Bob Healy is an engineer, businessman, inventor and entrepreneur. He is the founder of GrillBlazer and creator of the GrillGun and Su-VGun, which you can see at GrillBlazer.com, which he funded using Kickstarter and Indiegogo.
Grill Blazer Website – Charcoal grilling in 60 second.
Bob’s Email – Connect with Bob!
3 Value Bombs
1) Whenever you want to make something and turn it into a business, you have to be detailed.
2) Figure out an effective marketing strategy for your project regardless of whether or not you run a successful Kickstarter project.
3) There is nothing more important than having integrity. It is easier to remember the truth than to remember what you made up.
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Today’s Audio MASTERCLASS: How to Raise $405,000 in 4 Months with My Kickstarter Campaign | The Grill Gun Story with Bob Healey.
[1:24] – Bob shares something interesting about himself that most people do not know.
- He sings classical music and he likes to perform.
[2:25] – What is the origin story of GrillGun?
- Bob and his wife like charcoal grilling, and he had been doing it for nearly 2 decades at the time.
- People are accustomed to the usual 30-minute process for the charcoal lighter to burn off, but he does it in 3 minutes.
- He hadn’t seen anyone else do this, so… ah-ha!
- He designed and modeled it and had a working prototype in May 2018.
[5:48] – Where did the idea to run a Kickstart campaign came from?
- Whenever you want to make something and turn it into a business, you have to be detailed.
- Design a prototype; figure out what you are going to do – figure out where to manufacture it and how to campaign for it.
- He got the idea from realizing the financial challenges he would encounter while developing his GrillGun
[9:20] – Where did you go to learn how to run a Kickstarter campaign?
- Bob studied the successful Kickstarter Campaigns that were already out there.
- He put together a story board of what a successful Kickstarter Campaign looked like.
- He learn from the mistakes of others and from their successes and he just did it!
[13:54] – Bob talks about 7 things you must do to launch a successful campaign.
- Study other successful Kickstarter campaigns and model yours after the commonalities you find.
- Figure out an effective marketing strategy for your project
- Know with absolute certainty what it is going to cost to bring your project to life.
- Be an expert on the topic of whatever you’re offering
- Find and do whatever it takes to get your message out.
- Do not hesitate – do it while you have momentum going for you.
- Communicate with your backers regularly, and above all do everything with complete and absolute integrity.
[30:05] – Bob parting piece of guidance
- There is nothing more important than having integrity. It is easier to remember the truth than to remember what you made up.
- Grill Blazer Website – Charcoal grilling in 60 second.
- Bob’s Email – Connect with Bob!
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