Anna is a sociologist, writer and entrepreneur. She is the founder of Sociology of Style, an image and life coaching company, and a partner in HVCK, a Silicon Valley innovation consultancy. She is a frequent public speaker and media personality and has written for and been featured by Forbes, CNN, The Atlantic, The Economist, and dozens more. Her new book is Startup Your Life: Hustle and Hack Your Way To Happiness.
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- Shyp, Instacart, UberEATS, Hotel Tonight, Bloom That – Anna’s small business resources
- Tribe by Sebastian Junger – Anna’s Top Business Book
- Anna Akbari, Sociology of Style, HVCK – Anna’s websites
- Startup Your Life: Hustle and Hack Your Way To Happiness – Anna’s book
- Gift for Fire Nation! 30% discount on online video courses: StartUpYourLife, SociologyOfStyle, and WinHackAthons
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3 Key Points:
- Invest and work on the company you keep, as they reflect who you are.
- In work and in life, operate from your heart.
- Find a place for altruism and ambition to co-exist — it’s definitely possible.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- 00:15 – Free Podcast Course – A free 15-day course on how to Create, Grow & Monetize YOUR Podcast!
- [00:32] – JLD introduces Anna
- [01:13] – Anna used to focus on being an academic, but is now focusing on being an entrepreneur and writer
- 01:29 – Anna was a guest on Episode 118 of EOFire!
- [02:03] – One BIG and Unique Value Bomb: My general expertise is sociology, but it can be divided into different camps
- [02:47] – Applying the discipline in personal life to self-optimize
- [03:15] – Anna thinks it is important for entrepreneurs to surround themselves with the right people and to invest in relationships
- [03:40] – In a chapter of her book, Anna discusses the importance of creating Life Venture Capitalists (Life VC’s)
- [04:00] – The phenomenon of “ghosting” is when a person just completely disappears
- [04:30] – “Ghosting” is cutting off the opportunity for someone to become a Life VC
- [05:25] – You are only as good as the company you keep and it is important to keep working on the company you choose to keep
- [05:48] – JLD ends with the same quote every episode: he calls on Fire Nation to not “ghost”
- [06:30] – Anna is challenging everyone to have a No Ghosting Policy in business and in life
- [08:05] – Worst Entrepreneurial Moment: The worst was working on a startup for 18 months that did not push through
- [08:34] – I realized that there was another company and it was Sociology of Style
- [09:06] – The second worst moment was after relaunching Sociology of Style and Anna acquired an existing company in Silicon Valley, but the deal halted after 6 weeks
- [10:11] – Anna got to keep her company and they expanded to the digital realm where they were able to scale their services
- [10:44] – Anna got to create another income stream, which was innovation consulting
- [10:57] – JLD says the diversification of income streams is so valuable for entrepreneurs
- [11:50] – Greatest AH-HA Moment: I stopped doing exclusively what seemed most practical, professionally, and started operating from my heart
- [12:36] – Anna imposed a 6-month deadline to shake up her life
- [12:55] – Anna considered working in Afghanistan as a social scientist, but the program closed — it helped Anna change her mindset
- [13:25] – Moving to California helped Anna become the best version of herself and helped her grow her company
- [14:01] – Anna says everyone should have a self-mantra that will help guide you to work for what you’re seeking
- [15:20] – Anna stayed in San Francisco first, and when the business was established, she moved to Los Angeles where she really wanted to be
- [17:03] – What is the one thing you are most FIRED up about today? – Anna’s book launched last month
- [18:06] – Anna is working with current and formerly incarcerated people to help them become entrepreneurs
- [19:05] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “I underestimated how much I never ever wanted to work for someone else again”
- What’s the best piece of advice you’ve ever received? – “Do not let ambition confuse you into thinking you can’t also be kind and to find a place for ambition and altruism to co-exist”
- What’s a personal habit that contributes to your success? – “I make my own breakfast and lunch + my habit of mixing business with pleasure”
- Share an internet resource, like Evernote, with Fire Nation – Shyp, Instacart, UberEATS, Hotel Tonight, Bloom That
- If you could recommend one book to our listeners, what would it be and why? – Sebastian Junger’s Tribe
- [24:40] – Live for the every day – for the small stuff
- 24:58 – Connect with Anna via her website, Sociology of Style, or on HVCK
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