Russell started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement! For over 12 years now Russell has been starting and scaling companies online. He is a best selling author, owns a software company (ClickFunnels), a supplement company, a coaching company (DotComSecrets), and is one of the top super affiliates in the world.

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Resources Mentioned:

Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
Webinar Replay – Go here to sign up for Russell’s webinar!
Marcus Lemonis – A Lebanese-born American businessman, inventor, television personality and philanthropist
Dot Com Secrets – Russell’s book

3 Key Points:

Don’t let the bad experiences get you down
Success in happiness is the gradual realization of a worth ideal.
You’re always one sales letter away from being a success.

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

[00:49] – Russell started his first online company while Wrestling at Boise State
[01:03] – Sold over $1M of products and services from his basement
[01:33] – Married with 5 kids
[02:07] – Started out selling anything (even potato guns) but now focuses on selling software
[02:45] – Russell was in Episode #1058 of EO Fire
[03:20] – FREE webinar training with Russell (evergreen webinar) – go to eofire.com/click to watch it now!
[04:12] – Talking about Funnel Hacking LIVE
[05:38] – What LIVE events do for Russell and his business
[06:16] – Click Funnels isn’t about building a great piece of software, it’s about building a great company and community
[11:13] – What Fire Nation will gain from the webinar
[11:25] – Funnel Hacking
[11:36] – A simple 3 step process that will help people build amazing funnels
[13:47] – What Click Funnels can do for your business
[14:10] – It can build every single sales page, shopping carts, marketing, etc. etc.
[16:15] – Talking about Expert Secrets in Dot Com Secrets
[19:06] – “Success in Happiness is the gradual realization of a worthy ideal”
[22:17] – Two types of expect businesses—selling info products and leveraging info products as fuel
[25:27] – Whoever can spend the most money to acquire a client WINS
[27:07] – Russell was making roughly $32 for every free book he gave away
[29:31] – What Russell wants to share more than anything with Fire Nation
[29:55] – You’re always one sales letter away from being a success