Aaron is the Digital Strategy Director & Founder at VitalsAgency. He is also a Best-Selling Author, a HuffPost Contributor, a UX Designer and a Serial Entrepreneur.

Resources Mentioned:

Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
The Futur – Aaron’s small business resource
Brand Dominance – Aaron’s Top Business Book
Aaron’s website
Connect with Aaron on Twitter
The Freedom Journal – Set & Accomplish your #1 goal in 100 days!
Free Podcast Course – Learn how to create, grow, and monetize YOUR own podcast in 15 days!

3 Key Points:

Your market will decide where you take your business.
Be intentional about everything you do and add to your life; especially when it comes to the life you’d like to have as an entrepreneur.
Be ready to pivot when you need to.

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

[00:50] – Aaron is a father of two awesome children
[01:21] – He’s now full-time with Vitals Agency
[02:13] – His area of expertise is in solving big problems for small businesses
[04:22] – One BIG and Unique Value Bomb: As a business owner, you’re the judge, but the jury equals your customers. If you’re doing something that does not align you with them, you’re doing it for yourself – which is not sustainable
[05:29] – Worst Entrepreneurial Moment: Aaron was running an agency that he started in college. He didn’t define the lifestyle that he wanted around the business and ended up creating a monster. He was overworked, sometimes doing 90 hours per week. Their overhead was massive and he ended up hating it
07:48 – JLD recommends reading The E-Myth Revisited
[08:52] – Be intentional about creating your business around your life
[09:39] – “How you spend your days is how you’re spending your life”
[10:16] – Entrepreneurial AH-HA Moment: As a creative person, Aaron knows that his ideas are valuable to somebody. His big ah-ha moment was when he sold a 5-figure strategy engagement session and was literally paid to think and facilitate a meeting
[12:22] – There’s not a lot of people who can help companies find their WHY
[13:10] – Be intentional about something before you do it
[14:15] – Branding is not something a business owner can control
[14:42] – Be agile and pivot when needed
[15:33] – What is the one thing you are most FIRED up about today? “Phase 3 of our agency, which is global expansion”
[17:30] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “Initially, it was people”
- What’s the best piece of advice you’ve ever received? – “Don’t get good at what you don’t want to be doing”
- What’s a personal habit that contributes to your success? – “Mentorship, and accountability to that mentor”
- Share an internet resource, like Evernote, with Fire Nation – The Futur
- If you could recommend one book to our listeners, what would it be and why? – Brand Dominance – “it’s designed for entrepreneurs – how to create a disruptive social brand”
19:50 – Connect with Aaron on Twitter and Vitals Agency
[20:26] – If you have a small vision of yourself, others won’t be able to see a larger vision of you
[20:50] – Find someone who’s at the level you want to be at