Robert Glazer is the author of Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing and the founder and Managing Director of Acceleration Partners, an industry-leading affiliate marketing agency.
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Resources
Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
Sanebox – Robert’s small business resource.
Performance Partnerships – Robert’s Top Business Book.
FridayFWD.com – Robert’s website.
Get free copy of the first chapter of Robert’s book at AccelerationPartners.com/fire.
The Freedom Journal – Set and Accomplish your #1 goal in 100 days!
Free Podcast Course – A free 15 day course on how to Create, Grow & Monetize YOUR Podcast!
3 Value Bombs
1) A great company is defined by its culture, core values and leadership.
2) Focus in on one or two tasks and delegate the rest to others.
3) Leverage influencer marketing to expand your brand’s reach.
Sponsors
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Show Notes
(click the time stamp to jump directly to that point in the episode.)
[00:52] – Aside from Acceleration Partners, Robert also founded BrandCycle, which is in the performance marketing space
[01:38] – Robert’s expertise is in customer acquisition and performance marketing
- Robert believes in building a great company by establishing a culture, core values and leadership
[02:27] – Share something we don’t know about your area of expertise that as Entrepreneurs, we probably should: Affiliate marketing is creating a performance-based relationship with a win-win nature
- Affiliate revenue is a big part of Entrepreneurs On Fire’s revenue
[03:55] – Worst Entrepreneurial Moment: Robert’s business had a bad quarter because of a mis-hire
[05:50] – Robert learned two things about hiring from this experience
- First, have a process in place and don’t get too excited about a candidate
- Second, don’t assign the hiring process solely on one person
[06:53] – Entrepreneurial AH-HA Moment: Robert was thinking of how to solve a problem while in a taxi cab with part of his team. He suddenly thought that they should become publishers—that they should create a separate company that would help their existing business
[09:38] – The lesson is to focus in on just one or two things, then have others to work on the other tasks
[10:11] – Before an entrepreneur gets to his first $10M in revenue, he needs to have focus
[10:52] – What is the one thing you are most FIRED up about today? Robert is fired up about how his book can make an impact on affiliate marketing
- “Performance doesn’t get old”
[12:00] – More people are spending and willing to spend on influencer marketing
[13:14] – People use influencer marketing because they’re paying for placements
[16:27] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “A low tolerance on [taking] risks”
- What’s the best piece of advice you’ve ever received? – “Just start”
- What’s a personal habit that contributes to your success? – “Definitely redesigning my morning routine”
- Share an internet resource, like Evernote, with Fire Nation – Sanebox
- Share the book that you wrote and why you wrote it? – Robert wrote Performance Partnerships because he thinks that the industry is misunderstood and he wants to address what performance marketing does and doesn’t do
[20:31] – Find Robert at AccelerationPartners.com and get a free copy of the first chapter at AccelerationPartners.com/fire
[20:50] – Robert’s Friday Forward inspirational notes can be found at FridayFWD.com
[20:56] – Make choices that are aligned with your values and goals
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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