From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
Kaylee Boyle is the founder of Gusto Mexico, a travel company that focuses on lighting up the senses through different cultural activities in captivating pueblos in Mexico.
Gusto Mexico – Check out Kaylee’s website and see all of the upcoming trips she has prepared for you!
Gusto Mexico’s Instagram – Connect and follow Kaylee, and get ready to revive your senses!
3 Value Bombs
1) Gusto Mexico is a small group of experiential travel professionals. It focuses on highlighting the five senses.
2) You have to be passionate about what you are doing, and you have to have the drive to keep going.
3) Make sure to always show up.
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Enlightening The Five Senses Through Small Group Travel with Kaylee Boyle
[0:35] – Kaylee shares something interesting about herself that most people do not know.
- She has climbed Mt. Kilimanjaro – the highest free-standing mountain in the world.
[2:14] – Tell us more about Gusto Mexico
- Gusto Mexico is a small group of experiential travel professionals.
- It focuses on highlighting the five senses.
- It allows you to break out of your comfort zone, slow down, appreciate where you are traveling to, and become mindful of where you are at.
[4:47] – Kaylee talks about her background and how it led her to Gusto Mexico.
- She spent the majority of her time in Mexico before she moved to Colorado.
- She tried to chase every opportunity to learn about people and places around the world through her work experiences and travels. She has traveled all 50 States, visited over 60 countries, and has stepped foot on all 7 continents.
- She has a master’s degree in Hospitality and Tourism Management, and she has worked with a ton of California Luxury Resorts.
- She was able to utilize both her professional and personal experiences to create her unique get-away packages.
[6:24] – Why did you choose Mexico to build your business?
- She chose Mexico because of its abundant natural beauty and rich cultural offerings.
- It is her purpose, passion, and pleasure to share with other people what she has experienced in Mexico.
[8:45] – What is an example of a Gusto Mexico experience?
- With Gusto Mexico you will be able to experience several different things with the package you are paying for.
- Welcome and farewell dinner
- Each day you will have different activities that will bring awareness.
- The Oaxaca Tour is one of her favorites
- A smaller group allows you to experience more, to feel more comfortable traveling, and to meet people that have the same mentality as you.
[13:48] – A timeout to thank our sponsor!
- HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!
[14:35] – How do you incorporate the senses into your experiences?
- Taste – you will be tasting local cuisine.
- Smell – you will be going to different wineries.
- Sight – you will be seeing something new, and you can try new experiences.
- Touch – you will be able to touch history.
- Sound – you will be able to hear the waves crashing in the ocean.
[17:57] – Kaylee talks about her biggest fear of being an entrepreneur and her biggest thrill.
- The fear of what others will think is a big one.
- Her biggest thrill was when she allowed herself to come full circle with her dream.
- You have to be passionate about what you are doing, and you have to have the drive to keep going.
[26:08] – Kaylee talks about her most thrilling moment.
- Her most thrilling moment was when she had a group that thanked and appreciated her for giving them an amazing experience.
[28:10] – How do you measures “success” when it comes to your business?
- Waking up with gratitude every single day.
[28:43] – Kaylee’s parting piece of guidance
- Make sure to always show up.
- Gusto Mexico – Check out Kaylee’s website and see all of the upcoming trips she has prepared for you!
- Gusto Mexico’s Instagram – Connect and follow Kaylee, and get ready to revive your senses!
[32:16] – Thank you to our Sponsor!
- HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!
Boom. Shake the room. Fire Nation, JLD here and welcome to Entrepreneurs on Fire, brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like Marketing Against the Grain. Today we're pulling a timeless EOFire episode from the archives, so the giveaway may not be active, and we'll be breaking down and lightning the five senses through small group travel to drop these value bombs I brought Kaylee Boyle into EOFire Studios. Kaylee is the founder of Gusto, Mexico, a travel company that focuses on lighting up the census to different cultural activities and captivating pueblos in Mexico. And today for our nation, we will talk about making sure you always show up how you have to be passionate about what you're doing.
You have to have the drive to keep on going and so much more. And a big thank you for sponsoring today's episode goes to Kaylee Ann, ours sponsors Business Made Simple, hosted by Donald Miller is brought to you by the HubSpot Podcast Network, the audio destination for business professionals, Business Made Simple takes the mystery out of growing your business with episodes like How to Get Out of the Day-to-Day Operations Without Crashing Your Business. Listen to Business Made Simple wherever you get your podcasts, Kaylee, say What's up to Fire Nation and share something interesting about yourself that most people don't know.
