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Radical Confidence with Lisa Bilyeu: An EOFire Classic from 2022

December 12, 2025

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Lisa Bilyeu is co-founder of Impact Theory Studios, a digital-first studio whose audience is 7.5 million strong, and author of Radical Confidence.

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Guest Resource

Radical Confidence – Order your copy of Radical Confidence today!

3 Value Bombs

1) You can take ownership of healing yourself, do self-assessments, and listen to red flags from your body.

2) People see you act, move forward, and they think it’s confidence. It’s radical confidence that keeps you moving forward through a set of tools and a plan, even if you don’t have confidence.

3) Failure is potentially the best opportunity to change your mindset on a global scale in everything you do.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Bit IRA: Now might be a great time to convert your IRA or 401(k) to Bitcoin with the help of BitIRA. Go to BitIRA.com/JLD.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Radical Confidence with Lisa Bilyeu

[1:19] – Lisa shares something that she believes about becoming successful that most people disagree with.

  • Success doesn’t make you feel better about yourself.

[2:15] – Why is confidence an important topic?

  • People see you act, move forward, and they think it’s confidence. It’s radical confidence that keeps you moving forward through a set of tools and a plan, even if you don’t have confidence.

[4:55] – Radical is a confident word. You don’t use radical if you’re not confident. Why Radical Confidence?

  • Radical Confidence is not about feeling good about yourself. It’s about all the messiness that comes with it.
  • There’s so much messiness in success and showing up everyday.
  • A go-to toolbox will help you act and not freeze.

[7:30] – The meaning of NBSWWIT.

  • The meaning of the acronym is, “No Bull****, What Would It Take?”
  • We only have a certain amount of decisions we can make with utter clarity per day.

[10:44] – A timeout to thank our sponsors.

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
  • Bit IRA: Now might be a great time to convert your IRA or 401(k) to Bitcoin with the help of BitIRA. Go to BitIRA.com/JLD.

[13:22] – Lisa shares a story about a failure on a PB&J bar.

  • One of their employees just lost $5,000 worth of bars.
  • A few days later, people started giving feedback and all of a sudden, everyone was talking about it in Facebook.
  • All the people that didn’t get to try it had massive FOMO and wanted to try the PB&J bar. It became their number 1 selling bar.
  • Failure is potentially the best opportunity to changes your mindset on a global scale in everything you do.

[17:52] – Personal health issues that led to a thriving business.

  • Success doesn’t make you feel better about yourself.
  • Her entire health crashed and burned when she thought she had a really bad relationship with food. She got sick a lot. For a year, she couldn’t eat, lost weight, her nails become brittle…
  • The most beautiful realization in all of that was that she did it to herself. She just gave her power away and trusted that the expert knew better.
  • Take ownership of healing yourself, do self-assessments, and listen to red flags from your body.

[24:50] – Lisa’s key takeaway from her book, and her call to action for Fire Nation!

  • The book will help you reframe whatever it is you think about yourself right now, and make you see what you’re capable of.
  • Who you are today does not dictate the person you can become.
  • Radical Confidence – Order your copy of Radical Confidence today!

[26:51] – Thank you to our Sponsor!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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