What could be more interesting than a decorated combat veteran who turns failing businesses into success across Europe and the USA, and who has been hand-picked to consult some of the most influential people in the world? Someone who has been a bodyguard for rockstars, run international organizations for celebrities, managed musicians, sports personalities, and politicians! Meet Steven Eugene Kuhn!
Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Steven Eugene Kuhn – Steven’s website
3 Value Bombs
1) Start living your life by honesty, integrity, and transparency.
2) Your authenticity dictates your market value.
3) Live and give without any expectations.
Billy Gene is Marketing: My friend Billy Gene has a completely free training that will teach you exactly how to use paid ads to get more customers in any niche. Visit WatchBillysVideo.com to access his free training today!
**Click the time stamp to jump directly to that point in the episode.
Today’s AUDIO MASTERCLASS: Creating your own H.I.T. Squad – The human sales funnel
[00:06] – Steven Eugene Kuhn shares something unique about himself
[01:00] – Steven talks about the meaning of H.I.T.
- Honesty, Integrity, and Transparency (H.I.T.); use it to break through the imposter syndrome
- Fear is NOT REAL. It’s something the brain creates to keep itself in its comfort zone. BUT we, as entrepreneurs MUST see it as a bridge that needs to be cross
[02:12] – Using H.I.T. as a funnel for yourself
- Honesty and Transparency is what you are with yourself. Know who you are first and that’s what is going to build Integrity
[03:15] – Steven shares the results H.I.T. yielded him — working with Andrea Bocelli
- H.I.T. is being authentic because it’s authenticity that dictates your market value
- The value Steven brought to the business was the connections and negotiations with record labels
[08:10] – The Human Funnel — Steven breaks it down, so be sure to tune in!
- Give before you take! This is an important thing to note
[09:41] – No one person is perfect; everyone makes mistakes… Steven takes us through his failure story
- Steven’s lesson: Live and give without expectations
- Steven lists out the products they were able to sell
[15:42] – Steven’s #1 piece of advice on selling: do intuitive marketing
- Selling = Intuition + Fulfilling a need
- Fact: Niche is where the money is at!
[20:56] – Does H.I.T. work in all businesses? The truth is, YES! Listen in as Steven tells us why!
[22:46] – Learning H.I.T. requires that a person be brutally honest with ones self
- Get out of your head with the help of a coach or a mentor
[23:29] – The mastering process of H.I.T. varies from one person to another
[26:03] – The RESULTS = the END GAME
28:00 – Join Steven’s Immediate Impact Coaching Club with a 50% OFF Coupon! Check out Steven-Kuhn.com and sign up for his H.I.T. Video Series
JLD: Boom. Shake the room, Fire Nation. JLD here with an audio master class, a master class of awesome and today we’re going to be talking about you creating your own hit squad, the human sales funnel. Steven Eugene Kuhn drops some value bombs all about this. I was taking notes. I hope you will too and what could be more interesting than a dedicated combat veteran who turns failing businesses into success across both Europe and the USA and has been hand-picked to consult some of the most influential people across the world. Someone who’s been a bodyguard for rock stars, run international organizations for celebrities, manage musicians and sports personalities and politicians.
Yes, that’s the person who’s delivering this audio masterclass to us today, Steven Eugene Kuhn. So, after our sponsor let’s dive right in.
JLD: Steven, say what’s up to Fire Nation and share something interesting about yourself.
Steven: Fire Nation, hello, this is Steven Kuhn. I am a 6’4”, 280 lb. military veteran living in Europe and my special power is that I have women’s intuition. Wait a second. What I mean is –
JLD: I think Mel Gibson made a movie about that.
Steven: What I mean is I’ve honed my intuition so that when the political figures wanted to know Obama’s next move, I was the guy they turned to and sure enough, I predicted it correctly. And so I use this intuition as a consultant to land big deals for my clients or I teach my clients how to develop their own intuition so they can show up and run their business and life of their dream.
JLD: Wow! Well, Fire Nation, that’s Steven coming at you live in the audio masterclass that we have coming at you live is Creating Your Own HIT Squad. That’s H-I-T. Creating Your Own Hit Squad, the Human Sales Funnel. So, first and foremost, Steven, what the heck is hit?
