Billy Gene is the world’s smartest digital marketer. He serves as the president of one of the world’s leading digital advertising schools, Billy Gene Is Marketing, Inc. He has taught thousands of entrepreneurs and small business owners how to turn “Clicks Into Customers”. His renowned C.A.M.P. (Customer Acquisition Masters Program) teaches marketers how to use social media to get ROI for local businesses.

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Resources

Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!

Fire Nation, join us for a LIVE WEBINAR on HOW TO CREATE ADS THAT SELL on June 13th [10:00] AM Pacific Time / [1:00] PM Eastern Time. Register at EOFire.com/billy

Billy will teach you how to stop going out of business! With his video on how to use paid advertisements; you’re one solid ad away from having predictable sales. Check it out at WatchBillysVideo.com

3 Value Bombs

1) Use the resources available to your advantage!

2) Start using video as your main form of content.

3) Strike fast when you have the chance — what’s in now might be out later.

Sponsor

Billy Gene is Marketing: My friend Billy Gene has a completely free training that will teach you exactly how to use paid ads to get more customers in any niche. Visit WatchBillysVideo.com to access his free training today!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

[00:05] – Today’s Audio Masterclass: How to use videos on Facebook to achieve virality and credibility with Billy Gene

[00:13] – We’re inviting you, Fire Nation, to join us for a LIVE WEBINAR on HOW TO CREATE ADS THAT SELL on June 13th [10:00] AM Pacific Time / [1:00] PM Eastern Time. Register at EOFire.com/billy

[00:46] – Billy shares an interesting fact about himself.

[02:39] – JLD talks about the switch from daily to Entrepreneurs On Fire’s new format with one sponsor per show.

[06:17] – Social media likes, comments, and shares are ONLY VANITY METRICS if they don’t turn into SALES.

[07:06] – Billy talks about how to let the numbers dictate.

When creating ads or content, use your resources! Use Google Trends, and Youtube Trending to see what people are talking about.
Billy uses The Bachelorette as an example of a creative ad.

[11:05] – Select a theme and energy, then copy genius — tune in to find out exactly what Billy means!

Start with picking a theme and energy.
Fact: You should be using video as your main form of content because the reason people go to social media is to be entertained.

[16:24] – How Billy creates amazing videos with props, music, and his own environment.

#1 Tip: Stop thinking about your limiting beliefs – start using props, music, and your environment in your videos.
Music controls the emotion, and when people get emotional, they buy stuff!
AudioJungle.net and ArtList.io are both platforms Billy goes to for his music. Billy shares his tips and tricks for using these platforms the right way!
Marketing Rule #1 – Be Different!
Amazon, Party City, and Shindigz are great places to purchase props at.

[23:24] – Billy’s question to JLD: Why do 95% of businesses fail in their first 5 years?

JLD’s answer: They don’t keep bringing in revenue / customers.
Too many businesses believe that waiting on referrals is a way to run a stable business, BUT it’s actually the other way around. Advertisements are a MUST.
Billy will teach you how to stop going out of business.
With his video on how to use paid advertisements, you’re one solid ad away from having predictable sales! Check it out at WatchBillysVideo.com

[26:36] – The Hero Story. Tune in as Billy dives deep into what this means and how you can use it in your content.

[30:01] – The meaning behind “Polarize Like Crazy”

People who like you and those who dislike you BOTH help you make money.
One thing to remember: the haters are just as valuable as the lovers!
When someone is hating on you, it’s a reflection of what’s going on in their lives.
JLD shares his story of a hater who sent him a nasty email.

[37:40] – Billy talks about positioning and the fact that everyone wants to be associated with fame.

It’s a challenge to get your content out to people. During the live webinar on Wednesday, June 13th Billy will dive deep into targeting.
Inceptioning the Game: Billy uses The Kardashians as an example.
Join us for a LIVE WEBINAR on HOW TO CREATE ADS THAT SELL on June 13th [10:00] AM Pacific Time / [1:00] PM Eastern Time. Register at EOFire.com/billy
You lose if you don’t strike! The time for Facebook ads is NOW. So start taking action!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

How to Use Videos on Facebook to Achieve Virality and Credibility with Billy Gene

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