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Matt Paulson of American Consumer News

April 24, 2013

Matt Paulson is the president of American Consumer News, a conglomerate of Internet businesses that receive a combined total of 1.3 million unique visitors per month and generates nearly $400,000 per year in gross revenue. His company operates a press release distribution service, an online video content network, a web development agency, a financial news website and a daily investment newsletter that has 34,000 active subscribers.

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Resource Mentioned:

  • Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!

Sponsors

  • LegalZoom: Enter code FIRE at checkout for killer savings! LegalZoom: Online legal document preparation services.
  • Ting: Partnership link for an instant $25 savings! Ting: A mobile phone service that brings clarity, usability, & significant monthly savings to you!

Success Quote

  • “In the house of the wise, there are stores of choice food and oil, but a foolish man devours all he has.” – King Solomon.

Business Failure

  • Matt had developed an incredible system that was brining in close to six figures a year. Then BOOM, the Google panda update happened and wiped out 90% of his income. Matt shares why he was able to recover from this potential disaster.

Entrepreneurial AHA Moment

  • Test test test. We all hear the benefits, but when Matt implemented a testing strategy, he saw a 30-40% increase practically overnight. His method could not have been more simple, and it has to do with colors…

Current Business

  • Matt has a wide variety of businesses that stream income. He takes 30 seconds to describe each, and unveils priceless nuggets of information.

Small Business Resource

  • Visual Website Optimizer: An easy to use A/B testing tool that allows marketing professionals to create different versions of their websites.

Best Business Book

  • Sell More Software by Patrick McKenzie.

Interview Links

  • Matt’s site

Mentions

  • Eric Ries.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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