they want to do something more purposeful and important to them.
0 (8m 60s):
We say, what I would do, this is random you didn't ask for. And neither did you fire a nation. We're going to tell you anyways, I would go back to college because it was the best four years of my life on a fun perspective. I had a blast.
1 (9m 11s):
I wouldn't undo
0 (9m 12s):
It on a social perspective on just an absolute time of my life perspective. And I would literally have a goal of getting a D minus in every single class because I just wouldn't care. Like it would just be like, I just need to do the bare, bare minimum to stay in because at 22 years old, I'm going to get out and I'm going to start cracking my own web on some entrepreneurial venture. Now, of course, that's in hindsight, I'm 41. Now I know what I know at 22, I didn't have a clue at 20 didn't have a clue at 18 and a half.
1 (9m 44s):
Yeah. Think about at 18 years old, when you're asked to decide what your degree,
0 (9m 48s):
I signed my life away to the army. Like, what am I talking about? I don't know anything. So I'm not blaming any 17 or 18 year olds. Like I get it. I'm just hoping that some are listening to us now and being like, man, maybe it's not too late. Maybe I can really just make the most of it without getting tied up in that whole BS that is college and traditional careers. I love that. I love it too. And just obviously stuff that you talk about in your book, so kind of keep telling you about that story, about how the government stopped you from publishing.
1 (10m 17s):
Oh yes. You know, obviously the whole premise of this book is, you know, because so many of us, you know, are starting to realize that that college is, you know, frankly unnecessary. So Forbes did a study a few years ago that found that 87% of all, all nine to five employees are either unhappy, disengaged or depressed in their roles. So that means nearly over four out of five people don't want to be doing what they're doing. Right. And so, you know, obviously the whole idea of shit you don't learn in college is a lot of what you and I are talking about. Like number one, making sure there's three, four major parts to it. Number one, making sure you understand your, who you are as a human, how your brain works.
1 (10m 58s):
Right. I always tell people, you know, your toaster oven was given, you were given a user's manual when you got your toaster oven, but you never got a user manual for your brain, for your emotions, how you actually happen. Number two is getting clarity. So like how to get clarity on what it is you truly actually want. Number three is how to actually execute because we're never taught that in school. And then number four, like the tactical skills that actually allow you to be successful, you know, sales, copywriting, communication, skills, productivity, relationship, building, all of those things. So that was the premise for this book. And when I went to, when I went to get my trademark first, you don't learn in college. I got back a 12 page rejection letter from the us patent and trade office that said, quote, this is lewd and offensive to the idea of higher education.
1 (11m 45s):
So basically this no bureaucracy that I'm trying to point out that has a huge, we have a huge issue with and is causing a lot of problems in today's society. Another bureaucracy basically came in and shot down the whole idea, by the way
0 (11m 59s):
That person who shot it down has $84,000 in college. Dad, they're making $38,000 a year and they're miserable
1 (12m 7s):
In and out on, you know, creative people that are trying to do something different in the world. That's all they got. I couldn't allow that. And I think, you know, one of the things that we always talk about with Fire Nation is the ability to think critically, right? So think differently. Think critically. And for me, it was like, this doesn't make any sense, literally, you know, in the, in the first amendment, it has the freedom of speech. Like how can, how can this be turned down? It's freedom of speech, right? And so I actually hired a lawyer and I ran it by them and they said, yeah, this is actually unconstitutional. And it started a, a two year legal battle that actually ended up in the Supreme court with the Supreme court ruling that the US PTO is a decision to not allow us. The trademark actually was unconstitutional.
1 (12m 49s):
So, so the Supreme court basically said, you're good to go. You have your trademark, you have your book. And here we are actually publishing it now.
0 (12m 56s):
Wow. I mean, Fire Nation. I hope that you believe in something that much, that you would take it all the way to the Supreme court, think about it. There's passion there. And when we get back, we're going to talk a little bit more detail about those four steps that you can use to build a life with more money, meaning and freedom in order to grow your business bigger, faster, and stronger, no matter what challenges come your way, you need a solid team in place to help support you. What else do you need an effective way to unite that team and the flexible and customizable HubSpot CRM platform can help you do just that HubSpot is continuously adapting to the needs of businesses with sales teams like yours, with brand new updates and features.
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0 (14m 16s):
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0 (15m 13s):
That's JustWorks.com. For more info. Zander we're back in, we've gotten teased a little bit, those steps, and I kind of want to dive into them now. So what are these four steps that anyone can use to build a life with more money, meaning and freedom?
