From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Dr. Mark Wade is the founder of Virtual Summits Software and the One-Day Summit Formula. He’s also the host of the Virtual Summit Podcast which helps entrepreneurs go from unknown to influencer with a collaborative marketing strategy.

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Resources

One-Day Summit Starter Guide – Download Mark’s One-Day Summit Starter Guide and One-Day Summit Worksheet free! (Sorry! This link was active when this episode was first published in 2019 but is no longer an active offer.)

Virtual Summit Podcast – Check out Mark’s podcast for value bombs on how to leverage Virtual Summits in your business!

Virtual Summit Software – Use the code “FIRE” when you sign up for Mark’s Virtual Summit Software and get your first 30 days free!

3 Value Bombs

1) Micro niche! Start with what you already know.

2) The One-Day Summit is not meant to be your monetization strategy; it is actually the beginning of your customer journey.

3) Start to build your audience, and then your audience will tell you what they want and need.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The One-Day Summit Formula with Mark Wade

[1:04] – Mark shares something about himself that most people don’t know.

Mark got a special Visa to be able to stay in Italy for 6 years!

[3:07] – You are Mr. Hustle and Scale, but is your background in online business?

Mark is a health professional by trade, a Postural Neurologist.
He started to practice his profession at first and then got into the online business. They started out online helping other health care professionals, and then moved into building a SaaS company where they help entrepreneurs scale their businesses.

[4:45] – How have Virtual Summits impacted your business?

The One-Day Summit Formula is the backbone of our business

[10:24] – What is a Virtual Summit?

A series of pre-recorded videos from industry or niche experts that help solve a problem or series of problems over a defined amount of time.
There are several types: Multi-day Summit, One-Day Summit, Live Streaming Summit, Hybrid Summit

[14:26] – A timeout to thank our sponsors!

Roll by ADP: Roll is the first chat- based payroll app designed for small businesses. Ready to Roll? Check out RollByADP.com/fire to download the Roll by ADP app and get your first 3 months free!
Thinkific: Learn how to build your own thriving community that will transform how you sell – for free! Enroll today at Thinkific.com/eof-access.
HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

[14:48] – How does one decide what topic to run a One-Day Summit around?

Start by looking at the objective.
Micro niche – start with what you already have and then from there you’ll know exactly what the biggest problems your registrants have and what solution you are going to provide.

[18:59] – Mark talks about how to qualify and engage your followers.

Either you start with a topic that is interesting to you, or a topic that is interesting to your audience.
Mark shares an example…

[24:03] – How do you pick your speakers?

Start taking note of the problem you’re hearing from your audience, and then pick 2-3 solutions for your audience.
Look for speakers who are experts – who already have audiences full of your target viewers
You don’t have to have a big list; you have to have a focused and engaged list.

[28:08] – Mark chats about 10 different frameworks for the One-Day Summit

Premium One-Day Summit – have a solo speaker, and then your audience has to pay for access.
Affiliate promotion – for affiliates who have offers.
Tune in to hear Mark chat about the several different framework possibilities!

[32:49] – How do you actually build a One-Day Summit?

Mark talks about his Virtual Summit Software that entrepreneurs run a One-Day Summit in about 2 hours – with zero tech, zero coding, and zero team.
It’s important to have a summit that is connected to your next summit.

[38:11] – How do you scale with Virtual Summits?

It’s about finding a strategy that does more than just lead generation and profit generation.
Summits are about making an impact and getting a specific message out to the world.

[40:47] – How we can find out more about you?

Mark invites Fire Nation to download his One-Day Summit Starter Guide and One-Day Summit Worksheet at One-Day Summit Starter Guide! (Sorry! This link was active when this episode was first published in 2019 but is no longer an active offer.)

[41:51] – What’s one thing you want to make sure Fire Nation gets from our chat today?

Start to build your audience, and then your audience will tell you what they want and need.

[47:49] – Thank you to our sponsors!

Thinkific: Learn how to build your own thriving community that will transform how you sell – for free! Enroll today at Thinkific.com/eof-access.
HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

The One-Day Summit Formula with Dr. Mark Wade: From the 2019 archive

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Show Notes

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