As an entrepreneur, bestselling author, and mother, Kate Northrup teaches a revolutionary approach to time management that allow ambitious women to light up the world without burning themselves out.
Do Less – Snag a copy of Kate’s book, Do Less: A Revolutionary Approach to Time Management for Busy Moms – plus, you’ll get 4 incredible bonuses!
3 Value Bombs
1) Cultural programming has us believing that the longer we keep our butt in a chair, in front of the computer, the more we will get done — it’s not true. There’s a diminishing rate of return: the more hours you spend, you begin to cut away at your ability to focus.
2) We get obsessed with taking action because that’s what is celebrated in the entrepreneurial and business world, but we don’t pause to assess if things are working.
3) Saying yes to too many things will take you down, and your ability to decide which opportunities actually make sense for you is massively decreased.
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Do Less, Have More: How to Reduce Your Work Hours While Making More Money
[01:01] – Kate shares something interesting about herself that most people don’t know.
- She grew up as a dancer and that was her biggest passion.
[03:08] – Why do men and women relate to time differently?
- The way that we experience time is actually completely relative.
- Men’s hormones cycle every 24 hours. Women’s hormones cycle every 28-ish days.
- For women, it’s critical to give yourself permission to look at your month instead of your day as you map your productivity.
[05:28] – Kate talks about things that can help sync up productivity and improve how people in a relationship work with each other.
- Women have 4 phases to their monthly cycle, and each phase has a key to productivity.
- Follicular phase – it is after the period. It’s good for brainstorming, starting things, it’s a high energy time.
- Ovulation phase – perfect for presenting, shooting videos, having meetings, being out there, doing events.
- Luteal phase – perfect time for looking inward, doing the heavy lifting part of projects, completing things, dotting your I’s and crossing your T’s.
- Menstrual phase – great for taking a break, but also incredibly intuitive and great for research and reflection. This is also when women are at their smartest because the brain is interconnected during that time.
- For women, our brains are wired hormonally to be good at certain things at certain times of the month.
[07:54] – How does the 24-hour phase work for men’s productivity?
- Men have the highest level of testosterone from 6AM to around 1PM. That’s an optimal time to get their best work done.
[09:39] – Working less can improve our bottom line and our happiness as well – can you talk about this?
- Stop struggling against Mother Nature; instead work with the way we are built to be optimally productive – this is really the purpose of Kate’s work.
- Most people can only focus for 2 hours a day on high level skills.
- Look at taking breaks. The ideal ratio is working for about 52 minutes and then taking a 15-minute break.
- Cultural programming has us believing that the longer we keep our butt in the chair, in front of the computer, the more we will get done—it’s not true. There’s a diminishing rate of return: the more hours you spend, the more you cut away at your ability to focus.
- We are our most valuable business asset. We are a critical resource. If we don’t care for ourselves, there will be more illness, and higher turnover because there’s less satisfaction.
[18:46] – What can we learn about productivity and abundance from the natural world?
- As Lao Tzu said, “Nature never rushes, yet everything gets done.”
- The planet has 4 seasons, and it’s really important to look at how Mother Nature sets aside an entire season for each of these 4 key phases of energy.
- Spring time – the time of new beginnings.
- Summer time – the time of full bloom – things are fully out there.
- Autumn time – the time of letting go, wrapping things up.
- Winter time – the time for stillness.
- As humans, if we weren’t such hoarders, there would be enough to go around, and to support us all.
24:12 – A timeout to thank our sponsor, Capterra!
[24:14] – Why is taking deliberate breaks in between projects critical for both our revenue and well-being?
- As entrepreneurs, we’re obsessed with doing things and we have so many ideas.
- We get obsessed with taking action because that’s what is celebrated in the entrepreneurial and business world, and we don’t pause to assess if things are working.
[28:25] – How are entrepreneurs who think that they’re sacrificing their sleep for their bottom line actually making their business suffer more than they need to?
- Your quality of sleep is nearly as important as the quantity.
- If you are lacking sleep, you will cut away your ability to integrate information, repair yourself, and store your long-term memory.
- Saying yes to too many things will take you down, and your ability to decide which opportunities actually makes sense for you is massively decreased by cutting away your sleep.
[33:33] – How can the biggest regrets of the people who are currently dying right now inform us of the way we need to schedule our time as entrepreneurs?
- The regrets of the dying are the exact opposition of the way we’ve been taught we need to find success.
- They are wishing to live a life truer to themselves rather than the life others expected of them.
[36:07] – Kate’s parting piece of guidance.
- Check out Kate’s book, Do Less: A Revolutionary Approach to Time Management for Busy Moms, and get 4 incredible bonuses!
1) Free Podcast Course: Learn from JLD how to create and launch your podcast!
2) Your Big Idea: Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
3) Funnel On Fire: Learn how to create a funnel that converts!