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Dana Malstaff

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    Lose the Guilt and Build Thriving Homes and Businesses with Dana Malstaff

    Dana Malstaff is a mother, author, coach, podcaster, and blind spot reducer. She is the founder of Boss Mom, and author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro. She provides tools and resources that help mom entrepreneurs lose the guilt and build thriving homes and businesses.

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    Resources Mentioned:

    • Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
    • Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
    • Trello – Dana’s recommended resource
    • The Five Love Languages – Dana’s recommended book
    • Boss-Mom.com/fire – Special materials from Dana for EOFire listeners
    • Boss Mom – Dana’s book
    • SelfMasteryJournal.com – Master productivity, discipline and focus in 100 days!

    3 Key Points:

    1. Don’t be afraid to put yourself in a very specific niche.
    2. A successful business starts with forming relationships.
    3. Find your one unique gift and infuse that gift with your passion.

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    Time Stamped Show Notes:

    (click the time stamp to jump directly to that point in the episode.)

    • [01:06] – Dana’s personal life involves “a lot of spit up and late nights.”
    • [01:28] – “Raising babies and raising a business are so similar.”
    • [02:00] – Boss Mom was born last year.
    • [02:16] – “When you’ve got the right plan, it just works.”
    • [02:58] – How do you generate revenue in your business? – A coaching program called the Boss Mom Academy.
      • [03:35] – One-on-one coaching.
      • [03:47] – Several online courses.
      • [04:13]– Affiliates and partnerships.
      • [04:35] – The Boss Mom Academy retreat.
      • [04:55] – She has found a specific niche to “crush and dominate.”
    • [05:55] -Worst Entrepreneurial Moment: A time right after she launched Boss Mom.
      • [06:44] – She was building her business, but she got caught up in marketing and other things that slowed her down.
      • [07:27] – What worked for other people didn’t work for her.
      • [07:49] – Now she has come up with her own structure to build courses.
      • [08:31] – Entrepreneurs can be hard on themselves.
      • [08:50] – You have to hold yourself accountable and create deadlines.
      • [09:34] – Put something out there, and have continuous communication with your clients.
    • [10:08] – What’s one thing that you want people to get from your story? – Take a step back and make sure the method you are using works for you as a person.
      • [11:01] – Hold yourself accountable and “get your butt moving.”
    • [11:30] – Entrepreneurial AH-HA Moment: She realized her gift and her passion were not the same.
      • [11:55] –She went to a conference in Irvine, which taught her she needed to find the thing that was easy for her to do.
      • [12:51] – She realized she loved the art of good communication.
      • [13:08] – She also had a gift to give people strong business strategies.
      • [13:50] – She had to take that gift and infuse it with her passion for communication.
      • [14:38] – Ask other people to tell you what makes you unique and what you bring to the table that others don’t.
    • [15:30] – What’s one thing that you want people to get from your AH-HA moment? – Recognize the things that come easy to you that are hard to everyone else.
    • [15:44] – Biggest weakness? – Wanting to do too many things at once with not enough time or resources.
    • [16:58] – Biggest strength? – Decisiveness
      • [17:18] – She weighs out her options and quickly makes a choice.
    • [17:43] – What has Dana most fired up today? – The Boss Mom retreat
    • [20:53] – The Lightning Round
      • What’s the best piece of advice you’ve ever received? – Business is people. Relationships are all about relating.
      • What’s a personal habit that contributes to your success? – Drawing out processes with boxes and arrows.
      • Share an internet resource, like Evernote, with Fire Nation – Trello
      • If you could recommend one book to our listeners, what would it be and why? – The Five Love Languages
      • Imagine you woke up in a brand new world, and all you have is a laptop and $500. What would you do in the next 7 days? – I would spend time researching the community and the people and start engaging with those people. I would put the money towards creating an enticing brand. I myself would work on the course work and sales page and bring it all together.
      • Parting piece of advice – Leave your Monday’s with space.
    • [25:35] – Boss-Mom.com and the Boss Mom Facebook Group.
    • [25:46] – Boss-Mom.com/fire
    • [26:36] – Dana’s book Boss Mom

    Killer Resources!

    1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

    2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

    3) Podcasters’ Paradise: The #1 podcasting community in the world!

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