Miki Agrawal is a trailblazing entrepreneur, author, and speaker who founded TUSHY, THINX, and HIRO. Known for turning taboos into thriving industries, she’s redefining innovation with creativity, purpose, and soft power.

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Guest Resources

Hiro: Nature’s Favorite Diaper – Visit the website and use code MYCELIA for savings when you subscribe.

Hiro Diapers Instagram – Follow Hiro Diapers on Instagram.

Miki Agrawal Instagram – Follow Miki on Instagram.

Hello TUSHY – Check out Hello Tushy website.

3 Value Bombs

1. Spaciousness fuels innovation. Your best ideas often come when you intentionally create time to think and connect with nature.

2. The next era of entrepreneurship is “outsized impact, outsized returns in that order.”

3. Small, inspired actions compound; eco-conscious micro-shifts in parenting and business create massive long-term impact.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Fungi, Plastic, and the Future of Business: Miki Agrawal’s HIRO Vision

[1:00] – Miki shares something she believes about becoming successful that most people disagree with.

You need spacious time alone to unlock creativity and innovation.
Sacred, uninterrupted thinking time creates breakthrough ideas.

[1:22] – Miki talks about her inspiration for Hiro, and how did plastic-eating fungi become the foundation for the business.

The idea sparked during a “thinking day” inspired by observing nature.
Realization: baby waste is nutrient-rich, yet wrapped in plastic and discarded.
Discovery that certain fungi can break down plastic carbon backbones.
Hiro was born from combining diaper waste with plastic-eating fungi innovation.

[3:22] – Miki talks about how she harnessed natural solutions to tackle man-made problems and what lessons she learned from letting nature lead.

Nature is the greatest innovator, iterating for 3.5 billion years.
Fungi evolved to break down lignin in trees leading to fossil fuel formation.
Since plastic derives from fossil fuels, fungi can also break down plastic.
Collaboration with top mycologists, scientists, and diaper engineers made the solution scalable.
Hiro Diapers: unbleached, high-performing diapers paired with fungi pouches to initiate breakdown after disposal.

[10:01] – A timeout to thank our sponsors.

Hostinger: Visit Hostinger.com/ONFIRE, use code ONFIRE for 20% off, and build your site today.
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

[12:19] – Miki talks about what the next era of entrepreneurship looks like when profit and planet work together.

Impact comes first; profits follow sustainable innovation.
Nature-conscious businesses generate long-term dividends.
Creative breakthroughs often come from connection to the natural world.
Entrepreneurs should intentionally cultivate embodied and environmental awareness.

[15:05] – Miki talks about what THINKS and TUSHY taught her about scaling culture and shifting brands and how she applied it to Hiro.

Name the problem clearly to earn the right to solve it.
Use storytelling and art to shift culture and spark movements.
Build community-first (the “mycelial” model) instead of relying solely on paid ads.
Activate ambassadors like doulas, midwives, and birth workers.
Launch creative awareness campaigns (like a 6,000-diaper installation).

[18:13] – Miki tells how parenting influence leadership and mission-driven innovation.

Parenthood is an “acupuncture point of change” from “me” to “we.”
Ecosystem consciousness: when the soil thrives, the family thrives.
24% of landfill waste is food composting alone can dramatically reduce waste.
Micro-actions (like adding a fungi pouch) create momentum for larger lifestyle shifts.
Regenerative choices protect the next generation’s health and future.

[22:19] – Call to action.

Hiro: Nature’s Favorite Diaper – Visit the website and use code MYCELIA for savings when you subscribe.
Hiro Diapers Instagram – Follow Hiro Diapers on Instagram.
Miki Agrawal Instagram – Follow Miki on Instagram.
Hello TUSHY – Check out Hello Tushy website.
Choose regenerative products that serve both family and planet.
Support regenerative models and eco-forward parenting practices.

[22:56] – Thank you to our Sponsors!

Hostinger: Visit Hostinger.com/ONFIRE, use code ONFIRE for 20% off, and build your site today.
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!