Dr. Mark is the founder of Virtual Summits Software and the One-Day Summit Formula. He’s also the host of the Virtual Summit Podcast which helps entrepreneurs go from unknown to influencer with a collaborative marketing strategy.

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Resources

One-Day Summit Starter Guide –  Download Mark’s One-Day Summit Starter Guide and One-Day Summit Worksheet free!

Virtual Summit Podcast – Check out Mark’s podcast for value bombs on how to leverage Virtual Summits in your business!

Virtual Summit Software – Use the code “FIRE” when you sign up for Mark’s Virtual Summit Software and get your first 30 days free!

3 Value Bombs

1) Micro niche! Start with what you already know.

2) The One-Day Summit is not meant to be your monetization strategy; it is actually the beginning of your customer journey.

3) Start to build your audience, and then your audience will tell you what they want and need.

Sponsors

ZipRecruiter: When it comes to hiring, you can save time and get more qualified candidates fast with ZipRecruiter. And right now, you can try ZipRecruiter for free at ZipRecruiter.com/fire! ZipRecruiter. The smartest way to hire.

ClickFunnels: Ready to build your first sales funnel without having to hire an entire tech team to help? With ClickFunnels, you can! Visit EOFire.com/click to start your free 14-day trial today!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The One-Day Summit Formula with Mark Wade

[1:04] – Mark shares something about himself that most people don’t know.

• Mark got a special Visa to be able to stay in Italy for 6 years!

[3:07] – You are Mr. Hustle and Scale, but is your background in online business?

• Mark is a health professional by trade, a Postural Neurologist.
• He started to practice his profession at first and then got into the online business. They started out online helping other health care professionals, and then moved into building a SaaS company where they help entrepreneurs scale their businesses.

[4:45] – How have Virtual Summits impacted your business?

• The One-Day Summit Formula is the backbone of our business

[10:24] – What is a Virtual Summit?

• A series of pre-recorded videos from industry or niche experts that help solve a problem or series of problems over a defined amount of time.
• There are several types: Multi-day Summit, One-Day Summit, Live Streaming Summit, Hybrid Summit

[14:26] – A timeout to thank our sponsor, ZipRecruiter and ClickFunnels!

[14:48] – How does one decide what topic to run a One-Day Summit around?

• Start by looking at the objective.
• Micro niche – start with what you already have and then from there you’ll know exactly what the biggest problems your registrants have and what solution you are going to provide.

[18:59] – Mark talks about how to qualify and engage your followers.

• Either you start with a topic that is interesting to you, or a topic that is interesting to your audience.
• Mark shares an example…

[24:03] – How do you pick your speakers?

• Start taking note of the problem you’re hearing from your audience, and then pick 2-3 solutions for your audience.
• Look for speakers who are experts – who already have audiences full of your target viewers
• You don’t have to have a big list; you have to have a focused and engaged list.

[28:08] – Mark chats about 10 different frameworks for the One-Day Summit

• Premium One-Day Summit – have a solo speaker, and then your audience has to pay for access.
• Affiliate promotion – for affiliates who have offers.
• Tune in to hear Mark chat about the several different framework possibilities!

[32:49] – How do you actually build a One-Day Summit?

• Mark talks about his Virtual Summit Software that entrepreneurs run a One-Day Summit in about 2 hours – with zero tech, zero coding, and zero team.
• It’s important to have a summit that is connected to your next summit.

[38:11] – How do you scale with Virtual Summits?

• It’s about finding a strategy that does more than just lead generation and profit generation.
• Summits are about making an impact and getting a specific message out to the world.

[40:47] – How we can find out more about you?

• Mark invites Fire Nation to download his One-Day Summit Starter Guide and One-Day Summit Worksheet at One-Day Summit Starter Guide!

[41:51] – What’s one thing you want to make sure Fire Nation gets from our chat today?

• Start to build your audience, and then your audience will tell you what they want and need.

Killer Resources!

1) Free Podcast Course: Learn from JLD how to create and launch your podcast!

2) Your Big Idea: Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!

3) Funnel On Fire: Learn how to create a funnel that converts!

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