Nathalie Lussier is a digital strategist, software engineer, and founder of the AmbitionAlly software startup for ambitious business owners. She’s been building websites since she was 12 years old, and she loves helping entrepreneurs get techy with it and launch their courses online, profitably.

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Resources Mentioned:

Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
Ambition Ally – Ambition Ally website (Sorry! This link was active when this episode was first published in 2016. This site is no longer available.)
The Freedom Journal – Set & Accomplish your #1 goal in 100 days!
Nathalie Lussier – Nathalie’s Website

3 Key Points:

Being bad at something before doesn’t mean you’ll be bad at it forever.
If something works for someone else, it doesn’t mean it will automatically work for you.
Make sure you’re focused on your customers and not just your idea.

Click here to join the FREE Webinar!

The Launch Triangle Webinar goes down on Nov 7^th, 11^th, and 15^th 2016 at 1:00pm/2:00pm EST

Click here to learn more about Nathalie’s course, Launch it and Profit!

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

[01:06] – Nathalie turned down a job offer from Wall Street
[01:28] – Her first business was about healthy eating
[02:26] – Nathalie was on Episode 61 of EOFire
[03:25] – Because you were bad back then, doesn’t mean you will be today
[03:42] – The Art of the Launch
- [04:02] – The Offer Strategy
  - [04:12] – Nathalie thought she knew what people wanted to buy
  - [05:01] – She missed what people wanted to get help with and pay for
  - [05:09] – Two big keys: a problem people are looking to solve & something they’re willing to invest in to resolve
  - [05:18] – Ask people where they need help
  - [06:36] – Sell them what they want and give them what they need
- [06:53] – The Pre-Launch Strategy
  - [07:09] – We think what works for others will work for us
  - [07:30] – Make sure your content matches what you’re delivering
- [08:30] – Timing is huge
  - [09:08] – You don’t need to give people as much time
- [10:57] – Execution energy is key, too
  - [12:22] – When you have that energy, people are more likely to come with you on your journey
- [12:52] – Nathalie is delivering a FREE valuable webinar: The Launch Triangle on Nov 7^th, 11^th, and 15^th at 1:00pm/2:00pm EST
- [14:46] – Spending time, money and energy on a launch
  - [15:06] – Don’t spend too much money on the tech side
  - [15:25] – Having something that looks professional is key
  - [15:45] – Bootstrap
  - [16:05] – Spend some money on marketing, too
  - [16:18] – Spend a lot of time creating content
- [18:24] – Counter-intuitive strategies
  - [18:45] – Co-create products or program with beta clients/customer
  - [18:59] – Reach out to past clients or open up a beta round
- [20:25] – 3 Keys for the You’ve Made a Sale email
  - [20:31] – Use urgency
    - [21:02] – Examples: fast action bonus, early bird price
  - [21:16] – Increase engagement in your pre-launch
  - [21:49] – Make sure you have a guarantee or a policy that people feel secure
- [24:06] – Focus on the people and not on the technology
- [24:51] – Learn the BIGGEST lessons from launching and re-launching at Nathalie’s webinar this Nov 7^th, 11^th and 15^th

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Profit Every Time You Put Together a Marketing Campaign with Nathalie Lussier