Steven: Well, HIT, it stands for Honesty, Integrity, and Transparency. But before I even get into HIT and why it’s important let’s talk about one thing that every single one of your listeners either struggles with or has struggled with and that’s the famous imposter syndrome. That’s the idea that you’re a fraud or that somehow everyone’s gonna find out that you’re not as good as you think you are. Like everyone else has it all figured out and it’s just a matter of minutes before it all falls apart. I think we’ve all had that. I mean I’m sure you’ve had that too, right? Breaking through that ceiling?
Steven: I have a great quote that I’ve found. It sums it up. It’s “for a seed to achieve its greatest expression, it must come completely undone. That the shell cracks, its inside comes out, and everything changes.” To someone who doesn’t understand growth, it looks like complete destruction but it’s actually pure growth. So, like anyone who’s starting out or turning around a business is in this phase and the reason that they feel like a fraud is because you’re terrified that you’re going into a space that you’ve never been before. And I always say fear is not even real. Fear is something that the brain creates to keep itself in its comfort zone. We just have to see fear as a bridge. We cross it and we achieve amazing, amazing things.
JLD: So, how exactly does HIT work?
Steven: HIT is something that you use to turn your entire business and everything around you into a funnel like you said. And it ensures that you’re clear with yourself first. So, basically, the reason that you’re talking about honesty, integrity, and transparency is honesty and transparency is what you are with yourself first meaning you have to know who you are and why you’re doing what you’re doing and what you’re doing. And the byproduct of honesty and transparency is integrity. And integrity is the basis for every single healthy relationship on the planet with any other human being whether private or personal.
Now, what that does it’s like equity. It’s human equity is basically what it is. So, when I build a relationship with someone, it’s built on that foundation of integrity and that integrity is bulletproof. And people learn to rely on that and not only rely on that but count on it for you to be there for them whenever they need anything whatever that could be.
JLD: So, when you’re going through this whole process what are the results? What is HIT actually do for you?
Steven: Let me tell you a story about how I ended up working for Andre Bocelli using HIT. So, I had zero experience and no industry contracts and on a retainer when no one else in the music business even gets retainers. So, for anyone listening who doesn’t know who Andrea Bocelli is, he’s the No. 1 opera singer in the world. He’s basically our generation’s version of Pavarotti.
So, it was the most profitable haircut I ever got. I was in a barbershop in Dusseldorf run by a couple that just happened to be the guitarist for Andrea Bocelli. And we got to talking and I managed to score a meeting with Andrea and his wife in London. So, I flew to London with my wife and when I showed up, Andrea wasn’t even there and only his wife who is, by the way, his manager and happens to be a tiger, a real tiger. And someone else may have gone in thinking, “Wow, I got stood up. He didn’t even show up. I’m going to lose this deal.” Well, I don’t think about that because I didn’t know anything about the industry and I was there to do one thing and that was to land Andrea Bocelli as my client.
And to grow his business outside of the opera world because I know that he was good in the opera world but I knew that he needed help in the outside world. So, this is how that conversation went just to show you how HIT works. I had done my homework so I was able to quickly point out the gaps in their business model and I showed them how I could grow their business in a matter of weeks. At first, she was shocked because that I even had this kind of information and I told her I wanted 20% of their takings from the business that I brought in and a retainer and she literally laughed in my face. And she’s like, “No one in this business gets a retainer. No one in the music industry gets a retainer. You get 20% and that’s it.”
Well, 20 minutes later I walked out of there with a retainer agreement that I kept for 2 years for the entire 2 years that I worked with them and the 20% and within 2 weeks I was in my first meetings in London with the CEOs and the top record labels. And that’s what I’m famous for. I’m famous for landing the impossible deal and I can get anybody’s private telephone number and I can land a meeting with just about anybody and anybody will pay attention to what I say. I did the same thing with Olivia Newton-John and Mick Jagger. So, the reason this works is because they look at you and they go, “There’s nothing that I can find on this person that has a hole. This guy, everything he says comes from a place of pure solidity. There’s no ifs, there’s no buts, there’s no ums and uhs. It’s straightforward. This guy knows who he is what he can achieve and I believe him.”
