From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
After Derek’s dad’s sudden passing, he walked away from a multi-six figure career with the software giant ClickFunnels to take over his family’s 130 year old ranch. That’s where he started the Primal King Podcast, Cross O Meats (a D2C beef company) and now lives on 2700 acres in central Idaho with his wife and 4 kids.
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Guest Resource
Primal King Podcast – Tune in to Derek’s Podcast: Liberation, Lifestyle, Legacy
3 Value Bombs
1) There are more things than just money.
2) Fulfillment is living your life in a way that will inspire other people.
3) Make the hard decisions and be brave through them.
Sponsors
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Netsuite: NetSuite is the number one AI Cloud ERP, trusted by over 43,000 businesses! Get NetSuite’s free business guide, Demystifying AI, at Netsuite.com/fire!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Stop Building Wealth and Start Building a LEGACY with Derek Wilson
[1:26]- Derek shares something he believes about becoming successful that most people disagree with.
- He believes that a lot of people do not want freedom or success. Success is freedom. Most people are trying to make a lot of money, but do not have freedom because they fear getting out of their comfort zone.
[3:25] – Derek talks about walking away from ClickFunnels after his dad died
- In 2016, he was caught up in making hard decisions – to continue having a great life and making money, or stepping in to keep a family legacy alive – and have more freedom.
- He chose the latter
[6:51] – Derek talks about finding fulfillment.
- He grew up disadvantaged, and at the time, success equated to money for him.
- A few years later, he achieved success – but he didn’t feel better.
- He then reconsidered choosing legacy and found fulfillment in that
[9:45] – What brings you the most fulfillment in life right now?
- Being able to live how he wants
- There are more things than just money.
[12:40] – A timeout to thank our sponsors.
- Netsuite: NetSuite is the number one AI Cloud ERP, trusted by over 43,000 businesses! Get NetSuite’s free business guide, Demystifying AI, at Netsuite.com/fire!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
[15:01] – Derek talks about Cross O Meats.
- Derek got the inspiration to launch Cross O Meats from his dad’s experience in the ranching world
- It’s a direct-to-consumer business model.
[19:46] – Derek talks about The Primal King Podcast.
- He started The Primal King Podcast with three pillars:
- Liberation – being able to think differently.
- Lifestyle – what lifestyle you want to achieve.
- Legacy – impacting other people and generations from thinking outside yourself
- His content focuses on providing inspiration and value to others to achieve their goals, live the way they want, and succeed with fulfillment.
[23:51]- What is the most significant difference between “success” and fulfillment?
- More often, success is measured by finances.
- There are numerous types of success. Success is different for everybody.
- Fulfillment is living your life in a way that will inspire other people.
[27:32] – Derek’s parting piece of guidance.
- Make the hard decisions and be brave through them.
- Primal King Podcast – Tune in to Derek’s Podcast: Liberation, Lifestyle, Legacy
[29:48] – Thank you to our Sponsors!
- Netsuite: NetSuite is the number one AI Cloud ERP, trusted by over 43,000 businesses! Get NetSuite’s free business guide, Demystifying AI, at Netsuite.com/fire!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!

