Matt Paulson is the president of American Consumer News, a conglomerate of Internet businesses that receive a combined total of 1.3 million unique visitors per month and generates nearly $400,000 per year in gross revenue. His company operates a press release distribution service, an online video content network, a web development agency, a financial news website and a daily investment newsletter that has 34,000 active subscribers.
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- “In the house of the wise, there are stores of choice food and oil, but a foolish man devours all he has.” – King Solomon click to tweet!
- Matt had developed an incredible system that was brining in close to six figures a year. Then BOOM, the Google panda update happened and wiped out 90% of his income. Matt shares why he was able to recover from this potential disaster.
Entrepreneurial AHA Moment
- Test test test. We all hear the benefits, but when Matt implemented a testing strategy, he saw a 30-40% increase practically overnight. His method could not have been more simple, and it has to do with colors…
- Matt has a wide variety of businesses that stream income. He takes 30 seconds to describe each, and unveils priceless nuggets of information.
Small Business Resource
- Visual Website Optimizer: An easy to use A/B testing tool that allows marketing professionals to create different versions of their websites.
Best Business Book
- Sell More Software by Patrick McKenzie
- Eric Ries
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