1 (15m 29s):
I actually dig into the forest steps. I think it's really important to understand like where our education actually came from our education system that we have today. John, are you familiar with the Trivium? Have you heard anything about that? So the Trivium is essentially the education system of Plato's Republic, ancient Greece, right? So Plato, Socrates, you know, all of those guys, very focused on individuality, creativity, individual contribution to the world. And in Plato's Republic, the Trivium stood for the three most important pillars for the education system. And people would spend decades, literally decades just mastering these three things, right?
1 (16m 11s):
You mentioned repetitions, right? They would spend a decade just focusing on three things and that's it. And the three things were grammar, which is essentially the ability to learn on your own logic, which is essentially the ability to reason on your own and rhetoric, which is the ability to critically question and then redeliver what you have absorbed, right? So grammar, which is the ability to learn logic, which is the ability to reason rhetoric, which is the ability to think so to be an individual contributing member of society in ancient Greece, you had to master those things. Now what happens when you have a Rome come along, imperialistic Rome comes along and it's very expansionist.
1 (16m 54s):
It's very militaristic, right? Well, what makes, what makes terrible soldiers, right, John? You know what makes terrible soldiers, it's people who learn on their own people who reason on their own and people who think on their own,
0 (17m 7s):
They always ask why, why, why,
1 (17m 11s):
Why would you want that as a soldier? It's a, it's a terrible thing, right? So basically as imperialistic, Rome rises up, they do away with the old education system and implement something called objective based learning, which is essentially the, the rote repetition to create a specific outcome that we have today. You're never learning the fundamentals of how to learn on your own, how to reason on your own and how to think on your own instead. So the, the analogy that I always give it's like, it's like learning piano, right? If you want it to learn piano, you would, you know, in the very beginning, you'd learn how to read sheet music. You'd learn your scales. You'd learn all fundamentals first. And then you'd gradually build your way up to being able to play a piece by like Mozart or Bach.
1 (17m 56s):
Right. But in today's society, what we do is we go ask, screw it, screw the fundamentals. We're going to go straight to Bach, right? So they give you a, you know, a video of somebody playing Bach. And so you can watch them playing Bach on slow motion over and over and over again for, you know, let's call it three months and eventually you will actually be able to play a piece by Bach, right. But could you then go read a piece of music by Mozart and play it? No, because you never learned any of the fundamentals. You're a one trick pony. At this point, you are a cog in a wheel. And if you try to pull yourself out of the wheel, you can't do anything else. So that's where our education system essentially came from.
1 (18m 40s):
And if you look at, if you look at the industrial revolution and where we are in today's society, while the industrial revolution isn't necessarily militaristic and expansionist, but you know, capitalism is a form of economic expansionism and don't get me wrong. I love capitalism because it's, you know, allowed so many opportunities. It's allowed technological progression that could have never happened. But essentially what we're seeing now is we're, we're seeing, you know, the, the rise of the corporation, the rise of the, the corporate entity and the individuals themselves are being left by the wayside. That's why, you know, the depression is at an all-time high suicide rates are at an all time high anxiety and stress is at an all time high auto immune disorders, right on all time high.
1 (19m 23s):
And they're not going down, right. Because we're trying to put individuals into cookie cutter boxes. So that's kind of a, an understanding of why the old education system doesn't work. And I think it's really paramount to understanding, you know, the four things that we actually need to be focusing on to actually be successful. So the first one is, is essentially the foundation of how you work as a person, how your brain operates, you know, how your emotions operate. You know, most people don't know this, but 95% of your brain is actually subconscious. So 95% of your brain is your subconscious. And I, you know, I basically tell people that means you're about 5% of a, of a, of a real person. The rest of you is like subconscious programming.
1 (20m 6s):
It's like a super computer. And it's, it's not being programmed to be successful. It's being programmed by society, by media, by your parents growing up, it's being programmed by your school growing up. And none of them are programming you to achieve your goals. Right? So I always tell people, it's like, imagine you had five horses. And those five horses were like, they were, they were like thoroughbreds. And they were just like built. And you want those five horses running towards your goals at full speed, right? But those five horses are chained to 95 donkeys that are trained to go the other direction, or even just sitting there, right? Those five horses are never going to be able to make it towards your goals.
1 (20m 48s):
So really the first, the first step in being successful is just understanding how you work, how your brain operates, how your emotions operate, because, you know, if you're, if you're never taught, if you're never given the user's manual to how to operate your body, your brain, the most powerful tool in the world that you have, how you expect you to be successful. If you know, 95% of your brain is going to be programmed to do that, you don't want it to do right. That kind of takes us to step number two. So step number two is basically getting clarity. So getting clarity, and this is kind of what you and I were talking about earlier, right? So, you know, we make a decision on our degrees on how we want to spend the rest of our life when we're 17 and a half years old.
