David Siteman Garland is the Co-Founder of Nrdly, and Founder of Siteman Garland Consulting. Besides bootstrapping a company that sold over 10 million dollars in online courses (The Rise To The Top) he is known as an expert in new media, online monetization and more.

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Guest Resource

Nrdly – We’ve teamed up with DSG to bring you an incredible offer, Fire Nation! Check out the templates and awesomeness Nrdly has to offer and get 25% off your first payment and a 30-day free trial! (limited time only!)

3 Value Bombs

1) Be great in creating products and in marketing.

2) Focus on one strategy.

3) You can scale your software business by having a niche and being lean, mean, and fast instead of being broad and expensive.

Sponsor

HubSpot: A CRM Platform that gives you exactly what you need to help your teams thrive. Learn more at HubSpot.com!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to bootstrap a software company and take on the giants with David Siteman Garland

[1:33]- David shares something he believes about becoming successful that most people disagree with.

He believes that you have to put on horse blinders and take the noise out of the equation if you want more significant results for your business.

[2:48] – What are your top tips for managing a virtual workforce?

It’s best to have a central hub where everyone can communicate.
Focus on self-starters when selecting team members.
Have a report to gauge weekly and monthly output, and make your expectations known.
Have proper training and trust in your team members.

[5:50] – What is the #1 key to marketing a software company?

Be great in creating products and in marketing.
Focus on one strategy.
- Nrdly focuses on partners.
- For software companies, have affiliates and joint ventures.

[8:20] – Why is software a lucrative business?

You can run a software business very lean.
Be lean, not cheap.
- Software is a high-margin business.
- You can keep expenses relatively low compared to other businesses.

[10:30] – A timeout to thank our sponsor, HubSpot!

[13:10] – Why is niching down with software so important?

Keep in mind that to compete with the big names in the market, you have to get more specific and own a portion of the market.
You can scale your software business by having a niche and being lean, mean, and fast instead of being broad and expensive.

[15:33] – David’s tips when it comes to finding and hiring developers.

Keep in mind that development is an ongoing thing.
The game-changer is the right equity for the developer.

[19:13] – What is Nrdly?

Nrdly allows you to create a website in as simple a way as possible.
Nrdly offers a complimentary concierge service.
The concierge service from Nrdly will set up the basics of your website for you.

[22:33] – David’s call to action.

Nrdly – We’ve teamed up with DSG to bring you an incredible offer, Fire Nation! Check out the templates and awesomeness Nrdly has to offer and get 25% off your first payment and a 30-day free trial! (limited time only!)

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

How to Bootstrap a Software Company and Take on the Giants with David Siteman Garland

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