Nicky Billou is co-host of the podcast The Business Of Thought Leadership, featuring amazing guests like Seth Godin, Larry Winget and yours truly :) He is the best-selling author of Finish Line Thinking: How To Think & Win Like A Champion. He is co-founder of eCircle Academy, which helps coaches and consultants 10X their income while working less.
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- Finish Line Thinking: How to Think and Win Like a Champion – Nicky’s book
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- Be very specific in defining your niche.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:10] – Nicky’s book, Finish Line Thinking: How to Think and Win Like a Champion, became a #1 international bestseller
- [01:20] – He also had the privilege of working with a mentor – Nicky helped him do something incredible
- [01:28] – Raymond Aaron ran a polar race
- [01:41] – Raymond taught Nicky that the most important thing he could do for his success is to ensure he speaks in the singular
- [02:11] – Nicky was on Episode 1081 of EOFire
- [02:41] – Thought leadership is when a person is known for doing something
- [03:07] – People who need help in your area of expertise are going to come to you
- [03:39] – “If you don’t have clarity around your message, you’re not going to have clarity in who your message can help”
- [04:40] – A niche message is a very specific message that is tailored to an individual who has a specific problem
- [05:32] – “You have to know who your target market is”
- [05:48] – A target market is a group of people an entrepreneur can readily identify
- [05:58] – Nicky shares how he helped his client, Dan, get clear on a niche message
- [07:03] – Dan’s niche message helped him go from 7 clients to 280
- [08:24] – Being a coach limits you
- [08:44] – Being a thought leader makes you someone who helps people through your expertise in a variety of ways
- [10:18] – What lights Nicky up are men like JLD spreading the fire of entrepreneurship, getting to see people believe in the majesty of their dreams, and helping people succeed
- [11:09] – What sets Nicky apart is that he sells from a space of love
- [12:26] – “I care about these people”
- [13:15] – If you come from a place of love and care, people will feel it and they will choose to do business with you
- [13:59] – In September 2009, Nicky’s then-wife left him out of the blue
- [14:16] – As a result, Nicky lost almost 95% of their clients. Without the grace of his family, he would be living in the streets
- [14:45] – Whatever you’re facing, don’t do it alone
- [15:01] – Nicky took responsibility and that’s when he found success
- [15:32] – His failure helped him realize that no man or woman is an island
- [16:08] – The cause of Nicky’s success is the people who he’s worked with
- [17:02] – Leading a legacy of champion entrepreneurs and fathers is Nicky’s success
- [17:31] – Connect with Nicky via email and on his podcast
- [18:50] – The Freedom Journal helped Nicky increase his financial success by 50%!
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