Brenda is a former 3rd grade teacher, turned successful entrepreneur. She started using the Internet to earn extra income to support her 3 girls, but that soon turned into a thriving Internet marketing and consulting business. She now helps entrepreneurs achieve their next major milestone in their career.

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Resources Mentioned:

Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
Click Funnels – Brenda’s small business resource
The Slight Edge with Jeff Olson – Brenda’s Top Business Book
Results 513 – Brenda’s website
Free Podcast Course – A free 15-day course on how to Create, Grow & Monetize YOUR Podcast!
How to Finally Win – Create your dream life one step at a time!

3 Key Points:

There are people who are just meant to be entrepreneurs—you’ll never know if it’s you unless you try.
It is critical to surround yourself with people who believe in you and support you.
Don’t shortchange yourself—charge that higher price point and give your customers more value.

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

00:15 – Free Podcast Course – A free 15-day course on how to Create, Grow & Monetize YOUR Podcast!
[01:01] – Brenda lives in Florida with her three girls and dogs
[01:40] – Brenda was looking at how to earn extra money and stay home with her girls when she became an entrepreneur
[02:10] – JLD likes Brenda’s analogy of “blooming” as it relates to finding out what being an entrepreneur is all about
[02:45] – One BIG and Unique Value Bomb: Breaking down an abstract and large concept into smaller, specific steps
[03:03] – Brenda used to coach gymnastics and this gave her the skills she needed to break things down
[03:50] – Many people think there is just one magic strategy they are missing
[04:17] – It’s a simple process and you just have to do it
[04:35] – Worst Entrepreneurial Moment: I lost my power and let self-doubt get in the way
[05:37] – The more success I had, the worse my marriage got
[06:15] – Brenda gave up on herself because she was undermined by those close to her
[06:28] – Brenda ended her relationship with her husband
[07:01] – JLD says it is difficult having people in your life that are negative because they can drag you down
[08:47] – Those who support you should be at the forefront and center of your life
[09:15] – Greatest Idea: When I realized that I can sell high tickets
[10:07] – Brenda found she could earn more in a shorter amount of time by giving more value to her customers
[11:27] – When JLD launched The Freedom Journal, he had a hard time pricing the pledge levels, but his “Day with JLD” sold out in a day
[11:51] – Use the high price point because you can use it to anchor everything else
[12:33] – It all comes down to value—believe in yourself and charge more for that
[13:13] – It will also give you the chance to give MORE
[13:31] – Continually ask the question, “What else?”—this can help you respond to your customers better and give them more value
[14:04] – What is the one thing you are most FIRED up about today? – I do not have the next 6 months planned and just following my happiness compass
[14:39] – JLD says sometimes the path of least resistance is the right path
[15:21] – The Lightning Round
What was holding you back from becoming an entrepreneur? – “I had no idea that’s what I was”
What’s the best piece of advice you’ve ever received? – “Perfectionism will slow you down and it does not work that well. People want to see the real you, whether you make a mistake or not”
What’s a personal habit that contributes to your success? – “I started meditating on a daily basis”
Share an internet resource, like Evernote, with Fire Nation – ClickFunnels
If you could recommend one book to our listeners, what would it be and why? – The Slight Edge by Jeff Olson
[16:36] – Brenda’s meditation style is to just let it happen; but it starts with a session of gratitude, clearing her mind, and centering
17:40 – Check out the webinar with Russell Brunson about funnels
[18:34] – Empower yourself and empower others
18:55 – Connect with Brenda at her website
19:46 – How to Finally Win – Create your dream life one step at a time!