1 (21m 29s):
Right. So I don't know about you, but you know, when I was 17 and a half years old, I was more focused on like where the next party was. And, you know, if that cute girl from Spanish noticed me, right? Like that, those are the things that I cared about when I was 17 years old, yet I'm being asked to make a decision around, you know, how I'm going to spend a hundred thousand dollars on my degree and then go this direction for the rest of my life. Right. And so, you know, the, the truth is like, we have no idea what the hell we want, and we've no idea what will, what will help us feel successful in the future when we're 17 years old, because we've never really put in the work to actually figure it out. So what I tell people is figuring out clarity is really like a jigsaw puzzle.
1 (22m 12s):
It's, you know, there's a S there's a lot of different exercises and conversations and, and pittable life life-changing moments that you kind of go through that are each one of these is a little jigsaw puzzle piece. And as you get more and more of them, you'll start to get clearer and clearer right now. You don't need, you don't need all of them to have a perfect picture and know which direction you're going, but you start to get 30, 40% of these images. And you'll, you'll get a pretty clear idea. Now, the problem is most people think that these puzzle pieces are, they're going to find them like while they're doing their emails at work, or they're gonna, you know, they're going to find them all taking out the trash, but the reality, that's not how it works. You know, it happens when you have life-changing moments, right?
1 (22m 52s):
So I lost my best friend to suicide from PTSD. And that was a life-changing moment for me. It caused me to ask a lot of questions about what was really important in my life, how I wanted to spend the rest of my time. Right. That was a major reason why, you know, quitting my job and focusing on something, something that really mattered was, was so important to me. I had a lot of exercises that I'd been through specific exercises, and we have about four or five of them in the book that, you know, when we take people through these four or five exercises, you're not going to get a hundred percent clarity, but you'll get 30 or 40% of a clear picture and have a much better idea of where you want to be going, moving forward. And as you move forward, you get a lot more clarity along the way.
1 (23m 32s):
If that makes sense.
0 (23m 34s):
I wanna say that I'm very sorry about your friend and I can definitely resonate because Fire Nation, you actually almost lost me to PTSD. It was actually when I was in college, not college law school, that I was in the throes of PTSD from my 13 month tour of duty in Iraq. And it was dealing with depression. And there was definitely some times when I was considering some things that I prefer not to talk about and consider right now, because it's too, too dark of a place. And that's just a reality of what a lot of people in this world are dealing with, whether they've been to war or they've had some other traumatic experiences, a lot of traumatic experiences in this world, and PTSD is a real thing.
0 (24m 14s):
Depression is a real thing. So my heart definitely goes out to you, Deanna, for that loss. And, you know, I definitely commend you for overcoming that. And I just wanted to kind of interject there and say, I definitely resonate with you.
1 (24m 26s):
It's super interesting for me, because I think of, you know, I think of my buddy AIG and he served in the Marines and, you know, for him, I always, I always wonder, you know, what if he had been taught, what if he had been taught how his brain and how his emotions really worked, right. Would he have ended up down the path that, that he had ended up down and, you know, he's, he's, you know, one of the major reasons and driving forces behind this book is because, you know, I realized there are so many people that just don't understand how to handle these thoughts, these emotions, they think something's wrong with them. They think something's broken. They think there's no way out. And because of that, they resort to the only thing that they can to, to really save them from the situation. And it's heartbreaking because, you know, I look at the, I look back at age and he was by far, he was my first mentor.
1 (25m 10s):
He was the guy that when I was the nerdy high school kid, he took me around and helped me make friends. He introduced me to my first girlfriend. He helped me learn how to be social. Right. He was, he was the guy that everybody loved yet deep down, he was tormented and broken because you know, of so many of these reasons of not being able to understand what was really going on inside him. So, you know, that is, and I, I appreciate that. I'm thank you for, for sharing as well for you, because I think there's so many people that, that it's, it's hard to just be able to express that. And because of that, they suffer in silence and that's really an issue. And why, you know, why so many people actually end up, you know, down that path,
0 (25m 47s):
Do you suffer in silence? And it is like really sad in devastating to think about what would a J have done? Like, what impact would it have had on this world, on people, on things, on situations, on companies, on, you know, fill in the blank. Because again, you know, like if I had chosen that path, which again, I wasn't that far away from, I wasn't like on the brink, but I was dealing with PTSD and depression. Like I was on that path if I had chosen to complete that path. I mean, I think I would have had a handful of friends who would have been like, you know what? That is so sad because John could have made something of himself and they never would have known though.
