Jon is a behavior scientist best known for his work in Influence, networking and adventure. He is the author of The 2 AM Principle: Discover the science of adventure, and the Founder of The Influencers Dinner, a secret dining experience attend by Nobel laureates, Olympians, celebrities, executives, royalty, etc.

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Resources Mentioned:

• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• Ask Wonder – Jon’s top business resource
• Influence – Jon’s top business book
• The 2 AM Principle, Discover the Science of Adventure – Jon’s book
• Jon Levy – Jon’s website
• Connect with Jon at Twitter, Instagram and Facebook
• The Freedom Journal – Set and Accomplish your #1 goal in 100 days!

3 Key Points:

1. As you look to the goal you want to achieve, ask yourself what skill sets you need to develop that will take you there.
2. The more people are invested in you, the more likely they are to buy from you.
3. It is important to curate the people that are around you, as they will influence who you are and who you will become.

Sponsors

• DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project!

• ​The Complacent​ Class: What is making us COMPLACENT in the face of such challenges? Find out in The​ Complacent​ Class​ from New York Times best-​selling author Tyler Cowen, available where books are sold.

Time Stamped Show Notes:

(click the time stamp to jump directly to that point in the episode.)

• [01:10] – Jon shares how an experience in 8^th grade led him to study human behavior science
  • [01:45] – Jon now studies influence and what causes people to live fun lives
  • [02:13] – Jon built a community of over 900 members
• [03:10] – Jon’s area of expertise is how to affect decision making
  • [03:20] – Jon talks about the peaks and end of an experience and the “Ikea effect”
• [04:46] – JLD shares his own experience with the “Ikea effect”
• [05:25] – Worst Entrepreneurial Moment: Not really an entrepreneurial moment, but Jon moving was a difficult time in his life – it was after he had a terrible breakup and decided to travel around the world
  • [05:45] – Jon went to Spain to run with the bulls and he got hit by a bull
  • [08:50] – The experience led Jon to write The 2 AM Principle
• [09:30] – Jon defines adventure and relates it to entrepreneurs
• [12:15] – Entrepreneurial AH-HA Moment: When Jon was at a seminar and he heard the speaker talk about the fundamental element that defines the core of peoples’ lives
  • [13:20] – Jon shared a study about the chances of one being obese based on one’s friends and influences
  • [14:03] – Jon became dedicated to creating The Influencer’s Dinner
• [14:35] – JLD shares his closing quote by Jim Rohn
• [15:14] – “Really look at the people in your life”
• [18:00] – The Lightning Round
  • What was holding you back from becoming an entrepreneur? – “Not feeling like I had a specific idea or value that I could give”
  • What’s the best piece of advice you’ve ever received? – About curating your community and that it takes a long time to be a success
  • What’s a personal habit that contributes to your success? – “I make sure that the people in my life know how much I appreciate them”
  • Share an internet resource, like Evernote, with Fire Nation – Ask Wonder
  • If you could recommend one book to our listeners, what would it be and why? – Influence by Robert Cialdini
• [20:35] – “Whatever it is that you are looking to do next, ask yourself what skill sets you need to develop”
• 21:05 – Connect with Jon on his website, Twitter, Instagram and Facebook

Killer Resources!

1) The Freedom Journal: Accomplish your #1 goal in 100 days!

2) The Mastery Journal: Master productivity, discipline and focus in 100 days!

3) Funnel On Fire: Create a funnel that converts!

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