Dean Graziosi knows how to create success. From extremely humble beginnings he started with a firewood business in high school, to a collision repair shop, and then his first real estate deal before the age of 20. From there he went on to create a multi-million dollar real estate business and became a multiple NY Times best-selling Author.
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1) In every phase of your evolution, check your thoughts.
2) When an idea hits you, just go for it, and it will work its way out in the process.
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[01:30] – It was in 1996, when Dean watched Tony Robbins on TV, bought his course and became infatuated with the infomercial world
- When Dean was 29, he was already making a name in the real estate world
- “I’ve bent through every phase”
- Dean’s first course was for the real estate industry
- Dean did his first infomercial in 1998 and went on air in 1999
- Dean has sold millions of books
- It starts off as information, then knowledge, and after going through trials, it will become wisdom
[03:30] – Dean’s expertise is in identifying the foundations of success
- The habits that make one successful
- Dean spent years obsessing on such tactics
- Dean gets people to engage, take action, and follow through on their desires
[04:46] – Share something we don’t know about your area of expertise that as Entrepreneurs, we probably should: During every phase of evolution, you have to check your thoughts
- Our past has to be our research and development
- Entrepreneurs have to constantly evolve their thinking
[06:17] – Worst Entrepreneurial Moment: Dean’s first infomercial company was Motor Millions
- Dean ran ads for people who wanted to trade or sell their cars
- Dean sold his first infomercial from his house
- Finally, Dean got his infomercial on TV and his company built momentum
- Motor Millions has made millions in revenue
- Dean grew his company to $10M in annual revenue
- Dean eventually sold Motor Millions
- Motor Millions has since changed and Dean receives monthly payments
- Dean then worked on his new education real estate business, funding it from what he was receiving monthly with Motor Millions
- The company who acquired Motor Millions blew it after 5 months and Dean didn’t realize that his name was still attached to that company
- Dean focused on his education real estate business—as it grew, he was able to pay Motor Millions’ debt and shut it down properly
[12:14] – Entrepreneurial AH-HA Moment: In 2007, Dean was watching Larry King interviewing Joel Osteen
- Dean was in the middle of writing a book while watching
- Larry King asked Joel a question, and in that moment Dean wanted to be interviewed by Larry King
- Dean had an interview infomercial for his book launch with the same setup as Larry King’s and it worked well
[14:40] – “Just go for it”
[17:31] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “Beliefs: what we’re all taught”
- What’s the best piece of advice you’ve ever received? – You were given the unique ability to hustle and make money; that is what you’re supposed to be doing… go do what God gave you — your unique ability — and make money. You’re ethically obligated because you have that ability to make an impact at what you do best (from Richard Branson)
[21:38] – “Observe your thoughts, don’t be your thoughts”
[22:01] – Check your thoughts, write them down and make empowering thoughts
[22:24] – Connect with Dean at DeansFreeBook.com
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