Shannon is an authority on storytelling. He has told stories all over the country – with The Moth, Snap Judgment, and his own podcast, Shannon Cason’s Homemade Stories. His training and consulting on Brutally Honest Storytelling is helping people and organizations connect with their audiences better through honest storytelling.
Click to tweet: Fire Nation, Shannon shares his incredible journey on EOFire today!
Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:03] – Shannon lives in Detroit with his wife, two daughters and niece. They are regularly visited by his mother-in-law, mother and sister, so he lives in a house full of women that keep him insane. He is on the road a lot telling stories, hosting and giving workshops
- 02:02 – Shannon will be one of the keynote speaker at 2017’s Podcast Movement
- [02:35] – One BIG and Unique Value Bomb: The stories of your failures and mistakes are the most interesting and relatable. It is important to be honest about those obstacles and it will inspire others to overcome their own obstacles
- [03:17] – The stories that changed your life might be the stories that will change someone else’s life — don’t be afraid to tell that story
- [04:21] – Worst Entrepreneurial Moment: Shannon says he has failed so many times but realized these failures are where his stories come from; so he started to put himself in impossible situations to get a good story from it
- [04:58] – Shannon was at WBEZ Chicago where he created his Brutally Honest Storytelling series of keynotes and workshops — his live show of homemade stories were not as successful as he thought they would be and he felt it was because he was playing it safe
- [05:42] – Shannon did an open mic show in Ann Arbor, Michigan and only a few people showed up. Shannon realized he had to go bigger
- [06:16] – Shannon thought that if he failed, more people should see his error rather than just a handful of people
- [06:30] – Shannon has plans to do bigger shows and he already has a budget for it
- [07:13] – Biggest Lesson Learned: When you fail, it’s okay to go back. Do not downgrade your vision for the next time you go at it. Learn from your mistake and then go for a different goal than the one you failed at. Do something bigger, do something greater than you have before
- [08:25] – JLD says he las listened to Shannon’s stories and can listen to him all day, as he has a way of weaving tales together in a mystical way
- [09:01] – Entrepreneurial AH-HA Moment: Shannon was sharing his stories in the back closet of his apartment and was waiting for his big break. Shannon asked Glenn Washington to mention him and his podcast and Glenn agreed
- [10:23] – Shannon’s listeners went from hundreds to thousands and then he did his Kickstarter campaign to get better equipment
- [10:54] – Shannon got to work with WBEZ Chicago, and he now hosts for The Moth; he also did an episode for Snap Judgement and has done storytelling everywhere
- [11:32] – Shannon wanted to be noticed, but he waited for a long time and now he challenges himself to speak up and let people know that he is here
- [12:02] – JLD says you have an obligation to raise your hand and say “pick me”
- [12:36] – JLD tells Fire Nation to stop waiting and steer your own life in the direction you want it to go
- [13:47] – What are you most FIRED up about right now? – Brutally Honest Storytelling. People have stories to tell, but they sugarcoat them
- [17:21] – The Lightning Round
- What was holding you back from becoming an entrepreneur? –“My patience on being discovered. You know, I had to learn that I had to discover myself.”
- What’s the best piece of advice you’ve ever received? – “Do one thing.”
- What’s a personal habit that contributes to your success? – “Being myself”
- If you could recommend one book to our listeners, what would it be and why? – Understanding Your Potential by Myles Munroe
- [22:23] – Don’t let anyone else control your story, they might get it wrong. Tell your own story
- [23:21] – Tell the stories that you are afraid to tell and you control that narrative
- [23:55] – If you share your stories, you can help yourself and others
- 24:01 – Connect with Shannon at his website and follow him on social media @shannoncason
3 Key Points:
- Tell a story where you’ve failed — it will be the one that is relatable to people and will give them value.
- You have an obligation to speak up and share your talent with the world.
- Discover yourself — discover who you are and what you have to offer.
- Understanding Your Potential by Myles Munroe – Shannon’s Top Business Book
- Shannon Cason – Shannon’s website
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- Shannon Cason’s Homemade Stories – Shannon’s podcast
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