That’s what HIT is. Because I’m honest with myself, I’m transparent with myself in everything that I do and every single situation in my life especially the hard decisions that I have to make. That’s what HIT is all about, being you. You can’t be authentic without knowing who you are and authenticity dictates your market value.
Look, John, you’re who you are because you’re who you are. You’re super successful because of who you are and you could never be authentic if you don’t know who you are and that’s all that HIT is all about. It’s about finding out who you are and capitalizing on that.
JLD: Now, what exactly did you bring to the table in that time where she laughed in your face to walking out the door with the retainer that she laughed at you about that switched it all around? What flipped it?
Steven: Well, what flipped it was my pure words of – well, she goes, “No one gets a retainer.” And I said, “Well, that’s the only way that I work and if you want these kind of results that I’m promising you, this is what you gotta do.” And she looked at her assistant, Alicia who was quite an attractive Italian woman and she said, “What do you think?” and she goes, “I don’t know this guy from Jack. I don’t know who he is. I don’t know why he’s even here.” It was a total blowout and I just sat there and said, “Look, if this is what you want, I’m the man. Let’s do this.” And they said, “Okay, we’ll give it a try.” And I was there for two years and I actually left and they didn’t want me to leave but I left because I was done.
JLD: So, what exactly did you bring of value to the equation after that, after you got the retainer and the agreement of the 20%, what did you do to actually bring that company money?
Steven: Well, what I’m good at is connecting people and I have a massive contact list through all my years of working in politics and celebrities and whatever everything else that’s included in that world and I just made a few calls and I ended up – basically what they needed was a contract renegotiations, they needed a contract for the guitar group, they needed some other renegotiations for their other ideas. There’s a new tax shelter in London in the UK that has to do with artists and they needed some kind of information on that as well. So, I went to London and I literally got into almost every single CEO’s office of every single record label there was within two weeks and they couldn’t even do that as Andrea Bocelli if you can believe it or not.
And the way that I can do that is because I find people’s telephone numbers, I get on the phone and I called and this is how the conversation went with Sony. And I said, “Hello, this is Steven Kuhn. I’m calling for Andrea Bocelli. I have a business proposition for you. It will take you about 10 minutes. I would very much appreciate a coffee with you and then we can part our ways one way or the other.” And the woman said to me, “You’re not from this industry, are you?” And I said, “I am not.” And she goes, “Great. When can you be here?”
JLD: So, you mentioned the human sales funnel a couple of times and how does this specifically relate to the human funnel? How does that work?
Steven: Think about it. Who would you rather do business with and who do you talk about when you refer people? You talk about the people that were the worst ones and the best ones. So, basically a sales funnel is basically a process that brings you from to A to Z to buying a product and me, I never really did any promotion or any kind of promotion or marketing at all for anything that I do and I’ve earned high six figures my whole life almost. And that’s only because of referrals and it’s because of this human funnel, this equity that happened all of my relationships. I can literally call someone I haven’t spoken to in 15 years and they’ll pick up the phone and do me a favor immediately because I always elevate others.
So, I make sure that before I take, I give and this is building that equity in relationships and building this integrity. I mean I’ve turned down deals – recently two weeks ago I turned down a deal in Australia, 400 thousand Australian dollars because it just wasn’t sitting right with me. There was something wrong. There wasn’t something right. The integrity wasn’t there. The honesty wasn’t there and people are like, “Are you crazy? That’s a lot of money.” And I’m like, “Yeah, and I needed that money.” But to be able to feel fantastic about turning down money is something really special.
JLD: So, you’ve obviously learned a lot of lessons. I mean you wouldn’t have turned down 400 thousand Australian dollars if you hadn’t learned some lessons in the past. I mean you’re following your gut, you’re following your intuition, but you learned how to do that over the years. So, a little bit of a curve ball here. Take us to a time that you did make a mistake or what was one of your biggest missteps that you’ve had in the industry? Tell us that story.
Steven: Well, the industry – it’s funny because I’ve worked in so many industries.
JLD: Maybe just your favorite failure story that you have.
