After Derek’s dad’s sudden passing, he walked away from a multi-six figure career with the software giant ClickFunnels to take over his family’s 130 year old ranch. That’s where he started the Primal King Podcast, Cross O Meats (a D2C beef company) and now lives on 2700 acres in central Idaho with his wife and 4 kids.
Derek’s Instagram – Follow and connect with Derek on Instagram!
Primal King Podcast – Tune in to Derek’s Podcast: Liberation, Lifestyle, Legacy
3 Value Bombs
1) There are more things than just money.
2) Fulfillment is living your life in a way that will inspire other people.
3) Make the hard decisions and be brave through them.
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Stop Building Wealth and Start Building a LEGACY with Derek Wilson
[1:26]- Derek shares something he believes about becoming successful that most people disagree with.
- He believes that a lot of people do not want freedom or success. Success is freedom. Most people are trying to make a lot of money, but do not have freedom because they fear getting out of their comfort zone.
[3:25] – Derek talks about walking away from ClickFunnels after his dad died
- In 2016, he was caught up in making hard decisions – to continue having a great life and making money, or stepping in to keep a family legacy alive – and have more freedom.
- He chose the latter
[6:51] – Derek talks about finding fulfillment.
- He grew up disadvantaged, and at the time, success equated to money for him.
- A few years later, he achieved success – but he didn’t feel better.
- He then reconsidered choosing legacy and found fulfillment in that
[9:45] – What brings you the most fulfillment in life right now?
- Being able to live how he wants
- There are more things than just money.
[15:01] – Derek talks about Cross O Meats.
- Derek got the inspiration to launch Cross O Meats from his dad’s experience in the ranching world
- It’s a direct-to-consumer business model.
[19:46] – Derek talks about The Primal King Podcast.
- He started The Primal King Podcast with three pillars:
- Liberation – being able to think differently.
- Lifestyle – what lifestyle you want to achieve.
- Legacy – impacting other people and generations from thinking outside yourself
- His content focuses on providing inspiration and value to others to achieve their goals, live the way they want, and succeed with fulfillment.
[23:51]- What is the most significant difference between “success” and fulfillment?
- More often, success is measured by finances.
- There are numerous types of success. Success is different for everybody.
- Fulfillment is living your life in a way that will inspire other people.
[27:32] – Derek’s parting piece of guidance.
- Make the hard decisions and be brave through them.
- Derek’s Instagram – Follow and connect with Derek on Instagram!
- Primal King Podcast – Tune in to Derek’s Podcast: Liberation, Lifestyle, Legacy
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