Christopher is the co-author of Harper Collins’ “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he’s the co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a “Human Exclamation Point”, The Marketing Journal says he’s one of “The Best Minds in Marketing”, and The Economist calls him “off-putting to some.”
Click to tweet: Fire Nation, Christopher shares his incredible journey on EOFire today!
Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:05] – Christopher was thrown out of school when he was 18 for being stupid. At 21 years old, he learned he was dyslexic and felt he only had two options: work in manual labor or be an entrepreneur. He chose the latter. He is now living in California with his wife and surrounded by his tribe
- [01:58] – One BIG and Unique Value Bomb: Christopher is a category designer
- [03:33] – Entrepreneurs pull two big levers: product/service and company, but the legends pull a third lever where they create a category and position themselves as distinct
- [04:16] – When the three levers are pulled off correctly, it is called “prosecuting the magic triangle”
- [04:57] – Worst Entrepreneurial Moment: Christopher’s podcast is called Legends and Losers because you can’t be a legend without being a loser first. When he was 18, Christopher did not have any options and he was pushed to become an entrepreneur. When he was 21, the company failed and he had a hard time getting a job. He was in debt
- [06:56] – JLD says what contributed to his personal success with Entrepreneurs On Fire is the relationships he has built with his guests on the podcast
- [08:04] – “Position yourself or be positioned”
- [10:16] – Greatest AH-HA Moment: Christopher was working on his second startup in the technology industry. He saw the early days of sales force automation. He felt a new category was being built and wanted to be one of the first people in customer relationship management. He positioned his business as the leader in a new category of technology
- [11:23] – This was Christopher’s first experience in building a new category
- [12:13] – JLD says there are new categories that are waiting to be created, but you have to have patience in finding the right one for you
- [12:58] – Christopher says JLD is an intuitive category designer; these are people who teach the world to look at a product in a new way
- [13:17] – JLD was not only early in podcasting, he also had the magic triangle right
- [14:03] – JLD created a category of podcast he could dominate
- [14:40] – What are you most FIRED up about today? – “I get to have incredible conversations with incredible people”
- [15:03] – Christopher read an article on The Wall Street Journal, The Crisis of American Entrepreneurship
- [15:31] – For Christopher, entrepreneurship was a way OUT, not UP
- [16:02] – Christopher created the podcast because those who read the book wanted to participate in category designs
- [16:12] – Christopher also wanted to make a difference for entrepreneurs and help them succeed
- [17:19] – JLD says building your own swiss army knife of skills will protect you and help you survive
- [17:51] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “Everything in my life – I had no experience, no money, no relationships, no education”
- What’s the best piece of advice you’ve ever received? – “F them” Christopher says entrepreneurs are warriors and the products and services that people love now are there because entrepreneurs and innovators did everything they could to make it thrive
- What’s a personal habit that contributes to your success? – “The more we shut up the more we learn”
- Share an internet resource, like Evernote, with Fire Nation – Zoom
- [21:33] – Eric of Zoom is the classic entrepreneur story of coming to America from China and becoming a founder of a company
- 22:27 – Connect with Christopher on his website, Legends and Losers
- [22:34] – Design your category and then you get to dominate it
3 Key Points:
- Look for your opening, create your OWN category and dominate the space.
- Build relationships with people; your community is your support.
- Prosecute the magic triangle—product/service, company, and category (that makes you distinct).
- Zoom – Christopher’s small business resource
- Legends and Losers – Christopher’s website
- Audible – Get a 30–day free trial of fantastic audiobooks!
- Legends and Losers – Christopher’s podcast
- Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets – Christopher’s book
- The Mastery Journal – Master productivity, discipline and focus in 100 days!
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