Steven: Okay. Favorite failure story. Yeah, I landed a deal with – I don’t know if you’ve heard the company, the product Le Bag. I was a consultant for Le Bag. It did 30 million in about three months on Facebook and in B to B and I was responsible for that and that was in 2016. And when the product was fading, I had a chance to get this on Amazon. So, we went to Amazon and I got into Amazon and I paid a consultant in the United States and I did some halfway decent due diligence but not as much as I usually would have because we were in a rush because the product, the lifecycle was running out and we pumped in $120,000 to this guy to do marketing for us on Amazon and then as soon as we got it on list ranking 1, Amazon changed the algorithms and we were on page like 300.
So, we lost that whole 120k and we paid for the stock and we sold it to him commission. The prices plummeted because there was about a hundred copies on the market by then and as a matter of fact to this day they’re still sitting in a warehouse in LA and we lost almost $200,000 because of that. So, that was a huge loss on my part because I jumped the guy trying to – I wasn’t listening to my intuition. My own intuition said it was dead but my contract giver, he said, “Look, I want one more big sale. I want one more big sale” and I went against my own intuition to please him. And that comes down to expectations. And this is a big part of HIT as well is that living and giving without expectation. So, if I do my job or my tasks or my contracts according to my intuition, I’m always going to be successful because my intuition’s never wrong.
But as soon as I bring someone else’s ideas or thoughts or wishes or please into my mix, it’s going to mess up my whole calculation. So, that’s exactly what happened. He said, “Look, I want one more time” and I went against my intuition and we lost all that money. Of course, I got blamed for it but I made him 30 million so it wasn’t that bad but still it was at the very end. It was a group of four guys and they were all under 30 so you could imagine what they did with 30 million.
JLD: Yeah, but let’s be honest, Steven and maybe I’m wrong but you say they made 30 million. So, was that 30 million gross sales?
Steven: Gross. It was gross. Of course.
JLD: Let’s be honest then. We gotta break this stuff down. 30 million gross sales, I hate to say it but that’s not much when you take out everything else. You take out how much it cost them to get the product, to ship it, to list it, do all these things, and then you’re paying taxes on that profit. I mean maybe they’re splitting seven or eight million dollars between the four of them and that’s real money but it’s not 30 million dollars.
Steven: No, it’s not. People talk those numbers. They always talk gross numbers because it sounds better.
JLD: It sounds better but it’s not reality.
Steven: No, and it hurts more too so people like pain as much as they like pleasure believe it or not.
JLD: Sometimes more. Definitely sometimes more.
Steven: They would say they run away from pain but that’s not true. Most people run right into it.
JLD: They run into it. They beg for it. There’s so many people who purposefully seem to sabotage themselves. It’s like, “Do you want that pain? Where are you coming from for this?” But just to give you a visual, Fire Nation, the Le Bags, those are those bags where – They’re not like trash bags. If you picture you’re flapping this bag in the wind and it fills up with air, then you put it down and then you sit on it and it’s very comfortable and a lot of people love them at the beach because you can pack them up to the size of your fist and then you just open it up in the ocean air blows into it and creates this chair that you sit into. Is that kind of what it is, Steven? Is that what I’m thinking about?
Steven: Yep. Yeah, it’s an air sofa. Exactly. It’s parachute material.
JLD: So, you mentioned that it really took off in 2016 and then it started to fade. What were some of the reasons for fading besides competition? What were some other reasons?
Steven: Oh, it just saturated the market. We sold so many so quick it was just ridiculous but what we did we kept the wave and we had a massive mailing list so we brought out what we called the trust bag and I had the trust bag manufactured in Poland and then the rest of the time in China and we did I think 15 million with that. And then right after that one before that one faded – that one actually faded because of product quality. The quality was horrible. It was $140 retail for this.
JLD: What is a trust bag? Almost like a rucksack bag?
Steven: Yeah, but it’s cut slash and stab let’s say resistant. It’s not proof but it’s resistant. And what I did, I did a disruptive video and I took basically a pistol and I shot it and I just put it on Facebook. That’s when you could have pistols on YouTube and I shot it and that went viral of course. We had I don’t even remember, 5 million hits in a day or something and of course, people thought that meant that it was bulletproof so we have all these videos. If you go to YouTube and put in trust bag bulletproof, you’ll see YouTube videos, people shoot them with air 15 saying that we’re lying that it’s not bulletproof which was hilarious because obviously we never said it was but it was great for the PR so we sold 15 million dollars’ worth of it.