1 (1m 22s):
Hello, Fire Nation. And hello John. Thank you so much for having me on the podcast today. I would have to say that one thing interesting about myself that not many people know is that I have climbed Mount Kilimanjaro. Whoa. Which is the, I know. And if I may brag for a second, it is the highest freestanding mountain in the world. And most people, if they know me or if they look at my business, they think, oh, this girl is a total beach girl. All she does is sit on the beach and relax and has to be by the ocean. So not only was a huge thing that I overcame and was a huge challenge for me, but that's something that pretty much 1% of people know about me.
0 (2m 3s):
Yeah, that's a massive, massive accomplishment for a lot of reasons. I mean, I can tell you having gone to the base camp of Ana Perna myself in the Himalayas, which isn't even to the level that Ki Majaro is, that was crazy enough. We spent the night at about 14,900 feet, which you know is high, but it's not Kili Majaro High. Cause we just had the base camp and I've actually, I just finished a book by this entrepreneur called Ban Time. He's one of the dragon den guys from over in in England's great entrepreneur. And he actually really went over him hiking, killing Majaro. And he almost didn't Macon. I mean, he was really having a brutal time and you know, to kind of close his conversation down, not on two Salt River notes, but just the realities.
0 (2m 46s):
You know, I lost a close friend of mine back in 2015. He was on killing Majaro, just a loose rock, just at the wrong time, wrong place. And those kind of things can happen. So definitely a big accomplishment. Absolutely. And you know, I just wanna say Fire Nation getting out and having just these kind of real world experiences. I mean, I look back to my 12 day Himalayan track all the time and I'm like, that was such an amazing experience. And you know, in the moment, let's be honest, I was cold and I was wet at times and I was this and having L two sickness. Absolutely. But what do we remember, Kaylee? We remember the good times.
1 (3m 22s):
Absolutely. That's where I discovered Cosmic Energy in myself. I don't remember my hands being frost fitting at the time.
0 (3m 29s):
1 (3m 30s):
0 (3m 32s):
I love it. And that's kinda what our focus is gonna be on today because Fire Nation, you work hard, you work really, really hard, and you're gonna build a business hopefully that allows you to start taking vacations and then start taking longer vacations. And you know, Kate and myself, we are absolutely committed every year to take a minimum 75 day straight trip. And we've done that now for three years in a row. And we've loved it. 75 days at a minimum. One actually year, we did a 90 day track, which was amazing and it was just a lot of fun. But the thing is, is you need Fire Nation to not just go sit on a beach, like I mentioned in the intro. You need to experience it and experience life. And that's why we're gonna be talking about enlightening the five senses through small group travel.
0 (4m 16s):
And there's no one better to talk about this with than Kaylee because she is the founder of Gusto, Mexico. So talk to us about this, Kaylee. What is Gusto, Mexico?
1 (4m 26s):
So Gusto, Mexico is small group experiential travel, and as you mentioned, we do like to focus on highlighting the five senses. This is because a lot of people, even throughout their daily lives, they go through the motions and they have their routine and it's hard for people to break through their routine or to try something new or to go to a new place. And so me offering these small group trips and this small group travel really allows people to break out of their comfort zone. So allowing them to break out of their comfort zone. They're with people that are like-minded people that are trying something new, people that wanting or they're wanting to experience something that they haven't experienced before.
1 (5m 8s):
And by enlightening the five senses through this, this means that we are tasting local cuisine, we're visiting inspiring destinations, we're listening to fun and lively rhythms of music. We're feeling complete relaxation and rejuvenation. We're getting cultural and self-exploration. So it really allows people to kind of slow down and appreciate their surroundings, appreciate where they're traveling to, and really become mindful of where they are at that time.
0 (5m 39s):
Well, let's talk about your background because you didn't just wake up suddenly one day and was like, I am going to create this amazing company that's gonna incorporate all these senses and experiences. So what is your background a little bit and kinda lead us up into the foundation and creation of gusto?
