Aaron is the Digital Strategy Director & Founder at VitalsAgency. He is also a Best-Selling Author, a HuffPost Contributor, a UX Designer and a Serial Entrepreneur.

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Resources Mentioned:

• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• The Futur – Aaron’s small business resource
• Brand Dominance – Aaron’s Top Business Book
• Aaron’s website
• Connect with Aaron on Twitter
• The Freedom Journal – Set & Accomplish your #1 goal in 100 days!
• Free Podcast Course – Learn how to create, grow, and monetize YOUR own podcast in 15 days!

3 Key Points:

1. Your market will decide where you take your business.
2. Be intentional about everything you do and add to your life; especially when it comes to the life you’d like to have as an entrepreneur.
3. Be ready to pivot when you need to.

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Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

• [00:50] – Aaron is a father of two awesome children
• [01:21] – He’s now full-time with Vitals Agency
• [02:13] – His area of expertise is in solving big problems for small businesses
• [04:22] – One BIG and Unique Value Bomb: As a business owner, you’re the judge, but the jury equals your customers. If you’re doing something that does not align you with them, you’re doing it for yourself – which is not sustainable
• [05:29] – Worst Entrepreneurial Moment: Aaron was running an agency that he started in college. He didn’t define the lifestyle that he wanted around the business and ended up creating a monster. He was overworked, sometimes doing 90 hours per week. Their overhead was massive and he ended up hating it
• 07:48 – JLD recommends reading The E-Myth Revisited
• [08:52] – Be intentional about creating your business around your life
• [09:39] – “How you spend your days is how you’re spending your life”
• [10:16] – Entrepreneurial AH-HA Moment: As a creative person, Aaron knows that his ideas are valuable to somebody. His big ah-ha moment was when he sold a 5-figure strategy engagement session and was literally paid to think and facilitate a meeting
• [12:22] – There’s not a lot of people who can help companies find their WHY
• [13:10] – Be intentional about something before you do it
• [14:15] – Branding is not something a business owner can control
• [14:42] – Be agile and pivot when needed
• [15:33] – What is the one thing you are most FIRED up about today? “Phase 3 of our agency, which is global expansion”
• [17:30] – The Lightning Round
  • What was holding you back from becoming an entrepreneur? – “Initially, it was people”
  • What’s the best piece of advice you’ve ever received? – “Don’t get good at what you don’t want to be doing”
  • What’s a personal habit that contributes to your success? – “Mentorship, and accountability to that mentor”
  • Share an internet resource, like Evernote, with Fire Nation – The Futur
  • If you could recommend one book to our listeners, what would it be and why? – Brand Dominance – “it’s designed for entrepreneurs – how to create a disruptive social brand”
• 19:50 – Connect with Aaron on Twitter and Vitals Agency
• [20:26] – If you have a small vision of yourself, others won’t be able to see a larger vision of you
• [20:50] – Find someone who’s at the level you want to be at

Killer Resources!

1) The Freedom Journal: Accomplish your #1 goal in 100 days!

2)The Mastery Journal: Master productivity, discipline and focus in 100 days!

3) Free Podcast Course​: Create, Grow and monetize YOUR Podcast!

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