0 (26m 28s):
They just would have said that. And they would've meant it, but they never would have known. And you know, now, you know, look what I've created and, you know, look what you've created and look what others have created that have just been able to get through those, those dark points. Cause that's what they are. Fire Nation they're points. They're not dark lives because they're just periods that if you read the right books, talk to the right, people, surround yourself with the right content. You will get through this too shall pass. Like that is such a true sentence. This too shall pass. And it works on the, on the high side of things too, because when things are going great, guess what? Enjoy it. Because this too shall pass.
0 (27m 8s):
I mean, it is the truth over and over again. So Zander brother, we've been talking a lot. We still got some things we want to talk about a couple of calls to action for Fire Nation. So take us home with the steps and then get into the book and how Fire Nation can, can get their hands on it.
1 (27m 24s):
Absolutely. So, you know, just to kind of close off the steps, you know, the four major pieces, we've got the foundation how to retrain and reprogram your brain. Number two, you know how to get clarity and what actually success means to you. Number three is how to execute, right? So this is, this is the skill sets that you need to master to actually execute. This is the stuff that's not taught in college, right? We're not, we're not taught how to actually be. Executor's, you know, the three of them, three of the major pieces, you know, we've, we've kind of identified about 11 skill sets that you need to properly execute, learn how to master. Again, you, you, I can tell you all these skills, but mastering them is a different story. But three of them just to give an idea, number one is a decisive, courageous action.
1 (28m 7s):
So being decisive, I, you know, I make hundred thousand dollar decisions in less than 24 hours. You know, learning how to be decisive more quickly and doing the things that scare you so most often, what will bring you the most fulfillment is doing, doing the thing you're scared of, you know, Ryan holiday's book, the obstacle is the way it's also a major stoic principle that Marcus earliest talks about. Number two is being able to take feedback. So, you know, once we take an action looking back and, and kind of recounting how it went to learn from it, ask the critical questions. Why did it go this way? How did this happen? Ray Dalio refers to this as the, the growth loop, right? So the feedback loop, the growth of, to constantly be getting better.
1 (28m 49s):
Number three, you know, relentless relentlessness and resiliency in the face of fear, in the face of failure, in the face of judgment and criticism, you know, so judgment, you know, public shame is actually one of the lowest energetic states that humans have according to Dr. David Hawkins and shame actually is one of the major reasons why so many people commit suicide. So shame is actually a very, very closely compared to death because in, you know, evolutionary man, if you are outcast, if you were publicly shamed and outcast, you would probably be eaten by saber tooth tiger. So we actually fear, shame and judgment and criticism just as much as death.
1 (29m 29s):
So those are three major things that you have to master in terms of execution, you know, decisive action, taking feedback and relentless and resiliency in the face of fear, failure, judgment, and criticism. And then the last really is, you know, this is a lot of the stuff that we're talking here really is the, you know, it's the fundamentals, it's the mindset work, the, the skill set that you need to build. And in the end, there's also going to be tactics that you need to master to be successful in life. You know, I tell people if you want it to be a successful salesperson, right? There's, there's two ways to fail as a successful salesperson, right? You could have the best mindset in the world. You could have great communication skills, be super confident and then have no cell phone, no iPhone.
1 (30m 12s):
So you can't call anyone because you don't have the tools and tactics, right. Or you can have the cell, you can have your iPhone and you could have the scripts and everything, but you have no confidence and you have no, no communication skills. That person will also fail. So you have to have both, right? You have to have the, the tactics, you have to have the tools to be successful along with all the other skills, the clarity and the foundational understanding of yourself. So those are the four major pieces that, that we really cover in the book, you know, for anybody else, that's interested in digging deeper. We actually have it. Pre-launching right now, actually launching the day of this, this coming out. So you can go check it out on Amazon, or you can check it out at sidbook.com, sydlicbook.com.
1 (30m 55s):
Stands for you. Don't learn in college
0 (30m 58s):
Fire Nation. You're the average of the five people you spend the most time with. You've been hanging out with ZF and JLD today. So keep up the heat and head over to EOFire.com type Zander. Z A N D E R in the search bar. The show notes page will pop up with everything we've talked about here today. And one more time, Zander, give us that URL. Spell it out for us. Yeah.
1 (31m 20s):
It's sydlicbook.com. So sydlicbook.com.
0 (31m 29s):
Zander. Thank you for sharing your truth, your knowledge, your value with Fire Nation today, for that we salute you and we'll catch you on the flip side.
1 (31m 36s):
0 (31m 38s):
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0 (32m 21s):
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