1 (5m 54s):
Luckily for me, my adventures in Mexico began only at a few weeks old. My dad had a restaurant down in Cabo San Lucas. So I was pretty much spending the majority of my time down in Mexico with my mom playing on the beaches, being lulled to sleep by the sounds of the surf and the melodies of the mariachi bands. And then once the restaurant was sold was when I moved actually to Colorado full-time. So since that time, kind of through my work experiences, through a lot of volunteering, through some play and trouble, like you said, I've really tried to chase every opportunity to learn about people and places around the world. I've been so fortunate to have traveled to all 50 US states, over 60 countries, all seven continents.
1 (6m 42s):
And so those experiences have really allowed me to play to my adventurous spirit and to tie in everything that I've done on my professional side as well. So on the professional side, I've earned a master's degree in hospitality and tourism management. And I've worked for a ton of prominent California luxury resorts providing five-star services to people. And then I've also lived in various Latin American countries and worked for tourism down in those countries. So I feel like I've kind of come full circle from my, from my childhood in Mexico to operate an operating a business that introduces others to the pleasures of Mexico, which has now become my second home.
1 (7m 28s):
So I've kind of utilized both my personal and my professional experiences to create these unique getaway packages to some of Mexico's most charming spots.
0 (7m 38s):
We have a lot to talk about, but I just gotta ask before we move on. I mean, you've traveled the world, like you said, I mean you've lived in multiple Latino countries, central and South America. Why Mexico? Like why did you choose Mexico to build this business?
1 (7m 54s):
I think for me, Mexico is a country with such abundant natural beauty and rich cultural offerings and it's really a wonderland for the senses. So for me, I feel like my purpose and my passion and my pleasure is sharing everything that I have experienced in Mexico from just a few weeks old up until right now at 30 years old, that that is my passion and my purpose is to share it with people that are like me. So for me, Mexico is a really special place in my heart.
0 (8m 24s):
Now the question has to be, do you speak Espan?
1 (8m 28s):
0 (8m 29s):
I'm completely fluent
1 (8m 30s):
In both English and Spanish languages, but it was not without a lot of difficulty. Let me tell you. Oh my gosh.
0 (8m 37s):
Now for somebody, me who's lived in Puerto Rico now for four years and still is not fluent, what's your number one recommendation for me? How do I actually get to a place where I can at least have decent conversations on a regular basis?
1 (8m 49s):
You know, one thing that I still do to this day, and this is after years and years and years of speaking Spanish, is I still watch Netflix with Spanish subtitles. So
0 (8m 59s):
It doesn't matter
1 (8m 60s):
If I'm watching Narcos that's automatically in Spanish, or if I'm watching reruns of friends, I always have Spanish subtitles on because if it's in Spanish, then I'm connecting what they're saying with the words that are down in the subtitles. And if it's in English, I feel like I'm learning, I learn new words. I swear John, every single day by doing that,
0 (9m 23s):
That's fantastic because I do have something I have to admit to is back in 2008, after I was done with my tour of duty as an army officer, I went down to Guatemala for four months and I went down there because I just wanted to get away and have fun. And I went to this amazing place called Lago de Lan, which is right in up in the mountains of Guatemala in this town called Panache. And I went there to take four hours every single day of 1 0 1 Spanish. And guess what? By the end of those four months, my father came to visit. I was fluent. Like I could speak the language, I could talk the talk, I could walk the walk cuz I was fully immersed. The family that I lived with only spoke Spanish. It was immersion by fire a hundred percent.
0 (10m 4s):
But guess what? A year later, two years later, I wasn't using it at all and you lose it. So you have to keep those things up. So I love that you kind of brought that up. That was something I really wish I had done, which hey, let's, let's just flip on the closed captioning and let's put on some Spanish subtitles and let's kind of keep that learning going. Now let's get real about some specific examples because I want Financiation to be able to picture what a Gusto Mexico experience looks like. Break it down for us.
1 (10m 31s):
With Gusto, Mexico, my experiences are all inclusive. So that means that the package price that they're paying, they get a number of different things included in it. So that includes the accommodation, all of the transportation normally a welcome and a farewell dinner, and then a number of different activities. And each day, each activity kind of brings a sense into awareness. So I'll just give an example of my Oaxaca tour, which Oaxaca is known as the culinary capital of Mexico. So not only, as I mentioned is the accommodation and the transportation included. We do a full immersion cooking class with a famous Oaxacan chef.
