Michael Bungay Stanier is Founder and Senior Partner at Box of Crayons, a company that helps people and organizations do less Good Work and more Great Work. He is the author of the new book The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever.

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Resources Mentioned:

• Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• boxofcrayons.biz – Michael’s latest venture
• Helping – Michael’s Best Business Book
• IDoneThis.com – Michael’s Small Business Resource
• Dan Sullivan of Strategic Coach – Resource recommended by JLD and Michael

3 Key Points:

1. Feedback is important but it’s not gospel—take bits and pieces of it.
2. Know who your real client is—if you don’t, then you’re wasting your time.
3. Get clear on the end-game so you can play the game.

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

• [00:37] – John introduces Michael to the show
• [01:07] – Michael highlights his background
• [03:18] – Forced into entrepreneurship by 9/11
• [04:14] – How Michael generates revenue
• [04:27] – Do less good work and do more great work
• [06:11] – Worst Entrepreneur Moment — getting CRUSHED by a potential client
• [08:49] – Figure out WHO the REAL client is
• [09:31] – Until you actually do something, you’ll never know the right versus the wrong
• [10:19] – You have to listen to the feedback, but you also have to realize that the feedback isn’t gospel
• [11:06] – Entrepreneur AH-HA Moment
• [11:22] – Dan Sullivan of Strategic Coach
  • Phase 1: “I am a…”
  • Phase 2: “I am an entrepreneur who…”
  • Phase 3: “I am somebody who creates intellectual property for…”
• [13:32] – What are you doing to invest in yourself?
• [14:07] – Show up in a humble way every day
• [14:38]– Biggest Weakness?—Answer “how much is enough?”
• [15:50] – Biggest Strength? – Stupidity
• [18:12] – Fired Up About? – Learning how to launch a book
• [19:20] –The Lightning Round
  • What was holding you back from becoming an entrepreneur?—Thinking money is more important than purpose
  • What is the best advice you have ever received?—Michael, you are a good person
  • What is a personal habit that contributes to your success?—Have two tables: a creative table and a process table
  • Share an internet resource, like Evernote, with Fire Nation—IDoneThis.com
  • One book to have on your bookshelf?—Helping
  • Imagine you awoke in a brand new world, identical to Earth, but you knew no one. You still have all your experience and knowledge. What’s the 1^st thing you would do?—Go out and find a job

• [23:03] – boxofcrayons.biz
• [23:18] – Know what to say NO to, so you can then know what to say YES to

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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