Steven: I know. That’s crazy. After that, then when that started to fade because of quality issues we came out with the suprella, reversible umbrella and we did I think 4 million in about a month and actually, they’re still selling it in Australia on Groupon.
JLD: When it’s on Groupon, that’s kind of the death knell in my opinion.
Steven: Yeah, exactly. That’s the end of the road. You make like 30 cents a unit or something.
JLD: You’re like, “Okay, how do I get rid of this stuff now because it’s costing us money to store somewhere.” So, let’s just maybe before we take a break here, I want to kind of talk about selling. You’re obviously really good at selling. I mean you did the Facebook video that had 5 million hits and was selling all these things and you come up with product after product so what about selling? Kind of talk about that. You’ve done a lot of selling and a lot of different industries, a lot of nations. What’s something you really want to make sure that we, Fire Nation get about selling?
Steven: When I went to the stage of the world affiliate conferences and stuff, they always ask me the same question like, “What is it that you sell and how do you always land this” – I don’t always “But how does it look like you always land this sort of winning combination?” And I call it intuitive marketing. We did all of our videos with our iPhone and we were online within 10 minutes and selling within 15 minutes so we used small teams, we could react and act super quick. We did all of our answers. For instance, at any time we had somebody who had a complaint, we would do video. We would address that complaint.
If someone says, “Look, the bags are fake. You can’t blow them up without a fan” we would do a video of blowing it up without a fan and things like that. So, it was called intuitive marketing so we would literally sit there and we would react to every single way possible and every single situation we had a complaint we’d film another video and put it online to make sure that people realized that we’re addressing their needs. So, when it comes to selling, it’s all partly my intuition and fulfilling a need. So, what’s the market niche or the market need that your product is fulfilling or serving? That’s the No. 1 question that I always try to find and people always go, “I have this great product. I’m going to bring it to market” but they don’t know what the need is yet so they have the product and they go out and try to sell it and people are like, “What’s it for?”
And they’re like, “It’s for everybody.” Well, you can’t have everybody. Niche is where the money is. Niche is where the money is.
JLD: The riches are in the niches, baby.
Steven: That’s right, baby. That’s right. And so I’m sure you’ve heard of the grand test on the website where you have to have what is it that you’re selling, how does it make my life better, and it’s called action button all on one page or problem, product, resolution. What’s the problem? What’s the product solution? And then what’s the resolution? What’s my life look like afterwards? This is how I think so I have a product, I go, “How can I present this so people see it as a solution to a need they have?” Now the trust bag was easy. The trust bag was easy because that was a pickpocket-proof bag so no one can slash it so it was great for tourists, it was great rucksackers and backpackers and motorcyclists and things like that.
And we basically just did a video with a guy wearing a white dress shirt over top of a shirt made out of the material and we cut him with a box knife and his shirt shredded. And the cut-proof stuff was underneath so that was an easy video.
JLD: Did he have anything underneath the thing so was he layered?
Steven: No. No, it’s literally cut proof. You can’t cut it unless you really, really try. It’s a high-end material that I got it special made in China. Yeah, but selling is a human thing. Everything we do is human and that’s why we go back to HIT, honesty, integrity, and transparency. Everything you do touches a human being. Every business that we have touches a human being unless it’s in artificial intelligence and even then someone has to turn a machine on. So, there’s always a human involved and this is how – I say to myself if your business involves a human in any way whether you sell to them or not or whether it’s even your team, then HIT will work for you.
JLD: Fire Nation, we’ve got some more HIT coming at you when we get back from thanking our sponsors. So, Steven, we’re back and we’re talking HIT. Does it work in all businesses or just some?
Steven: It works in all businesses. As I stated before, it works in every single business whether you’re with a human in any way, if you have anything to do with a human in any single way it works. And even with animals. I guess if you’re a horse trainer it will work too. And it works specifically not only as a sales module because look, HIT is first and foremost with yourself being honest and integral and transparent with everything you do and why you do it. And it sounds so simple but my friend, it’s not. So, let me give you an example. You come home. You’ve done something bad or you had an argument with your wife. You bring some flowers home and you give them to your wife, your girlfriend, your husband, or whatever.
