When it comes to sharing your message, making an impact, gaining credibility and authority, and growing your reach, there are few platforms more powerful than podcasting.
Podcasting has been around for quite some time, but only recently have people really started paying attention.
According to Edison Research, awareness of the term “podcasting” is at 64% – that’s up from 46% in 2012. And the percent that have listened to a podcast in the last month is at 26% – up from 14% in 2012.
That’s an estimated 73 million Americans that have listened to a podcast in the last month! (2018 study)
As a result of the growing popularity of podcasts, big brands are launching shows by the dozens, like NPR, WNYC… even MSNBC and The New York Times have podcasts!
Podcasting: A unique opportunity
It’s because podcasting gives you, the host, a unique opportunity to create a real connection and relationship with your listeners and grow your reach.
The formula to help you accomplish this with your podcast is pretty simple: share free, valuable, and consistent content that serves your audience.
So what are some of the strategies you can use as a speaker or expert to leverage this powerful medium of podcasting?
1: Repurpose your content
Podcasting allows you to grow your reach worldwide. Smart speakers, mobile devices, car stereos – podcasting is available anywhere, anytime.
Best part is, as a speaker or expert, you already have plenty of content to share with your audience. So why not repurpose that content on a podcast and extend your reach even further?
2: Market your own products and services
Your podcast is your platform, which means you’re in charge!
There are several ways to generate revenue from your podcast, including sponsorships with companies and brands that want to reach your audience.
However, an opportunity not many leverage is using your podcast as your own marketing channel.
If you have an upcoming launch, are publishing a new book, are looking to sell tickets to your next live event – your podcast can be a major marketing channel for you to sell your own products and services to an audience who already knows, likes, and trusts you.
3: Build connections and relationships
As a speaker or expert, you know just as well as I do the value of growing an audience filled with people who know, like, and trust you. That connection is priceless.
But the reach of your podcast doesn’t stop there.
Podcasting is a tool that can help you build powerful relationships with guests and create others opportunities like speaking on stage and partnerships with other experts in your industry or niche.
Use your podcast as a tool to provide value to others by inviting them on as a guest and sharing what they have going on with your audience. They will thank you, and you’ll have a great new relationship you can nurture moving forward.
Sharing your message
As a speaker or expert, you already know the power of sharing your message.
Leveraging the great medium of podcasting to help grow your reach with ensure that your message is heard by more people, creating an even bigger impact.
Leverage these three podcasting strategies and your podcast will be ON FIRE in no time!
Ready to start your own podcast? Join us in our Free Podcast Course for a step-by-step guide of how to create and launch your podcast!