1 (11m 13s):
His name is Chef Oscar
1 (11m 53s):
This is Spanish for the water boil. So it's kind of this set of natural rock formations that resemble cascades of water, absolutely beautiful. And with the high mineral content, these waters are actually thought to have healing qualities. So each one of those experiences are included in your Gusto, Mexico package. So that would just be kind of a little example of, like I said, of my Oaxaca tour. And I do try to keep my groups smaller, so I try to aim for 12 to 15 people. And this is because, I mean, that's the number that I myself feel comfortable with handling. So that's that. But then it also allows for more opportunity.
1 (12m 33s):
So when you have a smaller group, you can do things like having a one-on-one cooking class with a famous Oaxacan chef or taking this optional day trip or having a completely private tour of this mezcal farm. But it also allows people to open up and feel more comfortable. I want people to feel comfortable traveling by themselves to my Gusto, Mexico experiences, traveling in couples traveling, mother, daughter, father, son, groups of friends, because everyone that comes all shares the same mentality that they wanna get out of their comfort zone, they wanna experience something new, they wanna meet people that are similar to them.
1 (13m 13s):
So that's a little bit of a look as to what the experiences entail.
0 (13m 18s):
So Fire Nation, you can start to see exactly how you're incorporating all these different senses into the experiences, but we're really gonna be diving into that deeper as well as I'm gonna have Kaylee break down her biggest fear of being an entrepreneur. Well, it was her biggest thrill. We're gonna talk about the good stuff too, as well as you know, the steps that she took to actually get this off the ground. Because you're gonna be able to pull a lot of things for our nation out of what Kaylee did right and wrong to help you launch your business. And then of course, how do we measure success? You'll be talking about that too and so much more when we get back from thanking those sponsors. We all want the same things for our business. More leads, faster sales and better insights so we can serve our customers at the highest level. One thing we all don't want to waste time and money trying to figure these things out.
0 (14m 1s):
So, what's the solution? A CRM that's easy to set up and customize Sounds too good to be true, right? But this CRM exists, and it's called HubSpot. What sets HubSpot apart is it's easy to use and integrates instead of wasting days or even months trying to figure everything out. HubSpot gives you tools like their AI content assistant, which helps you save time on tedious manual tasks right away looking to step up your game with email broadcast and landing pages. HubSpot's drag and drop builder makes it easy to create attention grabbing emails in pages in minutes, and that's only the beginning. HubSpot has 1300 plus integrations that you can add for customization like you've never seen before. HubSpot CRMs powerful tools will help marketers wow prospects, sales teams lock in deals and service teams improve response times and overall service.
0 (14m 46s):
Get started for free at hubspot.com. That's hubspot.com. So, Kaylee, we're back and before the break I was teasing a little bit about diving deeper into one of these experiences so that you can kind of share with us the different senses that you do incorporate into this. And again, you've kind of mentioned a little bit this and that, but let's really dive into the full five senses. What does that look like?
1 (15m 9s):
So the full five senses you have taste. So as I mentioned, we will be tasting local cuisine. Each specific destination in Mexico that I have chosen features, different foods that come from that area or that come from that specific region. So taste will be doing a lot of times a tasting or a cooking class and things like that. Also tasting tequila or mezcal. Tequila,
0 (15m 37s):
1 (15m 38s):
Things get a little bit out of control, but you know,
0 (15m 42s):
That's fine. Hey, Fire Nation, whatever they say, never eat the worm, don't eat the worm.
1 (15m 49s):
Sometimes the worm goes good with mezcal though. Hey, I
0 (15m 52s):
Have to admit, you heard it from Kaylee First Fire Nation. You heard it from her first.
1 (15m 57s):
We also have smell. So for example, one of my destinations is actually in the Via de Guadalupe, which is just luckily for those of us that live in California, part of the year, just two hours south of the border. So it's where 85% of Mexican wines are produced. Oh wow. So a smell aspect, for example, would be going to different wineries and seeing what the different aspects are in the Mexican wines, which is considered a new world wine versus old world wines. We also have sight. So with vision, it's very important to be not only aware of our surroundings, but maybe seeing something new, trying a new experience, seeing a cultural dancing, how someone dances salsa for the first time.