And you’re thinking, “Okay, I get this. I give her the flowers; maybe I’ll have a nice night.” My expectation is that she’ll be nice to be now. So, you give her the flowers and she’s thinking, “This guy thinks I’m going to be nice to him now because he’s giving me flowers. He’s got another thing coming.” But she doesn’t say that, does she? So, I have an expectation and she has an expectation and we’re missing each other already because we’re not communication. So, this is where honesty and integrity comes in. Why am I giving her these flowers? Am I giving her these flowers just so she could be nice to be and I end the argument or am I giving her these flowers because I’m truly sorry that I made a mistake? And there’s two different ways to approach this and I always say go the proper correct hard route and clear it out immediately so that you don’t have these unspoken expectations that later cause arguments over dinner over the pepper or something ridiculous.
So, this is basically how HIT in a core it always has to do with you first and that reflects to everyone around you and believe me, people follow you. If you’re a HIT principle person, you’re a leader period. There’s no other way to say it. It’s just as simple as that and people see it, they smell it, they taste it. You walk into a room, boom you own that room. People just feel it.
JLD: Well, how do you learn that method if you want to be that person, how do you learn?
Steven: Brutal honesty with yourself. It’s very difficult, to be honest with yourself and when you have external motivators like I said, you’re always dancing to someone else’s expectations so you can’t really be honest with yourself and the way to learn this is to break away from all those expectations and really to get a coach. And that sounds like a sales pitch but the only way to get out of yourself is to get a coach because you’ll never do it by yourself. You don’t know what you don’t know. It’s as simple as that. You’ve probably heard that a million times with every single guest you’ve ever had, but you just don’t know what you don’t know.
And I can’t help myself get out of something that I don’t know how to get out of so you need a coach or you need a mentor or someone who can help you get out of that.
JLD: Well, now if you are going down that path and you have a coach or a mentor and you’re learning it, what is the mastering process? Are we talking 10,000 hours, how long does it take to actually master this process?
Steven: Well, it depends on how far you are with yourself because it’s a very personal situation. It’s a very almost spiritual in some ways. I was fortunate enough to hone these skills by going to Peru and working with a sacred plant medicine with Ioska and San Pedro. I’ve worked with Ioska over the last ten years in order to find sort of that feminine divine power and then to balance it out with San Pedro with it which is the masculine power and that helps me to be true to myself and who I am and to find who I am. Now, everyone doesn’t have that opportunity but this takes a while because you have to be able to face reality, face those temptations that you have whether it’s good or bad and actually make the right decision every single time. And it’s really difficult even after you’ve gotten to the point where you’ve been doing it for years and years and years because there’s just like the 400 grand.
I could have taken the 400 grand, went to Australia and quite a year later or say six months later, and came back. But I would never in a million years think of doing that because that’s against everything that I believe. Now, other people would have done that. They would have been, “Oh, it’s a six-month stint. I’ll go down there, take the money, and come back.” You see what I’m saying? So, it takes a lot of sacrifice to be a person like this but I tell you what, I started my online business six months ago. Just six months ago. I stopped traveling four days a week for the last 20 years is what I did and I traveled literally to nine countries and I consulted everything from world leaders to celebrities to whatever you want to call it.
And it all came down to the fact that I wanted to stay home with my 2 ½ and 3 ½-year-old children and my younger wife here in Hungary in Budapest and I decided to move all my consulting online and I’ve done it in six months and I’m now the No. 3 military influencer in America and I have clients like I can’t believe and it’s just skyrocketing out of control. And how can that be? I have no prior experience online and that can only be because what I do I do according to HIT. And every client that I touch refers me to three or four other clients because they say, “Wow, you have to talk to Steven. This guy, he does what he says and he’s completely honest and he gets you the deals and he makes things happen.”
Period as that. And it sounds like I’m tooting my own horn, maybe I am but I’ll be 51 at the end of this month and I’ve worked a long time to get to this point and I’m pretty stoked that it’s actually taken off now online.
JLD: Well, you’re talking about the results. After it’s all said and done, what are the results? What is the end game?
