Gene Frederick has led in the real estate sector for more than 40 years. His expertise in sales, leadership and recruiting has inspired agents around the world.

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Guest Resources

Be the Legend – Check out Gene’s book site to get a copy of his book and to connect with him for leadership and recruiting insights.

Listen to the audiobook version on Audible and other platforms.

3 Value Bombs

1. Write down massive goals, track your progress daily, and adjust. Success comes from growth and not just hard work.

2. Recruiting talent is about listening intently, recognizing gifts and following up with both the individual and their partner.

3. Surround yourself with mentors and positive people who push you to take massive action. Obsession with your business creates breakthroughs.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Become a Legend in Your Industry

[2:13] – Gene gives a quick backstory of what inspired his entrepreneurial journey.

Left the corporate world at 29 to pursue real estate.
First year was rough and he nearly quit.
Everything changed when he attended a seminar, wrote down massive goals, tracked them daily, and took consistent action.

[5:09] – Gene talks about the system that turned him into the #1 agent out of 700.

Writing down goals and reviewing them daily was the game-changer.
Sold 56 homes in year two, over 100 homes in year three.
Massive growth came from tracking and adjusting actions and not just “working hard.”

[7:32] – Gene shares how he recruit top talent.

His “Team A” system is making the talents to tell him about their selves.
He listens intently, shuts off his phone, and identifies people’s natural gifts.
Great recruiting comes from caring and listening more than speaking.

[10:20] – Gene talks about the power of FU — following up.

Follow up starts instantly. He texts candidates before they reach their car.
Involves spouses/partners immediately in the process.
A second meeting with the significant other prevents hidden deal-breakers.

[12:55] – A timeout to thank our sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Freedom Circle: A powerful community of entrepreneurs led by JLD! Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.

[14:10] – Gene tells why he is not afraid to ask for help and why mentorship is so important.

Found his lifelong mentor, Mike Brody in his first year.
A mentor believes in you even when you doubt yourself.
Don’t “Google” everything. Go to experts who’ve done it.

[16:30] – Gene talks about the reason he wrote his new book ‘Be the Legend’ and to whom is it for.

His book is for all entrepreneurs. It is written to give back and share to others his gift in sales, recruiting and leadership that made him successful.

Co-authored with Joel Comm, it is designed as a workbook with action steps at the end of each chapter.

[19:40] – Gene talks about his book “Be the Legend”.

It’s a workbook that focuses on recruiting, leadership, and sales.

Shares practical strategies from decades of experience leading offices and building eXp Realty to 90,000+ agents.

[20:38] – Call to action.

Be the Legend – Check out Gene’s book site to get a copy of his book and to connect with him for leadership and recruiting insights.
Listen to the audiobook version on Audible and other platforms.

[23:20] – What’s your final takeaway for Fire Nation?

Surround yourself with positive, action-taking people.
Don’t be afraid to get obsessed with your business. Obsession drives momentum.
Big goals + big strategies + massive action = legendary success.

[25:31] – Thank you to our Sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Freedom Circle: A powerful community of entrepreneurs led by JLD! Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!