1 (16m 46s):
You also have touch. Touch can be, for example, when we go to Tulum, we go and visit the famous Mayan ruins. An optional day trip would be to go over to Coba. And this is really allowing you to touch history. So you're touching something that hasn't been messed with in hundreds of thousands of years. And then finally you have hearing. So hearing could be hearing the ocean waves crash. Not all of my experiences are on the beach, but some of them are. Some of them offer surf lessons for people that are more of the active travelers. So you are hearing the sounds of waves crashing in the ocean.
1 (17m 27s):
So even though you may think, oh my gosh, you're touching history that's kind of out there, but that's the fun of it, right? So we're really exploring these different places and we're putting our imagination into things. We're kind of being playful with these I with this idea of enlightening the five senses because it brings a different aspect into people's traveling and it brings, brings more mindfulness into it.
0 (17m 51s):
Fire Nation. What I love about this entire conversation that Keeley and I are having is that she executed on exactly what I preach day in and day out on entrepreneurs on Fire. Now what does she have? She has passion, she has excitement, she has curiosity for travel, for Mexico, for experiences, for all this stuff. But guess what? She also has experience and knowledge and skills in these areas as well. I mean, she grew up there, she's traveled a lot, she's experienced all of these things. She married those together and she's created this business. Gusto travels now she is living and breathing her passion, her joy, her expertise, her skills, her knowledge. But let's be frank, Kaylee, there's still fear, there's thrills, absolutely.
0 (18m 31s):
But there's absolutely still these anxiety, stressful moments. So talk about both gi, give us your biggest fear that you have being an entrepreneur as well as your biggest thrill.
1 (18m 41s):
My biggest fear as lame for people as it might sound, because it's actually not the fear of failure, but for me it's the fear of what others will think, right? So in North America, in the United States and in Canada, for example, a traditional, and I'm putting air quotes in, even though you can't see them, the traditional way of life still to this day is you go to high school, you go to college, you get a degree, you graduate, you immediately dive into a Monday through Friday, a nine to five job, you come home, you make dinner, or you go get takeout, you go get in and out, you heat up your frozen thing and that's just the way your life is.
1 (19m 24s):
And then you retire at God knows what age. And that's it.
0 (19m 28s):
And one thing I'll jump in at real quick before you continue is a lot of times people, especially people that listen to this show, I mean you have the best intentions. You know, hey, I'll work from 22 to 30, I'll bust my butts, I'll get rid of my college debt, I'll do all the things I need to do. Then at 30 though, I'll just, I'll start doing what I want to do and I'll be young enough to enjoy it all. But then guess what? 30 comes. Maybe you're married, maybe you have a mortgage, maybe you have card. Now you have a whole different kind of debt, a whole different kind of obligations. And guess what, you are in this endless cycle of, you know, waking up at 65 and being like, well now I can retire, maybe maybe 70, but like what does that look like? Exactly. I'm not gonna be surfing with Kaylee in Mexico.
0 (20m 8s):
It's 70 unfortunately for most people. So that's where I wanted to jump in and talk about that cycle because Kaylee, you're talking to Fire Nation. I mean they may be in that ex in that scenario, but that by the way, I was in during my late twenties for sure. But they're looking to break out. So keep going. You got this.
1 (20m 25s):
No, absolutely. And I've been there as well, you know, even though I've worked primarily in tourism before, I've worked five days a week and I've had a certain set schedule that I've stuck to for a year or two years, things like that. And I've enjoyed it at the time. But the main thing is becoming passionate about something. So me going to a hotel and managing the front desk and managing the concierge, yes, it was fun because I was meeting new people. I had an amazing team, but that's not what drives me to get in my car and drive to work every day. That's not something that I look forward to every day and something that I feel like I was not put on this earth to do.
1 (21m 7s):
So I think a lot of that fear comes from, as I was saying, what other people think. Because when I first started even coming out with this idea saying, you know what, I think I'm going to start a travel business and I'm going to come. Luckily I have parents that are both entrepreneurs, right? So they've always told me, this is how you have the perfect job, you find what you're good at, how you can make money of it, and then you put it together and that's what you do. Hmm. So I kept thinking, and it was a year, years and years and years long process. I started probably thinking about this when I first got a life coach when I was 22, 23 years old, writing little business plans, things like that.
0 (21m 51s):
And these Fire Nation are the steps that you take. So keep kind of taking us through those steps that you took to get Goose in Mexico started. But don't forget, we still wanna talk about the biggest thrill.
