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Getting Paid to Think, Not to Do with Brand Strategist Aaron Pierson

September 11, 2017

Aaron Pierson is the Digital Strategy Director & Founder at VitalsAgency. He is also a Best-Selling Author, a HuffPost Contributor, a UX Designer and a Serial Entrepreneur.

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Resources

Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!

Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!

The Futur – Aaron’s small business resource.

Brand Dominance – Aaron’s Top Business Book.

Aaron’s website.

Connect with Aaron on Twitter.

The Freedom Journal – Set & Accomplish your #1 goal in 100 days!

Free Podcast Course – Learn how to create, grow, and monetize YOUR own podcast in 15 days!

3 Value Bombs

1) Your market will decide where you take your business.

2) Be intentional about everything you do and add to your life; especially when it comes to the life you’d like to have as an entrepreneur.

3) Be ready to pivot when you need to.

Sponsors

ZipRecruiter: Find out today why ZipRecruiter has been used by businesses of ALL sizes to find the most qualified job candidates. Post jobs on ZipRecruiter for FREE today by visiting ZipRecruiter.com/fire!

Host Gator:  With Host Gator, having a website is easy AND affordable. Take your website from dream to reality: visit hostgator.com/fire for 60% off today!

Show Notes

(click the time stamp to jump directly to that point in the episode.)

[00:50] – Aaron is a father of two awesome children

[01:21] – He’s now full-time with Vitals Agency

[02:13] – His area of expertise is in solving big problems for small businesses

[04:22] – One BIG and Unique Value Bomb: As a business owner, you’re the judge, but the jury equals your customers. If you’re doing something that does not align you with them, you’re doing it for yourself – which is not sustainable

[05:29] – Worst Entrepreneurial Moment: Aaron was running an agency that he started in college. He didn’t define the lifestyle that he wanted around the business and ended up creating a monster. He was overworked, sometimes doing 90 hours per week. Their overhead was massive and he ended up hating it

[07:48] – JLD recommends reading The E-Myth Revisited

[08:52] – Be intentional about creating your business around your life

[09:39] – “How you spend your days is how you’re spending your life”

[10:16] – Entrepreneurial AH-HA Moment: As a creative person, Aaron knows that his ideas are valuable to somebody. His big ah-ha moment was when he sold a 5-figure strategy engagement session and was literally paid to think and facilitate a meeting

[12:22] – There’s not a lot of people who can help companies find their WHY

[13:10] – Be intentional about something before you do it

[14:15] – Branding is not something a business owner can control

[14:42] – Be agile and pivot when needed

[15:33] – What is the one thing you are most FIRED up about today? “Phase 3 of our agency, which is global expansion”

[17:30] – The Lightning Round

  • What was holding you back from becoming an entrepreneur? – “Initially, it was people”
  • What’s the best piece of advice you’ve ever received? – “Don’t get good at what you don’t want to be doing”
  • What’s a personal habit that contributes to your success? – “Mentorship, and accountability to that mentor”
  • Share an internet resource, like Evernote, with Fire Nation – The Futur
  • If you could recommend one book to our listeners, what would it be and why? – Brand Dominance – “it’s designed for entrepreneurs – how to create a disruptive social brand”

[19:50] – Connect with Aaron on Twitter and Vitals Agency

[20:26] – If you have a small vision of yourself, others won’t be able to see a larger vision of you

[20:50] – Find someone who’s at the level you want to be at

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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