Bob Heilig went from doing his first ever video on social media last August (had never made a single dollar online), to building a million dollar online training company in less than a year. He teaches entrepreneurs what it means to build a business around their personal brand, and how to use live streaming video to generate leads and make more sales.
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3 Key Points:
- Live video humanizes you—people build trust in you by seeing both your strengths and your flaws.
- You don’t need to be an expert to teach, you just need to be willing to share the value within you.
- You’re ONE decision away from changing your life.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:08] – Bob’s business is only 1.5 years old
- [01:14] – He primarily makes money online through selling courses and coaching
- [01:24] – He’s newly married and is from Philadelphia
- [01:46] – His area of expertise is in live videos
- [01:56] – His first video was in August 2015 – the same time Periscope was becoming popular
- [02:13] – Bob made a video every day for 6 months and didn’t make a single dollar
- [02:21] – In the course of 11 months, he turned it into a million-dollar online training company
- [02:34] – “If you can build – know, like and trust”
- [02:40] – Live video helps people to know, love, and trust you
- [02:57] – Live video humanizes you
- [03:02] – The only way to make a connection is to show people they can trust you; and trust comes from seeing your flaws
- [03:33] – “The fastest way to massive success is to out-teach the competition”
- [04:51] – One BIG and Unique Value Bomb: Learning out loud – taking the things you’ve learned and teaching it to other people
- [05:24] – Common sense is not always common practice
- [05:56] – You don’t have to be an expert to leverage the power of live video
- [06:17] – Giving value over and over is the easiest way to gain success
- [07:36] – Don’t have that curse of knowledge
- [08:06] – Worst Entrepreneurial Moment: Bob spent 5 years in the network marketing profession, but in a span of 7 months, he had 2 businesses close on him. In August 2015, Bob was 40 years old, newly engaged, and literally had no money coming in. He woke up one day with a letter from his fiancée and for the first time in Bob’s life, he didn’t really know if he believed in himself
- [09:17] – He went live on Periscope and decided he would do that for the next 30 days
- [10:12] – Bob focused on adding value and on teaching for 6 months
- [10:29] – After six months, January 2016, he had a multiple 6-figure month
- [10:58] – JLD believes people can build trust without having any product to sell
- [11:28] – Giving value with no reciprocity needed
- [12:28] – Understand the power of marketing
- [13:02] – Be willing to give without asking in return
- [13:09] – Entrepreneurial AH-HA Moment: After adding value for 6 months, Bob was able to move into his first webinar. It was on a Periscope broadcast where he offered a sales page and a $37 training program on Facebook. 10 minutes later, he had sold his product to 100 people. In 11 days he had 1100 sales.
- [15:06] – Every day, Bob made a mini-training or snippet video of what he had to offer
- [15:33] – “You’re never selling just for selling’s sake”
- [15:39] – Selling is training
- [16:22] – What is the one thing you are most FIRED up about today? “Teaching other entrepreneurs the power of being able to get over that fear and put themselves out there”
- [17:12] – Every one of us has greatness to share
- [18:11] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “The fear of public speaking”
- What’s the best piece of advice you’ve ever received? – “Different is better than better”
- What’s a personal habit that contributes to your success? – “Learning every day”
- Share an internet resource, like Evernote, with Fire Nation – Voxer
- If you could recommend one book to our listeners, what would it be and why? – The War of Art – “the book talks about really what’s necessary to achieve that greatness”
- [21:45] – “You are one decision away from a totally different life”
- [22:12] – Your content is part of your legacy
- [22:41] – Connect with Bob on his website and podcast
- [23:00] – Get a FREE Live Video Checklist from Bob here
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