1 (22m 0s):
Yes, absolutely. So the biggest thing is, and when I started doing work with my coach, you know, she had me figure out what are my passions? So that's travel, that's group travel, that's guiding people, teaching people something new. But it was really funneling it down, right? So I originally had this big plan to host all of these small group trips in Bali, in Costa Rica, Nicaragua in Australia and Mexico. It, I was all over the place and she kept saying, okay, let's funnel that down, funnel that down. That seems a little outrageous out the time, which now that looking back, I'm like, yeah, that's very true. And I just kept having to funnel down that idea.
1 (22m 40s):
But when I started to think about this, even when I said, okay, one of the main things that I'm missing from my personal knowledge in order for me to run a successful international travel business is working more internationally. So when I was 24, I quit my job, I moved to Argentina, never, barely could even point out Argentina on a map. Still wasn't that good at Spanish, had no clue what I was doing, knew no one there. So starting off at that point, even though I knew it was going to help me in my direction to eventually start this business, people thought I was crazy. They thought, oh my gosh, you're leaving a job, you love California, what are you doing?
1 (23m 24s):
You're gonna be far away from your family. So that fear of people kind of wondering what I'm doing or thinking that I'm absolutely crazy following my dreams or learning something new or dedicating myself to something different has always stuck with me. And that even held true when I moved and worked in Nicaragua. I spent some time in El Salvador and then eventually coming up to Mexico. You know, I've had a lot of people that have not been on my side, which at one end it's like, oh, that sucks. Now these people aren't supporting you. But on the other end, you're really weeding out a lot of people that don't support you. You don't want those people in your life. You don't need them to be whispering things in the back of your head.
1 (24m 7s):
0 (24m 7s):
Let's be honest, Kaylee, not everybody can be in your life. I mean, there's only so much time, so much energy that we're be gonna be able to put into this world, into our business, into our friendships. And you're the average Fire Nation of the five PB spend the most you spend the most time with. So I mean, choose your five wisely. So keep going through that process.
1 (24m 25s):
Yes, absolutely. And so basically just allowing myself to come full circle. I hate using that term again, but I really did, because I spent so much time in Mexico, I literally traveled and lived all throughout Latin America before I ended up back in Mexico. Once again, quit the job that I was at, I was working in helping to manage a huge surf school and adventure school down here in Port of Vallarta. And I spent probably two or three months back at home where I sat down and I said, okay, I've learned everything that I feel like I've, I've needed to learn for this journey. I've done everything that I've wanted to do. I have all of the things that I feel like I need to start this business and now I'm going to carve out this time.
1 (25m 11s):
Which for me, like I said, was two to three months for me to really dedicate and sit on it. So the amount of beers that I drank with my brother, brainstorming ideas and taglines and what the website was going to look like is a very large number. Yes. But really taking that time and not, and I understand not everybody has the opportunity or the means to take that much time off of a full-time job that they might have. Right now I am very fortunate and I think I'm very grateful every single day for the opportunities that I've had. But even if you have a full-time job and you carve out an hour every afternoon and you say, okay, or you carve out three hours on the weekend and you say in these three hours, I am going to dedicate all of my energy and all of my thoughts into my project and into my passion, it's going to come true.
1 (26m 7s):
Little by little, everybody has a different process for me. This whole process has taken seven years. Wow. Right? So you don't think, and that was literally from the moment that I even had the idea planted in my mind that I wanted to start a travel business to today, which is where I have the travel business, I'm successful, I run multiple trips a year, things like that. And it's a long process for people. Some people think that, oh, in one year I wanna be this and it doesn't happen. So they get discouraged with themselves and then they stop. But that's not how it works. You have to be truly passionate about your what you're doing and you have to have that drive to keep going and to keep going.
0 (26m 51s):
Well, speaking of that, Kaylee, let's talk about your most thrilling moment to date. Like take us to that moment where you're just like, wow, this is exactly what I was hoping or picturing when I launched this business. And then also share with us, you know, what exactly are you going to use to measure success for you in Gusto, Mexico?
1 (27m 10s):
I think after I heard hosted my first retreat, I actually co-hosted it down in cta, Mexico, which is just a little bit north of it was the last night that everyone was there. We hosted an eight day trip, we had 17 people join us. And on the very last day it seemed so chaotic during the trip because you know, we had to make sure that these people are okay sure that these people come home last night, this people, this person wants to do this. So kind of spreading yourself really thin because people think that I'm on vacation, right? For this time when actually it's a lot of work. But that last night we went to this pizza place that's in the north side of town and it's probably the best pizza that I've had anywhere in the entire world.