Steven: Well, then end game, well, things like this. I just helped a guy who prints T-shirts in his garage. I just helped him land a multimillion-dollar deal. I can’t reveal the details yet because we’re not truly signed and vetted but I wanted to share with you that you don’t even have to be some huge company or head office or have a head office on Madison Avenue to land a multimillion-dollar deal. You just need to practice HIT or have someone like me on your team to sort of help you do HIT. Look, literally, the end results is this: a life where you can actually enjoy what you do because there are no hidden agendas, there’s no bad feelings.
There’s no remorse or anything, “Oh, I shouldn’t have done that” or “Maybe I should have said that” or “Maybe I should have done this.” You live life full and I mean completely full because everything you do is authentic and it’s you and it’s true and it’s honest. It’s an incredible feeling to be able to walk into a room or to walk into an arena even and just know that you’re present 100% and there’s nothing that anyone can have on you. I can stand naked in front of everybody and no one can have dirt on me because I’ve either declared everything or I’ve been honest about everything. It’s just an amazing feeling and people feel that.
That’s a presence. You feel it when people walk in the room with a presence. That’s because they’re clear with who they are and they know who they are and they’ve cleared out all of the skeletons and they’ve taken out all of the bad things out of their life and they’re now on a path. I’m not saying I’m a saint. All I’m saying is that I’m honest with everything that I do and this makes it just an amazing life to live.
JLD: Well, Steven we started on fire in the middle. We were still on fire and I want to end today on fire so give us just a parting piece of guidance for Fire Nation, for entrepreneurs that are looking to take everything to the next level and what’s the best way that we can connect with you and any goodies that you have for us and then we’ll say goodbye?
Steven: Okay. So look, I’m really good at helping people find out who they are and to make money doing what they love and I know you’re supposed to give away a freebie so I have one. It’s fantastic but we all know how this works. You download something, you never really use it. You got to dust and you’re boxing it and nothing really changes in your life. Right. Am I telling the truth? So, I’m going to tell you this right now. Fewer than 2% of everybody listening to this podcast right now is even going to take action on this even though they know it would completely transform their lives. Just taking action itself, just taking the action itself transforms your life.
So, do yourself a favor Mr. and Mrs. Listener. Stop whatever you’re doing and take action right now. If anything I said resonates with you, don’t tell yourself tomorrow, tell yourself right now.
And if you’re serious about taking your business to a whole new level and one access to me personally, I have a training program that I just launched and I still have some spots left and there’s a founder price. It’s a coaching club. It’s called immediate impact coaching club and all we talk about and we discuss is an immediate impact on your business. And it’s a coaching club; the link will be in the notes with John. He posted it there and there will be a coupon there for you to get a 50% discount just to join. Just for you guys. And Fire Nation will be the code but I’ll post that stuff.
So, here’s how to make this decision. I can persuade heads of state to call me when they’re making huge decisions. I can teach you how to develop that same kind of intuition and belief in yourself. If you think believing in yourself can close impossible deals and is going to make you more than $200 a month, then it’s a no-brainer for you to join. If you don’t think being this new version of you is worth it, then just go to steven-kuhn.com. That’s Steven with a V- K-U-H-N.com and sign up for my free video series. That’ll be the HIT video series, five videos for free for you. But if you really want to take it to the next level, join the coaching club and let’s make this happen.
JLD: Fire Nation, you heard it and you know that you’re the average of the five people you spend the most time with. You’ve been hanging out with SEK and JLD today. So, keep up the heat and head over to eofire.com. If you type Steven in the search bar, the show notes page is going to pop up that we’ve been talking about. It’s going to have links and it’s going to have the promo code. It’s going to have everything that we talked about today. It’s going to have the HIT; it’s going to have all the lessons learned, links to every single thing including the free course. So, all I want to say is Steven, thank you for sharing your journey with Fire Nation today. For that, we salute you and we’ll catch you on the flip side.
Steven: Thank you so much. It was an absolute honor to be on the show with you, John. Thanks so much and thank you to the listeners.
JLD: Hey Fire Nation, hope you enjoyed our chat with Steven today and if you’re ready to master productivity, discipline, and focus in 100 days, visit themasteryjournal.com and you’ll have the exact system you need to ignite. Visit themasteryjournal.com. Use promo code Podcast for a nice little discount and thank you for listening to my podcast and I’ll catch you there, Fire Nation or I’ll catch you on the flip side.
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