1 (27m 56s):
And we're sitting around the fire and we're going around, you know, people are breaking off into random conversations and one person immediately stops everyone at the table and says, can we all just take a minute to thank Kaylee? And Alex, who is my partner at the time, to thank Kaylee and Alex for putting together this amazing experience for us. And everybody burst out into thank you rounds of applause. Everybody then went around the table and
0 (28m 25s):
1 (28m 26s):
For something. They gave us a highlight of their experience and I thought, holy crap, this is real. This is happening. And these people are thankful for something that I've done. How cool is that? I
0 (28m 40s):
Mean, Fire Nation, that's what we as entrepreneurs live for. That is our oxygen. That's why when I get an email that's like, you know John, like I'm sure you get thousands of these, which I unfortunately don't, but they say that and then they just go to say something kind. I'm like, thank you so much. Like that is exactly why I keep working so hard because that's my oxygen. Like that is my fuel. And in just one sentence, Kaylee, I'm gonna challenge you one sentence. How would you measure success in your business?
1 (29m 6s):
Waking up with gratitude every single day.
0 (29m 10s):
Fire Nation, I love gratitude. I started the Freedom Journal in the Mastery Journal. Your first entry every single day in one of those is I am grateful for... Cause if you start the day of gratitude, man, you are starting the day on the right notes. And Kaylee of everything that we've talked about, give us the biggest takeaway that you wanna make sure Fire Nation gets from all our chat and how can we connect with you and of course, Gusto, Mexico and any gift or call to action that you have for us, share it now.
1 (29m 39s):
I think one of the main things that I would like to share with the Fire Nation is to always show up. So even if you're, you have three followers on your Instagram, even if you host an event and three people come and two of them are your parents, it always means showing up because those three followers or those certain people that show up to your events or that put a like on your post or that reach out to you or sign up to your newsletter, those are your people. So, showing up for them, writing blog posts for them, putting out products for them, it is so important because at least those people are going to appreciate what you're doing.
1 (30m 25s):
So, you can connect with me. My website is www.gustomexico.com. That's G U S T O mexico.com. I'm also on Instagram, which is at Gusto.Mexico. I post a lot of fun blogs, helpful tips when traveling to Mexico. And then on my website is when you can see all of the upcoming trips that I have planned for everyone.
0 (30m 51s):
Whoa. Oh, Fire Nation. Let me know if you take any Gusto.Mexico trips. I want pictures, I want Stories. And Fire Nation, you know this, you're the average of the five people you spend the most time with. And hello, you've been hanging out with KB and JLD today. So, keep up the heat and if you head over to eofire.com and just type Kaylee, k a y l e e in the search bar, her page will pop right up with everything we've chatted about today, links, timestamps, galore, you name it. And make sure you take her call to action. Check out Gusto.Mexico on Instagram. That's Gusto.Mexico. Check him out on Insta. And one more time.
0 (31m 31s):
Kaylee, what is that URL?
1 (31m 33s):
0 (31m 35s):
Gustomexico.com. Fire Nation, check it out. This is going to be an experience in a trip potentially of a lifetime for you. And Kaylee, thank you for sharing your truth, your knowledge, your value with Fire Nation today. For that we salute you and we'll catch you on the flip side.
1 (31m 51s):
It's been a pleasure, John, thank you so much once again for having me.
0 (31m 55s):
Hey Fire Nation, today's Value Bomb Condo is brought to you by Kaylee Ann's. If you have your big idea, you'd be ready to Ignite Fire Nation. But if you don't, I got you covered. I have a free training that will get you to your big idea in less than an hour. Fire Nation under 60 Minutes. Visit yourbigidea.io today and I'll catch you there. Or I'll catch you on the flippity flop side. Business Made Simple hosted by Donald Miller is brought to you by the HubSpot Podcast Network. The audio destination for business professionals, Business Made Simple takes the mystery out of growing your business with episodes like How to Get Out of the Day-to-Day Operations Without Crashing Your Business.
0 (32m 35s):
Listen to Business Made Simple wherever you get your podcasts.
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
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